在主题为"IP经营：消费热潮下的体育IP经营之道"的圆桌论坛中，众辉体育董事长陆浩和盛力世家首席执行官于蕾共同探讨体育IP经营如何顺应 新消费趋势、新消费政策为体育赛事市场带来哪些新机会等话题。 12月10日，2025禹唐体育营销大会在北京圆满举办。本届大会以"突破边界·重塑消费"为主题，吸引包括赛事方、品牌方、行业专家、资深学者等百余位体 育产业界人士齐聚一堂，进行每年一度的体育产业趋势前瞻和思想碰撞。此外，还有近万名观众通过现场直播关注本届大会。 在本届"禹唐体育营销大会"的营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体 育五个维度详细论述当下国际和国内体育营销市场的主流趋势和主体思路。 在主题为"IP经营：消费热潮下的体育IP经营之道"的圆桌论坛中，众辉体育董事长、NYBO青少年篮球公开赛发起人陆浩和盛力世家首席执行官于蕾共同探 讨体育IP经营如何顺应新消费趋势、新消费政策为体育赛事市场带来哪些新机会等话题。 陆浩：中国青少年体育竞赛体系拥有巨大发展空间 伴随着经济复苏和民众生活水平的提高，羽毛球、棒球、冰球等职业体育市场会有很多新机 ...

Core Insights - The 2025 Yutang Sports Marketing Conference will focus on the theme "Breaking Boundaries, Reshaping Consumption," aiming to explore new opportunities in the sports industry and provide deep insights into market trends [3][14] - The conference will feature discussions on sports IP management, emphasizing the importance of IP resources in driving sports consumption and innovative marketing strategies [4][11] Group 1: Conference Details - The conference will take place on December 10, 2025, in Beijing, featuring key stakeholders in the sports industry to analyze market dynamics and identify new trends [3][14] - Four main agendas are set for the conference, including the Yutang Sports Marketing Forum, Sports Marketing Annual Awards, and Yutang Achievements Release, with a focus on global trends, event economics, IP management, brand expansion, and AI in sports [3][4] Group 2: Sports IP Management - Sports IP resources are considered the cornerstone of the sports marketing market, with policies and market forces driving the release of event economic effects [4][5] - The rise of diverse sports events, including local特色赛事, is expanding the market scale and enhancing sports consumption potential [4][5] - Successful sports event IPs can generate significant aggregation effects, including increased attention, resource integration, and enhanced city image, contributing to a trillion-level industry chain [5] Group 3: Market Trends - The concept of "exercise equals health" is becoming ingrained in society, leading to a booming market for participatory sports, which appeals to a diverse audience [5] - The sports consumption market is a key driver for overall growth in the sports industry, with increased event supply and diverse participation being crucial for expanding the scale of sports consumption [5] - Both historically significant events and emerging IPs are experiencing favorable development opportunities, with the commercial value of IPs continuously rising [5]