Core Insights - Sanya is enhancing its tourism offerings during the "Double Festival" holiday, focusing on cultural activities and visitor experience [2][3] - Various scenic spots in Sanya are launching themed events to celebrate the holiday, integrating traditional culture with tourism [2] - Service quality is a priority, with initiatives in place to ensure high standards of visitor care and safety [3] Group 1: Tourism Offerings - Sanya's scenic areas are introducing a series of themed activities, including twelve major events at Tianya Haijiao, such as cultural performances and environmental interactions [2] - The "Shan Hai Sheng Jing" theme at the Daxia Cave scenic area features five activity segments, including Tai Chi classes and folk singing [2] - The "Guochao" theme at the Luhuitou Scenic Area includes activities like a night run and a flash mob performance [2] Group 2: Service and Safety - Wuzhizhou Island is implementing a "Five Roles" culture for staff, enhancing service quality through diverse roles [3] - Employees provide personalized care, including complimentary items and assistance with special events like underwater proposals [3] - Safety training and ecological initiatives are emphasized, with programs like coral restoration integrated into the visitor experience [3]

Group 1 - The core viewpoint of the article highlights the significant growth in cross-border tourism enterprises in China, with a 9.09% year-on-year increase in registrations for the first five months of the year [1][3] - The total number of existing cross-border tourism-related enterprises in China is reported to be 116,200 [2] - The registration of cross-border tourism enterprises in 2023 is projected to reach 116,000, marking a remarkable year-on-year growth of 170.93%, the highest in nearly a decade [2] Group 2 - As of now, 5,624 cross-border tourism-related enterprises have been registered this year, with 5,533 of those registered in the first five months [3] - The majority of existing cross-border tourism enterprises, over 70%, belong to the leasing and business services sector, accounting for 74.36% [4] - Other sectors include transportation, warehousing, and postal services, which make up 5.86%, and scientific research and technical services, which account for 4.14% [4]