Investment Rating - The report maintains an "Accumulate" rating for the company [2]. Core Insights - The company is a leading integrated marketing service provider in China, transitioning towards a diversified technology group with a focus on AI, computing power chips, and sports lottery [3][5]. - The advertising marketing business is expected to benefit from a recovery in demand, with the overall advertising market projected to grow by 10% in 2024 [3][35]. - The company has established strategic partnerships in the computing power sector, enhancing its capabilities in AI and data-driven marketing [3][5]. Summary by Sections 1. Company Overview - The company has over 20 years of experience in the advertising marketing field and has expanded its services from campus media to a wide range of industries [3][8]. - It has built a national marketing service network covering major cities in China and is actively diversifying into AI, computing power, and sports lottery sectors [3][8]. 2. Advertising Marketing Business - The advertising market in China is expected to reach approximately 1.82 trillion yuan in 2024, with a year-on-year growth of 10% [3][35]. - The company has a resilient business model supported by its "product + channel + customer group" strategy, positioning it to benefit from the recovery in the advertising sector [3][29]. 3. Computing Power Services - The company has formed strategic partnerships with leading chip distributors, integrating computing power, data, and marketing services [3][5]. - The demand for intelligent computing power is projected to grow significantly, with the market expected to reach 2,781.9 EFLOPS by 2028 [3]. 4. Sports Lottery Business - The sports lottery sector is anticipated to grow, driven by increased participation in sports and major events like the World Cup [5]. - The company has established over 30 lottery image stores and signed nearly 1,000 cinema partnerships, positioning itself well in this emerging market [5]. 5. Financial Forecast and Investment Recommendations - The company is projected to generate revenues of 3.69 billion yuan in 2025, with a slight adjustment in profit forecasts due to current advertising demand challenges [4][5]. - The earnings per share (EPS) for 2025 is estimated at 1.68 yuan, corresponding to a price-to-earnings (P/E) ratio of 18 times [4].

事件：公司于4 月25 日发布2024 年年报及25Q1 季报，公司2024 年实现营业收入42.08 亿元，同比下降 20.35%；实现归母净利润1.23 亿元，同比下降76.65%；扣非归母净利润2.35 亿元，同比下降42.42%。 公司25Q1 实现营业收入8.17 亿元，同比减少12.76%；实现归母净利润0.73 亿元，同比增加50.97%；实 现归扣非归母净利润0.18 亿元，同比减少62.33%。 核心客户与媒体关系保持稳定，受宏观影响主业有所承压。客户端，公司持续为一汽丰田、东风本田、 一汽大众、一汽奥迪、东风乘用车、岚图汽车、极狐汽车、伊利、雪花啤酒、华润饮料、农业银行、建 设银行、邮储银行、中国人寿、交通银行、中信银行、工商银行、中国人保、中国移动、中国电信、中 国联通、京东商城等客户提供服务。媒体端，公司与字节跳动、腾讯、爱奇艺、喜马拉雅、优酷、 bilibili、小红书等互联网媒体及央视等媒体保持良好业务合作关系。分业务来看，2024 年数字营销服务 收入34.83 亿元，同比下降26.44%。场景活动分部实现收入4.41 亿元，同比增长22.89%。校园媒体营销 服务收入0.24 ...