（来源：光明日报） 这些需求和痛点，也是《"健康中国2030"规划纲要》要求"创新健身休闲运动项目推广普及方 式""推动全民健身生活化"的原因所在。而数字化成为高效连接健身供需两侧、精准破解痛点的妙招， 各类到家服务的蓬勃发展也为体育"上门服务"蹚了路。 依托数字技术、网络平台，"体育外卖"实现了针对个体需求的"精准匹配"，不同的体育服务需求者 可以与专业的教练、运动员对接，个性化定制训练计划，获得专属指导。需求者定好时间、地点，服务 者备好计划、器械，健身也从"麻烦事"变成了"舒心事"，从而解决学生家长的"接送难"，匹配上班族的 快节奏，免了银发族的奔波苦…… 创新，激活"一池春水"。"体育外卖"既践行"投资于人"理念，覆盖各类人群，又促进体育产业升 级，由"重场馆"转向"重服务"，培育消费新业态，推动高质量发展与高品质生活互促共进。 "体育外卖"成为"健康中国""体育强国"的新抓手。随着这两大战略的协同推进，全民健身已取得显 著的成效，面向"十五五"，人民对健身、体育锻炼的需求正从"有没有"变为"好不好"。"体育外卖"作为 公共体育场馆、群众赛事活动等传统体育服务的有力补充，将服务"最后一公里"延伸到家庭 ...

Group 1: Company Overview and Performance - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports operator in China, focusing on sports event management, venue operation, marketing services, and digital sports business [2] - In the first half of 2025, the company achieved a revenue of 272 million CNY, representing a year-on-year growth of 21.94% [3] - The net profit attributable to the parent company was 15.32 million CNY, with a year-on-year increase of 11.97% [3] - The core business of event revenue accounted for approximately 70%, while venue operation revenue made up about 25% [3] Group 2: Business Growth and Strategies - The second quarter saw a revenue of 163 million CNY, with a year-on-year growth of 38.53% [3] - The company is enhancing its event offerings by integrating with local cultural tourism and increasing participation from star athletes, leading to growth in ticket sales and registration fees [3] - The company plans to operate around 20 golf events in 2025, having already conducted 7 events in the first half of the year [3] Group 3: Future Projects and Investments - The Hainan International Circuit project has seen an investment of 184 million CNY, with expectations to contribute to revenue by 2027 [3] - The company is actively pursuing refinancing options, currently under review by the exchange [3] - The company holds a 49.1916% stake in the "Yuedong Circle" app, focusing on AI integration in sports and health sectors [3] Group 4: Market Opportunities and Celebrity Engagement - The participation of celebrities in racing events has positively impacted ticket sales and marketing, enhancing the visibility of motorsports in China [3] - The company aims to leverage market opportunities by increasing event value and attracting star athletes to boost commercial impact [3]