体育商业价值

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赵心童闪耀上海大师赛,他背后商业代言版图如何?
Xin Lang Cai Jing· 2025-08-04 09:50
Group 1 - Zhao Xintong, a 28-year-old Chinese snooker player, reached the semifinals of the 2025 Shanghai Masters but lost to UK player Kyren Wilson with a score of 5-10 [1][3] - Zhao Xintong gained significant attention after winning the 2025 World Snooker Championship, becoming the first Chinese and Asian player to achieve this feat, which has led to increased interest from fans and sponsors [3][4] - The commercial potential of Zhao Xintong is being compared to other Chinese sports figures, as he is seen as a candidate for becoming a leading figure in sports with both athletic and commercial success [3][8] Group 2 - Zhao Xintong's rise in the snooker world follows a period of controversy, including a 20-month suspension due to gambling-related issues, which he has since overcome to achieve new career heights [4][8] - Despite his recent success, Zhao Xintong's sponsorship deals remain modest, with his main sponsor being a lesser-known brand, indicating room for growth in his commercial partnerships [9][12] - The snooker industry in China faces challenges such as high training costs for players, which average around 300,000 RMB annually, and relatively low prize money compared to other sports like tennis [13]
4年合同薪酬2139万美元!中国20岁男孩杨瀚森闯入NBA
第一财经· 2025-06-27 06:24
Core Viewpoint - The selection of Yang Hanshen as the 16th pick in the 2025 NBA Draft represents a significant milestone for Chinese basketball, potentially revitalizing the NBA's influence in China and providing new commercial opportunities for both the player and the league [1][2][16]. Group 1: Player Profile and Significance - Yang Hanshen is the first Chinese player selected in the NBA since 2016 and the ninth overall, marking a notable achievement for Chinese basketball [2]. - His selection at the 16th position is the third highest for a Chinese player, following Yao Ming and Yi Jianlian [2]. - Yang aims to carve out his own identity in the NBA, aspiring to improve his skills while respecting the legacy of Yao Ming [5]. Group 2: Contract and Financial Aspects - Yang's contract with the Portland Trail Blazers is structured as a "2+1+1" deal, totaling $21.39 million over four years, with salaries increasing from $4.42 million in the 2025-26 season to $7.46 million in the 2028-29 season [6]. - The rising salary trends in the NBA are evident, with the current rookie contracts significantly higher than those from previous years, such as Yao Ming's $18 million contract in 2002 [7]. Group 3: Commercial Value and Market Impact - Yang's endorsement with Li Ning marks a significant partnership, as it is the first time a Chinese sports brand has signed a potential NBA first-round pick [11]. - Following Yang's selection, Li Ning's stock surged by 5%, indicating a positive market reaction to his NBA entry [12]. - Yang's commercial potential is expected to exceed $10 million, reflecting the lucrative opportunities available to NBA players in China [15]. - The demand for Yang's jersey in China has reportedly surpassed that of Damian Lillard during his peak, highlighting the immediate commercial interest [17]. Group 4: Broader Market Implications - Yang's entry into the NBA could serve as a "golden key" for the Portland Trail Blazers to tap into the vast Chinese basketball market, which boasts approximately 1.25 billion basketball enthusiasts [18][19]. - The NBA's influence in China has waned since 2016, and Yang's selection may help to rejuvenate the league's presence and commercial viability in the region [16].
杨瀚森:20岁从NBA起飞
Xin Lang Cai Jing· 2025-06-26 09:55
Core Points - Hansen Yang was selected 16th overall in the NBA Draft, becoming the 8th Chinese player to enter the NBA, which highlights the ongoing interest in Chinese talent within the league [1][3][4] - Yang's selection exceeded the expectations of many industry insiders, as he was not invited to the "green room" where the top prospects sit during the draft [4][6] - His performance during trials with 14 NBA teams significantly boosted his draft stock, leading to a successful selection [6][7] Player Background - Born on June 26, 2005, in Shandong, China, Yang played as a center for the Qingdao Guoxin Haitan Basketball Club before entering the NBA [6][7] - He averaged 16.6 points, 10.5 rebounds, 3 assists, and 2.6 blocks in the CBA during the 2024-25 season, earning accolades such as the CBA Regular Season Best Young Player [7][8] Commercial Potential - Yang's entry into the NBA is expected to enhance his earning potential significantly, with a projected four-year salary of approximately $21.39 million, which is substantially higher than CBA contracts [9][12] - His association with brands like Li Ning and endorsements from other companies indicate a strong commercial interest in his marketability as a player [12][9] Team Dynamics - The Portland Trail Blazers, who selected Yang, have a competitive roster at the center position, which may impact his playing time and development [14][15] - Yang's ability to adapt to the NBA's playing style and his performance in the upcoming Summer League will be crucial for his career progression [15][16] Future Aspirations - Yang expressed a desire to help the Chinese national team return to the Olympics and aims to be a significant figure in promoting basketball in China [17]