据介绍，此次合作不仅是中旭未来(贪玩)与恺英网络长期合作的延伸，更是传奇IP生态的全面升级。贪 玩游戏的入驻，将为其庞大的用户群体提供更便捷的内容入口，还将通过签约代言人等整合营销手段， 形成"明星IP+游戏产品"的立体化营销方式，为游戏产品提供全方位的推广支持，有效提升产品市场渗 透率；同时借助游戏盒子的社区化运营优势，进一步扩大品牌影响力。 中旭未来(09890)涨超3%，截至发稿，涨3.4%，报13.98港元，成交额6710.11万港元。 消息面上，近日，中旭未来旗下江西贪玩信息技术有限公司与杭州天穹互动网络科技有限公司进一步深 化业务合作，获得《热血传奇》和《传奇世界》两大经典IP授权，并与恺英网络（002517）旗下子公司 浙江闲趣互娱网络科技有限公司签署合作协议，正式入驻恺英网络旗下闲趣互娱运营的游戏盒子专区， 开设"贪玩游戏"明星专区品牌服，共同开发运营传奇、传世IP生态社区。 ...

Group 1 - The collaboration between Zhongxu Future (Ganwan) and Kaiying Network marks a significant enhancement of the Legend IP ecosystem, with the introduction of classic IPs such as "Blood Legend" and "Legend World" [1][2] - Ganwan Games, a well-known game distribution platform in China, has successfully developed several phenomenon-level games in the Legend genre, establishing a strong brand influence in this field [1][2] - The partnership aims to leverage community-based operations of the game box platform to enhance brand influence and provide a more convenient content entry for a large user base [2] Group 2 - The integration of Ganwan Games into Kaiying Network's game box will utilize a multi-faceted marketing approach, combining "star IP + game products" to enhance market penetration [2] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to increase the market presence of the Legend IP [2] - Future efforts will focus on user growth, content innovation, and the derivative value of IP, reinforcing the leading position of Legend games in the market [2]