Core Viewpoint - Zhongxu Future (09890) has seen a stock price increase of over 3%, currently trading at 13.98 HKD with a transaction volume of 67.1 million HKD, following the announcement of strategic partnerships to enhance its gaming ecosystem [1] Group 1: Business Developments - Jiangxi Tanwan Information Technology Co., Ltd., a subsidiary of Zhongxu Future, has deepened its business cooperation with Hangzhou Tianqiong Interactive Network Technology Co., Ltd. by acquiring licenses for two classic IPs: "Blood Legend" and "Legend World" [1] - A cooperation agreement has been signed with Zhejiang Xianqu Interactive Network Technology Co., Ltd., a subsidiary of Kaiying Network (002517), to officially enter the gaming box section operated by Kaiying Network, establishing a "Tanwan Games" star brand section [1] Group 2: Strategic Implications - This collaboration represents an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, marking a comprehensive upgrade of the Legend IP ecosystem [1] - The entry of Tanwan Games is expected to provide a more convenient content access point for a large user base and will utilize integrated marketing strategies, including signing celebrity endorsements, to create a multi-dimensional marketing approach combining "celebrity IP + game products" [1] - The community-oriented operation advantages of the gaming box will further enhance brand influence and effectively increase market penetration of the game products [1]

Core Viewpoint - Zhongxu Future (09890) has seen a stock price increase of over 3%, currently trading at 13.98 HKD with a transaction volume of 67.1 million HKD, following the announcement of deepened business cooperation with Jiangxi Tanwan Information Technology Co., Ltd. and Hangzhou Tianqiong Interactive Network Technology Co., Ltd. [1] Group 1 - The collaboration involves obtaining licenses for two classic IPs, "Blood Legend" and "Legend World," enhancing the IP ecosystem [1] - Zhongxu Future has signed a cooperation agreement with Zhejiang Xianqu Interactive Network Technology Co., Ltd., a subsidiary of Kaiying Network, to officially enter the game box section operated by Xianqu Interactive [1] - The partnership aims to provide a more convenient content entry for a large user base and will utilize integrated marketing strategies, including signing celebrity endorsements, to enhance product market penetration [1] Group 2 - The entry of Tanwan Games into the game box will leverage community operation advantages to further expand brand influence [1] - This collaboration is seen as an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, representing a comprehensive upgrade of the legendary IP ecosystem [1]

Core Viewpoint - The gaming sector has seen a significant surge this year, with a cumulative increase of nearly 40%, largely driven by the strong performance of leading company ST Huatuo, whose stock price has risen over 163% year-to-date, surpassing the overall gaming sector index growth [1][2]. Group 1: Company Performance - ST Huatuo's market capitalization has exceeded 100 billion yuan, indicating its strong position in the gaming industry [1]. - The company has shown consistent growth, with a projected net profit of 2.4 billion to 3 billion yuan for the first half of the year, representing a year-on-year increase of 107.20% to 159% [2]. - The dynamic price-to-earnings ratio of ST Huatuo stands at 18.67 times, making it one of the most undervalued companies in the gaming sector [2][3]. Group 2: Key Growth Drivers - ST Huatuo holds three key advantages: Didi Interactive, Shengqu Games, and its promising computing power business, which contribute to its ongoing value reassessment [5][10]. - Didi Interactive is recognized as a "global hit maker," with expected revenues of approximately 15 billion yuan in 2024, accounting for nearly 70% of the group's total revenue [6][7]. - Shengqu Games has a rich history of nearly 25 years in game development and operation, having launched numerous successful titles that continue to perform well in the market [8][9]. Group 3: Market Position and Future Outlook - The classic IPs owned by Shengqu Games, such as "Legend" and "Dragon Nest," have a large fan base and significant potential for further development, providing a stable revenue stream for ST Huatuo [9]. - The computing power business is positioned to benefit from the exponential growth in demand for AI and digital economy resources, with ongoing investments in data center projects [10]. - With the combination of high growth from Didi Interactive, a solid domestic foundation from Shengqu Games, and the expansive potential of the computing power business, ST Huatuo's market value may continue to rise, attracting more investors [10].

