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打造“双一流”新型主流媒体集团!南方报业召开推进系统性变革动员部署会
Nan Fang Nong Cun Bao· 2025-07-04 04:14
Core Viewpoint - The Southern Media Group is initiating a systematic reform to enhance its capabilities and position as a leading mainstream media group in China, focusing on innovation, integration, and talent development [1][2][4]. Group 1: Systematic Reform Initiatives - The Southern Media Group has launched 20 reform plans and 56 specific measures aimed at invigorating innovation and enhancing its media influence [2][8]. - The establishment of the Southern Smart Media Development Community aims to promote collaborative content creation and resource sharing among various media outlets [9][11]. - The South client has been upgraded to enhance international communication capabilities, creating a new ecosystem for global engagement [6][8]. Group 2: Strategic Goals and Vision - The strategic goal is to build a "double first-class" high-level new mainstream media group, focusing on content production and dissemination [1][4]. - The reform will emphasize a comprehensive integration mechanism across content production, operational management, technical support, and business coordination [2][5]. - The Southern Media Group aims to strengthen its influence in the Guangdong region while expanding its reach nationally and globally [2][8]. Group 3: Talent Development and Collaboration - The "All-Media Talent Strengthening Plan" will establish cross-media brand studios to cultivate top-tier media talent and innovative content [15][18]. - The initiative includes the launch of 15 media brand studios and 20 new media IPs to enhance content quality and engagement [12][15]. - The involvement of academic and industry experts as advisors and commentators will foster a collaborative environment for content creation [17][18].
主流媒体客户端经营变现如何破题?这场大咖对话“端”上干货
Sou Hu Cai Jing· 2025-07-04 03:55
Core Viewpoint - The mainstream media is undergoing systematic transformation, focusing on sustainable development and exploring new operational models and marketing strategies to address profitability challenges [2][4]. Group 1: Industry Trends - The conference highlighted the importance of integrating traditional and new media, emphasizing the need for deep media fusion to tackle financial challenges faced by many media outlets [4]. - Media organizations are exploring innovative marketing strategies, including integrated marketing and overseas communication, to enhance value-added services for clients [6]. Group 2: Operational Strategies - Tide News is focusing on three key areas: integrated marketing, identifying core advantages, and enhancing overseas communication capabilities, leveraging its content strengths and social resource integration [6]. - The company is also implementing a talent optimization plan to empower young leaders, fostering innovation and responsibility within its teams [6]. Group 3: Technological Integration - The rise of AI and technological advancements is reshaping media operations, allowing for diversified business models and new application scenarios [9][11]. - Media organizations are transitioning from content monetization to information services, utilizing their content and platform advantages to meet the growing demand for information technology solutions [11]. Group 4: User-Centric Approach - The focus on user-centric strategies is crucial for media operations, with an emphasis on combining content creation with effective business practices [13]. - The integration of AI in content production and user profiling is being explored to enhance personalized services and unlock the value of data assets [13].
亚马逊(AMZN.US)8月关停Freevee免费流媒体服务 内容整合至Prime Video
Zhi Tong Cai Jing· 2025-07-03 01:50
亚马逊(AMZN.US)宣布将于下月终止独立免费流媒体电视服务,计划将内容整合至Prime Video平台。 这项名为Freevee的服务于2019年依托IMDb(亚马逊1998年收购的影视资讯网站)推出,主要通过应用程 序提供免费广告支持的视频内容,包括原创剧集及部分Prime Video资源。 今年以来,亚马逊股价几乎原地踏步,截至发稿,亚马逊年内仅上涨0.4%,显著落后于标普500指数 5.7%的涨幅。 不过分析人士认为,随着第二季度财报即将公布,这家电商巨头有望迎来股价上行的契机。根据FactSet 的数据,亚马逊预计将在7月31日前后公布二季度财报。而在此之前,公司还将于7月8日至11日举办一 年一度的夏季Prime Day促销活动,有望为公司带来销售高峰。 Truist Securities分析师Youssef Squali于周三发布报告,将亚马逊的目标股价由226美元上调至250美元, 意味着从周二收盘价220.46美元起有大约13%的上行空间。他同时维持"买入"评级,理由是亚马逊二季 度业绩可能将强于市场预期。 用户通知显示,Freevee应用程序将于8月关闭,届时无需订阅亚马逊Prime会员 ...
Amazon to shut down Freevee streaming TV service in August
CNBC· 2025-07-02 19:37
Amazon is discontinuing its standalone free streaming TV service next month as it looks to consolidate its content offerings under Prime Video.The service, called Freevee, launched in 2019 underneath IMDb, the film and TV site Amazon bought in 1998. It offered a stable of free, ad-supported video, including original series and some Prime Video content, primarily through an app.The Freevee app will shut down in August, at which point users will be able to watch shows and movies on Prime Video for free withou ...
2 Stocks That Have Doubled This Year and Are Still Worth Buying
The Motley Fool· 2025-06-30 08:21
Positive, company-specific developments have led to shares of TransMedics Group (TMDX 1.08%) and FuboTV (FUBO 2.17%) more than doubling this year, even as the S&P 500 is barely in the green since January. Investing wisdom advises us to buy low, and some might think that after a greater than 100% return in six months, it's too late to get in on these stocks. However, TransMedics Group and FuboTV still have excellent prospects that could lead to better-than-average returns over the long run. With results like ...
