低度酒市场布局

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泸州老窖股价上涨1.26% 公司布局低度酒市场
Jin Rong Jie· 2025-08-19 17:48
Group 1 - The latest stock price of Luzhou Laojiao is 126.40 yuan, up 1.26% from the previous trading day [1] - The trading volume reached 150,263 hands, with a transaction amount of 1.913 billion yuan [1] - Luzhou Laojiao operates in the liquor industry, primarily engaged in the production and sales of baijiu, with well-known brands such as Guojiao 1573 and Luzhou Laojiao Tequ [1] Group 2 - The company has recently made moves in the low-alcohol beverage market, developing a 28-degree Guojiao 1573 product and is also working on a 6-degree ultra-low alcohol product [1] - According to management, the 38-degree Guojiao 1573 product accounts for nearly half of the sales in that series [1] Group 3 - On August 19, the net inflow of main funds was 57.2258 million yuan, accounting for 0.03% of the circulating market value [1] - Over the past five days, the net outflow of main funds was 272.5662 million yuan, representing 0.15% of the circulating market value [1]
搜狐酒馆第29期|程万松:低度酒技术进步显著但成本更高,难成主流
Sou Hu Cai Jing· 2025-07-18 12:09
Core Viewpoint - The trend of low-alcohol liquor is gaining momentum in China, with major companies like Wuliangye and Luzhou Laojiao planning to launch new products in this category by 2025, appealing particularly to younger consumers [2][4]. Group 1: Industry Trends - Numerous liquor companies are focusing on low-alcohol products, which maintain flavor while reducing alcohol stimulation, making them popular among consumers, especially the younger demographic [2][4]. - The live broadcast discussing the new layout for low-alcohol liquor in 2025 attracted over 300,000 viewers, indicating significant interest in this market segment [2][4]. Group 2: Technical Challenges - The development of low-alcohol liquor faces two main technical challenges: maintaining the original flavor profile after reducing alcohol content and masking the taste of water, which has historically been a barrier [5][6]. - Recent advancements have shown that companies like Wuliangye have made significant progress in overcoming these challenges, with new samples showing improved flavor retention and reduced water taste [5][6]. Group 3: Market Considerations - Despite the advancements, the market outlook for low-alcohol liquor remains cautious, with a recommendation to observe consumer feedback over the next three years to assess market viability [5][6]. - The production of low-alcohol liquor is more complex and costly compared to high-alcohol liquor, which may affect profitability for companies [6][7]. Group 4: Consumer Insights - The primary consumer base for low-alcohol liquor may currently be middle-aged individuals who prioritize health, while younger consumers require targeted marketing strategies to engage them effectively [11][12]. - Recommendations for consumers include choosing well-known brands and products that have been market-tested for over ten years to ensure quality and safety [13]. Group 5: Future Outlook - Low-alcohol liquor is unlikely to replace high-alcohol liquor as the mainstream choice in the market, but it may expand as a category, contributing to a diverse product offering [12]. - Innovations in flavor and marketing strategies will be crucial for attracting younger consumers and ensuring the long-term success of low-alcohol products [14].