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“苏超”燃爆:“吸金力”飙升,品牌玩梗出圈
Guo Ji Jin Rong Bao· 2025-07-09 10:05
Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 fans attending the match between Nanjing and Suzhou [1] - The league's innovative model of "events + culture + consumption" is driving deep integration of economic and cultural development in Jiangsu, serving as a national example for sports IP empowering urban development [3] - The popularity of "Su Super" is leading to a chain reaction, with other provincial leagues following suit, indicating a shift from "single-point breakthroughs" to "cluster development" in local sports events [4] Group 2 - The match between Nanjing and Suzhou has significantly boosted local consumption, with 254,000 viewers at 66 live viewing locations, generating a total foot traffic of 1.425 million and sales of 340 million yuan, alongside a 33.2% increase in local hospitality and dining revenue [5] - Jiangsu is integrating commercial, tourism, and cultural resources around event venues to create diverse and immersive consumption experiences, with a 305% increase in scenic area bookings and over 10 million yuan in sales of event-related products [6] - The total retail sales in Jiangsu reached 1.98839 trillion yuan from January to May 2025, marking a 5.6% year-on-year growth, with Suzhou and Nanjing leading the province [6] Group 3 - "Su Super" has evolved into a platform for regional cultural display, with matches incorporating local historical and culinary themes, enhancing audience engagement and regional pride [7][8] - The interaction between brands and the league has become a highlight, with numerous sponsors joining, increasing from 6 to 27 in a short period, indicating a growing commercial interest in the league [9][10] - The competition for sponsorships is intensifying, with brands eager to secure partnerships, reflecting a healthy competitive environment despite some uncertainties in sponsorship terms and conditions [11]
苏超,能否下沉到底?
Hu Xiu· 2025-06-05 12:11
Core Viewpoint - The Jiangsu City Football League (referred to as Su Chao) has gained significant popularity and engagement, becoming a notable sports IP in China, comparable to previous grassroots initiatives like Village BA and Village Super [2][5][25]. Group 1: Event Organization and Participation - Su Chao features a higher organizational standard, with participation from all 13 prefecture-level cities in Jiangsu, creating a league structure similar to professional leagues and reaching a population of over 100 million [3][4]. - The attendance at Su Chao matches significantly surpasses that of professional leagues, with a recent match in Nanjing attracting 15,669 spectators compared to only 3,318 for a recent China League One match [4]. Group 2: Government Involvement and Cultural Impact - The league is heavily supported by local governments, which recognize the social and cultural value of football, using it to foster community engagement and regional pride [6][12][22]. - Su Chao is characterized as a government-initiated cultural event rather than just a sports competition, highlighting its role in enhancing local cultural life [8][12]. Group 3: Economic and Social Benefits - The league generates significant social benefits, including increased local engagement, community identity, and stimulation of local economies through increased consumer spending during events [14][15][22]. - The cost structure of Su Chao is favorable, as it benefits from government support that reduces expenses related to venue rental and security, allowing for low ticket prices [19][20]. Group 4: Unique Positioning and Future Considerations - Su Chao's success may not be easily replicable in other provinces, indicating a unique positioning within the Chinese sports landscape [25]. - The league serves as a model for smaller cities to engage in larger sporting events, emphasizing the need for regional leagues to connect with local communities and fill gaps in the current football structure in China [26][28].
Switch全球累计销量已达1.52亿台;腾讯《热血美职篮》正式上线|游戏早参
Mei Ri Jing Ji Xin Wen· 2025-05-08 23:25
每经记者|李宇彤 每经实习编辑|余婷婷 |2025年5月9日 星期五| NO.1《幻兽帕鲁》因专利诉讼进行功能调整 5月8日,Pocketpair旗下游戏《幻兽帕鲁》官方在社交平台发布声明称,目前仍处于涉嫌专利侵权的诉 讼阶段,将继续对指控提出异议,并主张涉案专利无效。为避免影响游戏的开发和发行,此前游戏已经 通过补丁移除了通过投掷伙伴球召唤伙伴的功能,此后,滑翔系统也将调整为使用滑翔翼滑翔。 点评:《幻兽帕鲁》因专利诉讼进行功能调整,反映出知识产权纠纷对游戏开发与发行的潜在影响。这 一事件可能促使投资者重新评估游戏公司的合规风险,并关注行业对专利问题的应对策略,相关公司的 商业策略和财务状况可能因此受到审视。 NO.2 Switch全球累计销量已达1.52亿台 5月8日,任天堂发布2025财年(2024年4月1日至2025年3月31日)财报。截至2025年3月31日,任天堂的 净销售额为11649.22亿日元(约合人民币586.68亿元),同比下降30.3%;营业利润为2825亿日元(约 合人民币141.07亿元),同比下降46.6%;归属公司股东净利润为2788.06亿日元(约合人民币139.23亿 元) ...