传奇IP生态

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中旭未来涨超3% 近日与恺英网络深化业务合作 获两大经典游戏IP授权
Zhi Tong Cai Jing· 2025-08-05 03:13
Core Viewpoint - Zhongxu Future (09890) has seen a stock price increase of over 3%, currently trading at 13.98 HKD with a transaction volume of 67.1 million HKD, following the announcement of strategic partnerships to enhance its gaming ecosystem [1] Group 1: Business Developments - Jiangxi Tanwan Information Technology Co., Ltd., a subsidiary of Zhongxu Future, has deepened its business cooperation with Hangzhou Tianqiong Interactive Network Technology Co., Ltd. by acquiring licenses for two classic IPs: "Blood Legend" and "Legend World" [1] - A cooperation agreement has been signed with Zhejiang Xianqu Interactive Network Technology Co., Ltd., a subsidiary of Kaiying Network (002517), to officially enter the gaming box section operated by Kaiying Network, establishing a "Tanwan Games" star brand section [1] Group 2: Strategic Implications - This collaboration represents an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, marking a comprehensive upgrade of the Legend IP ecosystem [1] - The entry of Tanwan Games is expected to provide a more convenient content access point for a large user base and will utilize integrated marketing strategies, including signing celebrity endorsements, to create a multi-dimensional marketing approach combining "celebrity IP + game products" [1] - The community-oriented operation advantages of the gaming box will further enhance brand influence and effectively increase market penetration of the game products [1]
港股异动 | 中旭未来(09890)涨超3% 近日与恺英网络深化业务合作 获两大经典游戏IP授权
智通财经网· 2025-08-05 03:11
Core Viewpoint - Zhongxu Future (09890) has seen a stock price increase of over 3%, currently trading at 13.98 HKD with a transaction volume of 67.1 million HKD, following the announcement of deepened business cooperation with Jiangxi Tanwan Information Technology Co., Ltd. and Hangzhou Tianqiong Interactive Network Technology Co., Ltd. [1] Group 1 - The collaboration involves obtaining licenses for two classic IPs, "Blood Legend" and "Legend World," enhancing the IP ecosystem [1] - Zhongxu Future has signed a cooperation agreement with Zhejiang Xianqu Interactive Network Technology Co., Ltd., a subsidiary of Kaiying Network, to officially enter the game box section operated by Xianqu Interactive [1] - The partnership aims to provide a more convenient content entry for a large user base and will utilize integrated marketing strategies, including signing celebrity endorsements, to enhance product market penetration [1] Group 2 - The entry of Tanwan Games into the game box will leverage community operation advantages to further expand brand influence [1] - This collaboration is seen as an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, representing a comprehensive upgrade of the legendary IP ecosystem [1]
中旭未来(贪玩)与恺英网络深化业务合作——共筑流量生态 赋能传奇IP长效发展
Zhi Tong Cai Jing· 2025-08-01 04:41
Group 1 - The collaboration between Zhongxu Future (Ganwan) and Kaiying Network marks a significant enhancement of the Legend IP ecosystem, with the introduction of classic IPs such as "Blood Legend" and "Legend World" [1][2] - Ganwan Games, a well-known game distribution platform in China, has successfully developed several phenomenon-level games in the Legend genre, establishing a strong brand influence in this field [1][2] - The partnership aims to leverage community-based operations of the game box platform to enhance brand influence and provide a more convenient content entry for a large user base [2] Group 2 - The integration of Ganwan Games into Kaiying Network's game box will utilize a multi-faceted marketing approach, combining "star IP + game products" to enhance market penetration [2] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to increase the market presence of the Legend IP [2] - Future efforts will focus on user growth, content innovation, and the derivative value of IP, reinforcing the leading position of Legend games in the market [2]