传统美食创新
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非遗认证!美好食品以守正创新守护川味基因
Zhong Guo Shi Pin Wang· 2025-10-10 01:57
Core Insights - The "Meihao Small Crispy Meat Making Technique" has been officially recognized as a representative project of intangible cultural heritage in Chengdu's Xinjin District, highlighting the cultural significance and commercial success of this traditional dish [1][9][20] Group 1: Cultural Significance - The small crispy meat dish has historical roots in imperial banquets and has evolved into a beloved food item among the people of Sichuan and Chongqing, symbolizing local culinary culture [3][9] - The recognition of this dish as intangible cultural heritage underscores its value as a cherished memory and cultural identity for many residents [3][9][14] Group 2: Commercial Success - The annual sales of the small crispy meat reached 1.4 billion yuan, marking it as a national bestseller for four consecutive years, demonstrating its widespread appeal and market impact [1][9] - The product is now available in over 14 factories and more than 100,000 dining establishments across the country, indicating its successful penetration into the national market [9][15] Group 3: Production and Quality Standards - The production process involves 30 meticulous steps that adhere to traditional methods, ensuring high quality and authenticity in flavor [10][14] - The company emphasizes the use of fresh ingredients, such as hand-ground Sichuan pepper, to maintain the dish's unique taste and cultural integrity [10][14] Group 4: Innovation and Modernization - The company has adopted a strategy of respecting traditional techniques while innovating to meet modern consumer preferences, creating a product that resonates with both nostalgia and contemporary tastes [15][16] - By integrating modern technology with traditional craftsmanship, the company aims to keep the cultural heritage alive and relevant in today's fast-paced lifestyle [16][20]