跨省游以4至7天行程为主流，飞机团与动车团比例接近1:1，一家一团小包团出游数量同比上涨明显，东北、云南、贵州、四 川、广西、华东、湖北、甘肃、福建、山东等目的地排名靠前。值得一提的是，大部分团队都对除夕年夜饭团餐进行了升级， 如"四川、峨眉乐山、成都双飞5天"就安排成都鸳鸯火锅川味团年饭，用脆爽的口感和辛辣的刺激让游客体验四川人过年氛围。 自1999年黄金周制度落地以来，我国首个长达9天的春节长假今日（2月15日，农历腊月廿八）正式拉开帷幕，悠长假期点燃全 民出游热情，广东旅游市场迎来客流井喷，来粤旅游、出境、出省、省内周边出游、景区游览等旅游消费场景同步升温，处处 洋溢着喜庆的新春氛围。据 岭南控股 （000524）旗下广之旅数据显示，亲子游、民俗游、避寒游成为假期首日游客主流出行选 择，凭借独特岭南文化、别样年味及舒适气候等特点，今年外省来粤旅游团数量增长明显，"请到广东过大年"品牌效应得到持 续释放，并呈现进一步定制化、精品化趋势。 广之旅董事长、总裁邬琛表示，旅行社倡导广大游客在长假畅玩期间践行文明旅游理念，做到合理避峰出游、遵守公共秩序， 爱护文物古迹与生态环境，不乱扔垃圾、不攀折花木，尊重各地民 ...

Core Insights - Sanya is enhancing its tourism offerings during the "Double Festival" holiday, focusing on cultural activities and visitor experience [2][3] - Various scenic spots in Sanya are launching themed events to celebrate the holiday, integrating traditional culture with tourism [2] - Service quality is a priority, with initiatives in place to ensure high standards of visitor care and safety [3] Group 1: Tourism Offerings - Sanya's scenic areas are introducing a series of themed activities, including twelve major events at Tianya Haijiao, such as cultural performances and environmental interactions [2] - The "Shan Hai Sheng Jing" theme at the Daxia Cave scenic area features five activity segments, including Tai Chi classes and folk singing [2] - The "Guochao" theme at the Luhuitou Scenic Area includes activities like a night run and a flash mob performance [2] Group 2: Service and Safety - Wuzhizhou Island is implementing a "Five Roles" culture for staff, enhancing service quality through diverse roles [3] - Employees provide personalized care, including complimentary items and assistance with special events like underwater proposals [3] - Safety training and ecological initiatives are emphasized, with programs like coral restoration integrated into the visitor experience [3]