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海南产经新观察:一块冲浪板撬动消费新热点
Zhong Guo Xin Wen Wang· 2025-10-09 05:54
Core Insights - The article highlights the growth of tourism in Wanning, Hainan, driven by the popularity of surfing and related activities, with a notable increase in visitor numbers and spending [1][5]. Group 1: Tourism Growth - In the first eight months of 2025, Wanning received a total of 6.67 million tourists, a year-on-year increase of 4.75%, and achieved a total tourism expenditure of 6.34 billion yuan, up 8.35% [1]. - By 2024, Wanning is projected to welcome 9.03 million tourists, reflecting a 7.42% increase, with total tourism revenue reaching 8.23 billion yuan, a growth of 14.55% [5]. Group 2: Development Strategy - Wanning has adopted a "cultural, sports, tourism, and commerce" integration strategy, focusing on the development of surfing, coffee, and overseas Chinese culture as key attractions [4]. - The city has implemented a differentiated development strategy with "one bay, one product," targeting specific sports tourism activities at different locations, such as surfing at Riyue Bay and diving at Shimei Bay [4]. Group 3: Event-Driven Tourism - Wanning launched its first "Sports Tourism Leisure Season" in 2025, planning over 40 sports events throughout the year to create a vibrant sports tourism atmosphere [5]. - The city is leveraging event-driven tourism, with high-profile sports events attracting visitors and converting event attendance into tourism spending, exemplified by the Wanning Marathon, which generated significant economic impact [9]. Group 4: Infrastructure and Innovation - Wanning is enhancing its infrastructure to support tourism growth, including the construction of the Riyue Bay interchange and the upcoming "Riyue Surfing Station," which will feature an artificial surfing pool [9][10]. - The integration of various elements such as surfing, food, and culture is creating a comprehensive consumer experience, promoting a "sea, land, and air" tourism model [6].
“双节”假期,邀您玩转三亚
Hai Nan Ri Bao· 2025-09-25 01:33
Core Insights - Sanya is enhancing its tourism offerings during the "Double Festival" holiday, focusing on cultural activities and visitor experience [2][3] - Various scenic spots in Sanya are launching themed events to celebrate the holiday, integrating traditional culture with tourism [2] - Service quality is a priority, with initiatives in place to ensure high standards of visitor care and safety [3] Group 1: Tourism Offerings - Sanya's scenic areas are introducing a series of themed activities, including twelve major events at Tianya Haijiao, such as cultural performances and environmental interactions [2] - The "Shan Hai Sheng Jing" theme at the Daxia Cave scenic area features five activity segments, including Tai Chi classes and folk singing [2] - The "Guochao" theme at the Luhuitou Scenic Area includes activities like a night run and a flash mob performance [2] Group 2: Service and Safety - Wuzhizhou Island is implementing a "Five Roles" culture for staff, enhancing service quality through diverse roles [3] - Employees provide personalized care, including complimentary items and assistance with special events like underwater proposals [3] - Safety training and ecological initiatives are emphasized, with programs like coral restoration integrated into the visitor experience [3]
浙江建德“水之极”启幕 点亮“轻极限运动之城”
Core Insights - The transformation of a former calcium carbonate factory into a comprehensive diving sports base and hotel marks a significant development for the city of Jiande, aiming to establish itself as a "light extreme sports city" [1][3] - The "Water of Extreme" diving hotel features a 42-meter deep diving pool, the deepest in East China, catering to various levels of diving enthusiasts [3] Industry Development - The diving industry in China is experiencing rapid growth, with search volume for "diving" on social media platforms increasing by hundreds of times [3] - Jiande has developed over 40 sports and leisure projects suitable for young people, including aviation experiences, water sports, outdoor adventures, and mountain off-roading [3] - The local government plans to accelerate the construction of a light extreme sports industry cluster to attract more international events, positioning Jiande as a desirable destination for global light extreme sports enthusiasts [3]
来万宁,一站式解锁夏日“清凉密码”
Hai Nan Ri Bao· 2025-07-21 01:53
Core Viewpoint - The article highlights the various summer recreational activities available in Wanning, Hainan, emphasizing its appeal as a tourist destination for families and young people seeking water sports and relaxation [3][4][5]. Group 1: Tourist Activities - Wanning offers a range of water activities including diving, surfing, and jet skiing, attracting around 1,000 tourists daily during the peak summer season [3]. - The Southern Diving Training Base provides various diving experiences such as snorkeling and free diving, catering to both adults and children [3]. - Day trips to the islands and water sports like sea fishing and inflatable boat rides are popular among visitors [3]. Group 2: Surfing and Water Sports - Riyue Bay is recognized as a surfing hotspot, attracting surfers from around the world due to its excellent wave conditions year-round [4]. - The area features a vibrant atmosphere with both beginners and experienced surfers enjoying the waves, contributing to its appeal as a youth-friendly destination [4]. Group 3: Unique Attractions - The "Luwang Pasture + Water Gathering" site has gained popularity following its feature in the variety show "Mahua Special Happiness 2," showcasing unique water activities like water karting [5]. - The scenic beauty of the area, including swans and capybaras, enhances the family-friendly experience, making it a sought-after location for summer vacations [5]. Group 4: Promotional Offers - Local hotels, such as the Sheraton on Shenzhou Peninsula, are offering summer stay discounts and surfing lesson packages to attract more visitors [3].
晶采观察丨从“绿色”出发 驶向海洋经济新蓝海
Yang Guang Wang· 2025-06-08 07:56
Group 1 - The core theme of the article emphasizes the transition of the marine economy towards a "green" model, highlighting the ecological improvements and the potential for sustainable development [1][2] - China's marine economy is projected to exceed 10 trillion yuan in total output by 2024, accounting for 7.8% of GDP, indicating strong growth resilience and potential [1] - The number of registered deep-sea technology-related enterprises in China has surpassed 10,000, with a total of 172,700 such companies, nearly 60% of which were established within the last three years [1] Group 2 - Various regions are showcasing innovative practices, such as Fujian's initiatives in fishery carbon sinks, transforming "blue pastures" into extensive "carbon pools" [2] - The integration of marine tourism and ecological protection is evident, with tourism revenues being reinvested into ecological restoration and industrial upgrades, promoting a harmonious relationship between economy and environment [2] - The article calls for strategic long-term planning to ensure the sustainable development of deep-sea industries, contributing to China's high-quality economic growth [2]
三亚持续烧旺旅游消费之火
Hai Nan Ri Bao· 2025-05-05 00:14
Group 1 - Sanya is actively promoting tourism consumption through various promotional activities and enhanced shopping experiences, particularly in duty-free shopping [2][3] - During the "May Day" holiday, multiple duty-free stores in Sanya launched a series of discounts and promotions, including a fivefold points system and government-issued coupons, significantly boosting consumer spending [2][4] - Creative consumption scenarios, such as themed events and immersive shopping experiences, have been introduced to attract tourists and enhance their shopping experience [2][3] Group 2 - Tourist attractions in Sanya are also popular, with initiatives like the "Thousand Coconut Blind Box" offering valuable prizes and discounts to engage visitors [3] - Sanya's water parks and shopping centers are extending their operating hours and introducing family-friendly events to cater to diverse consumer needs [3][4] - The Sanya Municipal Bureau of Commerce has organized increased inventory and frequent restocking to ensure a steady supply of goods during the holiday season, along with distributing 16 million yuan in consumption vouchers [4]