Core Viewpoint - Jiangsu Province is accelerating the development of sports events economy to boost sports and leisure consumption through a series of policy measures outlined in the recently issued "Opinions" [4][5][6]. Group 1: Policy Framework - The Jiangsu Provincial Government emphasizes the importance of sports events in driving consumption and economic growth, with plans to include relevant documents in the 2025 policy framework [4][5]. - The "Opinions" were drafted after extensive consultations with key sports enterprises and industry associations, highlighting a collaborative approach to policy formulation [5]. Group 2: Economic Impact - In the first nine months of the year, 213 key monitored events attracted 5.734 million visitors and generated 3.54 billion yuan in consumption [5]. - The Jiangsu Urban Football League has become a significant event, with 2.433 million attendees and 2.22 billion online views, showcasing the potential of sports events to stimulate consumption [5]. Group 3: Key Measures - The "Opinions" outline 17 specific measures across five main areas, focusing on enhancing sports event supply, stimulating consumer demand, and integrating sports with tourism and manufacturing [6][7][8][9][10]. - Emphasis is placed on creating immersive sports consumption experiences and promoting diverse sports events to meet public demand [7]. Group 4: Infrastructure and Talent Development - Plans include increasing sports facilities, utilizing advanced technologies for event management, and fostering talent in sports management and operations [9][10]. - The government aims to support the development of outdoor sports venues and enhance the digital infrastructure for sports events [9]. Group 5: Financial and Organizational Support - The government will implement financial measures such as subsidies and loans to support major sports events and the transformation of sports manufacturing enterprises [10]. - A comprehensive organizational framework will be established to ensure effective management and security for large-scale sports events [10].

Core Insights - The Jiangsu Province Urban Football League ("Su Super") has concluded, attracting a total of 2.433 million spectators and 2.22 billion online views, highlighting the event's significant impact on sports consumption and local economy [1] Group 1: Event Economic Development - The Jiangsu government has issued guidelines to enhance the "Su Super" effect, emphasizing the importance of "event economy" as a driver for economic growth [1] - The guidelines aim to enrich the supply of high-quality sports events and promote the branding of urban football leagues, focusing on professionalization and integration with cultural and tourism sectors [1] Group 2: Sports Consumption Activities - The guidelines propose to integrate sports events into various public spaces and promote themed activities such as "travel with events" and "taste local food with events" to stimulate consumption [2] - Support for local sports consumption festivals and the establishment of flagship stores for sports products is encouraged, along with initiatives for night sports training and exhibitions [2] Group 3: Financial Support and Infrastructure - The guidelines emphasize enhancing financial support for sports enterprises through government financing guarantees and specialized financial products like "Su Sports Loan" [3] - Encouragement for insurance products related to events, such as accident insurance and cancellation insurance, is included to mitigate risks associated with sports events [3]

Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]