体育融合发展

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张晓宇:激发对沙滩足球等项目的热情丨十五运365天365人
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-16 00:27
Group 1 - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity to promote national fitness and the high-quality development of sports [1] - The recent beach soccer competition at the National Games featured 22 teams from across the country, with Sichuan winning the men's title and Guangdong claiming victory in the women's category [2] - The beach soccer event is seen as a platform for amateur enthusiasts, enhancing athletes' sense of honor and the event's appeal, marking a milestone for the promotion of beach soccer [2] Group 2 - The joint hosting of the National Games by Guangdong, Hong Kong, and Macao is an innovative move in the history of the event, showcasing the potential for sports integration in the Greater Bay Area [2] - The event aims not only to display high-level athletic performances but also to foster deep cultural exchanges in sports among the three regions, stimulating public interest in emerging sports like beach soccer [2]
东莞篮球经济“中场”:从城市名片到产业闭环
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-29 23:12
Core Insights - Dongguan has become a significant hub for basketball in China, with a rich history of producing top players and hosting numerous events, contributing to its identity as a "basketball city" [1][3][12] - The economic impact of basketball in Dongguan is substantial, with events generating significant revenue and driving local consumption [2][4][12] Group 1: Basketball's Role in Dongguan - Dongguan is recognized as a key player in Chinese basketball, having pioneered professionalization and commercialization in the sport [3][4] - The city has hosted over 5,000 basketball events annually, showcasing a robust ecosystem that includes facilities and community engagement [1][3] - Dongguan's basketball culture is characterized by its competitive spirit and community involvement, with local teams achieving notable success in various leagues [3][4][9] Group 2: Economic Impact - The economic benefits from basketball events are significant, with a single game generating nearly 10 million yuan in consumer spending [4][12] - Dongguan's basketball center can accommodate 16,000 spectators, leading to substantial local economic activity during events [4][12] - The upcoming National Games are expected to attract over 100,000 spectators, further boosting local consumption by over 200 million yuan [2][12] Group 3: Development of Basketball Industry - Dongguan is evolving from merely hosting professional events to developing a comprehensive basketball industry, including youth training and merchandise [8][9] - The city has established a talent development system that nurtures players from grassroots to professional levels, contributing to a sustainable basketball ecosystem [9][12] - Dongguan's basketball industry is diversifying, with local manufacturers producing sports equipment and related products, enhancing the economic landscape [9][12] Group 4: Future Prospects - The city aims to integrate basketball with tourism and other sectors, creating new consumption scenarios and enhancing the overall economic impact [10][12] - Dongguan's strategy includes leveraging its basketball culture to foster community engagement and promote health through sports [12] - The upcoming events and initiatives are expected to showcase Dongguan's unique approach to basketball as a catalyst for urban development and economic growth [12][13]
东莞篮球经济“下半场”:从城市名片到产业闭环
21世纪经济报道· 2025-07-28 07:14
Core Viewpoint - The article emphasizes that sports events are not merely competitions but powerful engines driving urban development, particularly in Guangdong province, where the 15th National Games and the Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 1: Basketball in Dongguan - Dongguan is recognized as a pivotal city for basketball in China, having produced numerous national players and hosting over 5,000 basketball events annually, showcasing a robust basketball ecosystem [2][3] - The city has become a core symbol of the Greater Bay Area's sports landscape, with basketball serving as a key driver of economic vitality, exemplified by the record ticket sales of over 30 million yuan for a single game [2][3] - Dongguan will host multiple basketball events during the 15th National Games, expected to attract over 100,000 spectators and generate over 200 million yuan in direct consumption [3] Group 2: Economic Impact of Basketball Events - The economic benefits of basketball events in Dongguan are significant, with each game potentially generating around 10 million yuan in consumer spending, including ticket sales and related merchandise [9][10] - The presence of star players has historically driven high attendance and ticket demand, contributing to the city's sports economy [9][10] - Dongguan has established a "sports+" commercial ecosystem, integrating various sectors such as tourism and retail with basketball events to enhance economic growth [10][21] Group 3: Basketball Industry Development - Dongguan has developed a comprehensive basketball ecosystem, from grassroots to professional levels, fostering a talent pipeline that supports both player development and coaching [14][16] - The city has nearly 120 youth basketball training institutions, training over 100,000 young athletes annually, and is recognized for producing the highest number of CBA players [16][17] - Dongguan's basketball industry is evolving, with a focus on commercial operations and the integration of various business models to enhance market presence [12][14] Group 4: Future Directions and Integration - The article suggests that Dongguan's basketball industry must evolve from mere event commercialization to a more integrated basketball industry model, leveraging its strong community engagement [12][20] - The city is exploring new consumption scenarios by merging sports with tourism and cultural activities, aiming to create a holistic urban experience [20][21] - Dongguan's basketball narrative is positioned as a catalyst for broader economic development, with the upcoming National Games serving as a platform to showcase its unique basketball economy [23]