放眼粤港澳大湾区，东莞篮球已成为湾区体育版图的核心符号。从职业联赛到全民篮球，再到国家级赛 事，篮球在东莞超越运动本身，成为驱动城市经济活力的引擎之一。2023年，全国瞩目的易建联退役 战，东莞篮球中心仅单场门票就超过3000万元，刷新了CBA单场票房纪录。 "你们想真正了解中国篮球，一定要到东莞看看。"2011年，时任中国篮协常务副主席李元伟的一句话， 成为后人评价这座篮球城市常常引用的开场白。 而外界知道东莞篮球，大多是从2004年开始的。这一年，宏远俱乐部成功捧起CBA总冠军奖杯，东莞 这座世界工厂正式与篮球"挂钩"。尔后，杜锋、朱芳雨、易建联、赵睿、李月汝、杨力维、杨舒予、黄 思静等大家熟知的30多位国手，从东莞走向国家队以及国际赛场。东莞也渐趋成为观察中国篮球发展的 重要样本。 至今，东莞每年举办超过5000场篮球赛事，"村村有篮球场，镇镇有篮球馆"，城市篮球呈现出生态系统 性、赛事专业性、文化包容性等特点。篮球不仅成为东莞的"图腾"，更成为城市的精神，展现出敢闯敢 拼、百折不挠的体育性格。 几个月后，这里将承办第十五届全国运动会的多场篮球赛事。当世界将镜头对准这座"全国篮球城 市"时，也为东莞篮球 ...

Core Viewpoint - The article emphasizes that sports events are not merely competitions but powerful engines driving urban development, particularly in Guangdong province, where the 15th National Games and the Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 1: Basketball in Dongguan - Dongguan is recognized as a pivotal city for basketball in China, having produced numerous national players and hosting over 5,000 basketball events annually, showcasing a robust basketball ecosystem [2][3] - The city has become a core symbol of the Greater Bay Area's sports landscape, with basketball serving as a key driver of economic vitality, exemplified by the record ticket sales of over 30 million yuan for a single game [2][3] - Dongguan will host multiple basketball events during the 15th National Games, expected to attract over 100,000 spectators and generate over 200 million yuan in direct consumption [3] Group 2: Economic Impact of Basketball Events - The economic benefits of basketball events in Dongguan are significant, with each game potentially generating around 10 million yuan in consumer spending, including ticket sales and related merchandise [9][10] - The presence of star players has historically driven high attendance and ticket demand, contributing to the city's sports economy [9][10] - Dongguan has established a "sports+" commercial ecosystem, integrating various sectors such as tourism and retail with basketball events to enhance economic growth [10][21] Group 3: Basketball Industry Development - Dongguan has developed a comprehensive basketball ecosystem, from grassroots to professional levels, fostering a talent pipeline that supports both player development and coaching [14][16] - The city has nearly 120 youth basketball training institutions, training over 100,000 young athletes annually, and is recognized for producing the highest number of CBA players [16][17] - Dongguan's basketball industry is evolving, with a focus on commercial operations and the integration of various business models to enhance market presence [12][14] Group 4: Future Directions and Integration - The article suggests that Dongguan's basketball industry must evolve from mere event commercialization to a more integrated basketball industry model, leveraging its strong community engagement [12][20] - The city is exploring new consumption scenarios by merging sports with tourism and cultural activities, aiming to create a holistic urban experience [20][21] - Dongguan's basketball narrative is positioned as a catalyst for broader economic development, with the upcoming National Games serving as a platform to showcase its unique basketball economy [23]