Group 1 - The collaboration between Zhongxu Future (Ganwan) and Kaiying Network marks a significant enhancement of the Legend IP ecosystem, with the introduction of classic IPs such as "Blood Legend" and "Legend World" [1][2] - Ganwan Games, a well-known game distribution platform in China, has successfully developed several phenomenon-level games in the Legend genre, establishing a strong brand influence in this field [1][2] - The partnership aims to leverage community-based operations of the game box platform to enhance brand influence and provide a more convenient content entry for a large user base [2] Group 2 - The integration of Ganwan Games into Kaiying Network's game box will utilize a multi-faceted marketing approach, combining "star IP + game products" to enhance market penetration [2] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to increase the market presence of the Legend IP [2] - Future efforts will focus on user growth, content innovation, and the derivative value of IP, reinforcing the leading position of Legend games in the market [2]

Group 1 - Zhongxu Future (Tanwan) has deepened its business cooperation with Hangzhou Tianqiong Interactive Network Technology, obtaining licenses for classic IPs "Blood Legend" and "Legend World" [1] - The partnership with Zhejiang Xianqu Interactive Network Technology, a subsidiary of Kaiying Network, allows Tanwan to officially enter the game box section operated by Xianqu Interactive, creating a "Tanwan Games" star brand area [1] - Tanwan Games, a well-known game distribution platform in China, focuses on the refined operation and innovative promotion of legendary games, successfully launching several hit products and establishing a strong brand influence in the legendary game sector [1] Group 2 - This collaboration represents an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, marking a comprehensive upgrade of the legendary IP ecosystem [2] - The entry of Tanwan Games will provide a more convenient content entry for its large user base and enhance product market penetration through integrated marketing strategies like signing celebrity endorsements [2] - Both companies will share resources and enhance the market presence of legendary IPs through traffic sharing, content co-creation, and ecological construction, aiming to improve user growth and content innovation [2]

Core Viewpoint - The collaboration between Zhejiang Xianqu Interactive Entertainment Network Technology Co., Ltd. and Zhejiang Tianqiong Interactive Network Technology Co., Ltd. has been deepened, focusing on the promotion and community building around the "Legend" IP games [1] Group 1 - The partnership builds on the existing exclusive licensing of game boxes, enhancing the operational capabilities for the "Legend" IP [1] - The "Legend" box will feature a dedicated brand area for showcasing and promoting derivative games such as "Hot Blood Legend" and "Legend World" [1] - The collaboration aims to create a community ecosystem for users through game live streaming and other services [1]

Group 1: Company Performance and Strategy - The report highlights that Guoquan (锅圈) is expected to achieve a net profit of approximately 180-210 million yuan in H1 2025, representing a year-on-year increase of about 111%-146% compared to 85.5 million yuan in H1 2024 [4] - The core operating profit for Guoquan is projected to be around 180-210 million yuan, up approximately 44%-68% from 125 million yuan in the same period last year, driven by revenue growth and operational efficiency improvements [4] - Guoquan continues to implement its community central kitchen strategy, expanding its instant retail store network and enhancing store operational efficiency through a multi-channel approach [4] Group 2: Market Trends and Competitive Landscape - Jitu Express (极兔速递) has seen a significant increase in business volume, achieving 1.69 billion parcels in Q2 2025, a year-on-year growth of 65.9%, benefiting from the e-commerce demand in Southeast Asia and effective pricing strategies [8][9] - The company is expected to maintain its aggressive pricing strategy to capture more market share, with a projected revenue growth of 16% to 149.94 billion yuan by 2027 [11] - The report indicates that the demand for AI chips in China is anticipated to reach approximately 50 billion USD in the next two to three years, with Nvidia's H20 chip resuming supply in China potentially boosting its market presence [14][18] Group 3: Collaborations and Partnerships - Shengqu Games (盛趣游戏) has entered into a deep cooperation agreement with Tianqiong Interactive to explore the multi-dimensional value of the "Legend" IP, which is expected to enhance the ecosystem of these classic IPs in the mobile and film sectors [22] - The partnership allows Tianqiong Interactive exclusive rights to various derivative products related to the "Legend" and "Legend World" games, while Shengqu Games will focus on developing official products to improve user experience [22] Group 4: Policy and Urban Development Insights - The report discusses the central urban work conference held in July 2025, emphasizing the need for cities to transition from large-scale expansion to improving existing urban quality, aligning with the "People's City" concept [24][25] - It outlines the importance of innovation, livability, environmental sustainability, resilience, and cultural preservation in building "good cities" that meet the aspirations of the people [25][29][30]