让媒体先活下来,是推进主流媒体系统性变革最为紧迫的任务
Sou Hu Cai Jing· 2025-06-27 14:12
主编温静导读:上海社会科学院新闻研究所副所长、研究员张雪魁在《新闻记者》撰文《加快经济基础重建:主流媒体系统性变革的紧迫任 务》,剖析主流媒体经济基础建设的深层问题。毋庸讳言,"让媒体先活下来",加快重建主流媒体运营的经济基础,已成为推进主流媒体系统 性变革最为紧迫的任务。 来源:传媒内参—主编温静综合 过去10多年的发展中,主流媒体展开了最为引人瞩目的一项改革行动,即为重建企业化运营的经济基础——在用户订阅和广告运营之外寻求经济基础再造 ——展开的艰辛探索。 然而,多数主流媒体并没有探索出稳定成熟的自我造血模式,主流媒体"如何活下去"的问题仍然悬而未决。 上海社会科学院新闻研究所副所长、研究员张雪魁在《新闻记者》撰文《加快经济基础重建:主流媒体系统性变革的紧迫任务》,剖析主流媒体经济基础 建设的深层问题。 以下为张雪魁这篇稿件的摘录: 毋庸讳言,"让媒体先活下来",加快重建主流媒体运营的经济基础,已成为推进主流媒体系统性变革最为紧迫的任务。 与此同时,大家也有一个基本共识,在十多年融合发展中,多数主流媒体并没有探索出稳定成熟的自我造血模式,主流媒体"如何活下去"的问题仍然悬而 未决。 改革开放以来,我国主流 ...
欧美老年观众也开始抛弃电视台了,中国呢?
3 6 Ke· 2025-06-19 10:58
大家总说中国的老年人远离了电视(开机率不足30%),是因为操作太复杂。没想到守着简单操作的欧美老年人,也开始抛弃电视了! 美国权威收视率统计机构尼尔森的最新报告显示,原来在大洋彼岸,爷爷奶奶们也爱上了刷YouTube。 当"银发族"成为流媒体增长最快的用户群体,这股浪潮会如何影响大洋两岸的客厅生态? 他们尤其热衷于Tubi、Roku和Pluto等免费流媒体服务。今年5月,这三个平台占据了所有年龄段总电视时长的5.7%,超过了Disney+和Hulu两大付费平台 的总和。 尼尔森产品策略高级副总裁布莱恩·富勒(Brian Fuhrer)指出:"这些免费平台有广告,但对于这个年龄段的观众来说,这并不会让他们感到特别突兀,因 为他们已经习惯了在(传统)电视上看广告。" 老年人"拔线"的被动与主动 "银发浪潮"席卷流媒体 流媒体的未来已至,并且正成为现实。根据尼尔森周二发布的报告,2025年5月,美国人通过流媒体服务观看电视的时长,首次在一个完整的月份里,超 过了有线电视和广播电视的总和。 这一历史性转折的背后,一个群体的"倒戈"起到了决定性作用。毫不意外,年轻观众是第一批投向流媒体怀抱的人。但最终帮助流媒体"锁定胜 ...
90亿美元,「IP祖师爷」买了最后一颗「子弹」
36氪· 2025-06-17 13:30
讲好企业家故事,弘扬企业家精神 "三驾马车"落位, 迪士尼能否撼动Netflix王位? 文 | 陈浩 编辑 | 张昊 来源| 中国企业家杂志(ID:iceo-com-cn) 封面来源 | unsplash 在完全收购流媒体平台Hulu后,迪士尼终于敢把眼睛"瞄"向Netflix。 以下文章来源于中国企业家杂志 ,作者陈浩 中国企业家杂志 . 2025年6月10日,迪士尼正式宣布,将向康卡斯特旗下NBCUniversal额外支付约4.387亿美元,收购Hulu剩余33%的股权,并明确表示该交易将于7月24日之 前完成。 Hulu拥有超5400万用户数,加上迪士尼本来1.2亿的用户数,离Netflix巅峰用户规模——3亿,近了一大步。 科技博客Business Insider的分析师曾指出,迪士尼对Hulu的收购会加剧其债务压力,但管理层最终还是选择"下重本赌这一平台"。在对Hulu剩余33%股份的 收购上,迪士尼已累计付出了超90亿美元。 2019年,迪士尼通过713亿美元并购21世纪福克斯关键资产,取得了Hulu 67%股权。该收购还约定2023年起,康卡斯特将出售Hulu剩余股权于迪士尼,并以 275亿美元 ...
90亿美元,“IP祖师爷”买了最后一颗“子弹”
投中网· 2025-06-15 07:01
讲好企业家故事,弘扬企业家精神 将投中网设为"星标⭐",第一时间收获最新推送 以下文章来源于中国企业家杂志 ,作者陈浩 中国企业家杂志 . "三驾马车"落位,迪士尼能否撼动Netflix王位? 作者丨陈浩 编辑丨张昊 来源丨中国企业家杂志 在完全收购流媒体平台 Hulu后,迪士尼终于敢把眼睛"瞄"向Netflix。 2025年6月10日,迪士尼正式宣布,将向康卡斯特 旗下 NBCUniversal额外支付约4.387亿美元, 收购Hulu剩余33%的股权,并明确表示该交易将于7月24日之前完成。 Hulu拥有超5 4 00万用户数,加上迪士尼本来1.2亿的用户数,离Netflix巅峰用户规模——3亿,近 了一大步。 科技博客 Business Insider的分析师曾指出,迪士尼对Hulu的收购会加剧其债务压力,但管理层最 终还是选择"下重本赌这一平台"。在对Hulu 剩余 33 % 股份 的收购上,迪士尼已 累计 付出了超 90亿美元。 2019年,迪士尼通过713亿美元并购21世纪福克斯关键资产,取得 了 Hulu 67%股权 。 该 收购 还 约定 2023年起,康卡斯特 将 出售 Hulu剩余股权 于 ...