Investment Rating - The report does not provide a specific investment rating for the company [2] Core Insights - The report highlights a deep cooperation between Shengqu Games and Tianqiong Interactive, focusing on the multi-dimensional value of the "Legend" IP [6] - Shengqu Games will continue to develop official products for "Legend" and "Legend World," enhancing user experience [6] - The partnership allows Tianqiong Interactive exclusive rights for derivative games, IP protection, and related products in mainland China, marking a new phase for these classic IPs [6] - The company anticipates a significant increase in net profit for the first half of 2025, projected between 2.4 billion to 3 billion yuan, representing a year-on-year growth of 107.20% to 159.00% [5] Recent Performance - The stock of ST Huatuo has shown impressive performance, with a 12-month increase of 295.4%, significantly outperforming the CSI 300 index [4] - As of July 15, 2025, the stock price is 13.01 yuan, with a market capitalization of approximately 96.96 billion yuan [4] Related Reports - A previous report dated August 14, 2023, discusses the establishment of a win-win framework for the "Legend" IP, which is beneficial for the company's long-term development [5]

Group 1 - The report highlights that government subsidies stimulated sales in Q2, leading to continued positive revenue growth. The competitive landscape in the small home appliance sector has improved, driving profit recovery, while leading players in the major appliance sector are helping to concentrate market share, suggesting an increase in holdings [2][29]. - The report recommends focusing on two main investment lines: 1) The improvement in the competitive landscape of small home appliances brings profit elasticity, particularly in the vacuum cleaner sector, which has high growth potential and low penetration rates. The kitchen small appliances sector is gradually returning to growth after two years of decline, with a significant increase in sales during the 618 shopping festival [2][29]. - The report indicates that leading brands in the white goods sector are dominating the current price competition, leading to increased industry concentration. The export performance of major appliance manufacturers is expected to gradually recover as uncertainties around tariff policies are clarified [3][31]. Group 2 - The company Salted Fish's differentiated product, the konjac sauce, achieved over 100 million in monthly sales within 16 months, setting a record for the fastest-selling snack product. The konjac snack segment is still in a high-growth phase, supported by a strong supply chain and channel capabilities [7][8]. - The company is expanding its overseas market presence with its own brand "Mowon," developing localized products based on local tastes, which is expected to drive growth in international markets [8][9]. - The report maintains an "increase holdings" rating for the company, projecting EPS of 2.99, 3.73, and 4.63 for 2025-2027, with a target price of 100.00 yuan based on strong performance in konjac products [7][8].

Core Viewpoint - The article emphasizes the importance of game operation in the current era of stagnant growth in the gaming industry, highlighting that effective player management and engagement are crucial for retaining users and extending the lifecycle of games [8][16][54]. Group 1: Game Operation Challenges - The gaming industry is transitioning into a phase where retaining existing users is more critical than acquiring new ones, as evidenced by a mere 0.94% growth in China's gaming user base in 2024 [15][16]. - The operational strategies of game companies must adapt to the new reality of stagnant user growth, necessitating a focus on player retention and satisfaction [16][54]. - A significant operational incident in the game "绝地潜兵2" illustrates how poor management can lead to player dissatisfaction, despite initial successes [5][7]. Group 2: Player Engagement Strategies - Effective player operation involves understanding user behavior and proactively addressing potential churn risks, with companies employing data-driven strategies to monitor player engagement [27][30]. - Companies are increasingly using personalized communication and incentives to keep players engaged, such as sending tailored messages or rewards to those showing signs of disengagement [28][30]. - The concept of "超预期服务" (exceeding expectations) is highlighted, where companies go beyond standard service to create emotional connections with players, thereby enhancing loyalty [42][45]. Group 3: Historical Context and Evolution - The evolution of game operation practices over the past two decades reflects a shift from basic customer service to sophisticated user lifecycle management, driven by technological advancements and market competition [46][50]. - The rising costs of acquiring new players have made it imperative for companies to invest in retaining existing users, as the cost of acquiring a light user has increased to 35-40 yuan by 2024 [53][54]. - Historical insights reveal that early game companies did not prioritize extensive user engagement, but the current landscape demands a more nuanced approach to player relationships [56][58].