仅仅输给对手一分，中国男篮虽败犹荣。 中国男篮89比90惜败于澳大利亚，无缘亚洲杯冠军 8月18日，男篮亚洲杯决赛在中国男篮和澳大利亚男篮之间进行，最后时刻胡明轩三分球绝杀未能命中，中国队遗憾地以89比90一分之差输掉比 赛。 此役开场中国队状态火热，首节确立8分领先；次节王俊杰连得7分，比分最多领先至15分，但澳大利亚随后反扑也打出高潮，将比分追到只有1分 差距，关键时刻胡明轩连续2记三分稳住局面，半场结束，中国队46比42领先。 虽然未能力挽狂澜，但此役胡明轩的表现可圈可点，他出战22分钟，10中7，其中三分球7中5，罚球7中7，拿到26分3篮板3助攻1盖帽，命中率 70%，三分命中率71.4%。 场面上占尽优势，曼联还是逃不过阿森纳的角球。 阿森纳1比0曼联，卡拉菲奥里打入制胜球 8月17日，英超首轮上演焦点战，曼联坐镇老特拉福德迎战阿森纳，最终凭借卡拉菲奥里的全场唯一一粒进球，枪手全取3分。 第13分钟，曼联门将巴因迪尔出击未能将球打远，卡拉菲奥里头球破门。第68分钟，曼联球员投诉苏比门迪禁区内手球，裁判未予理睬。之后曼 联前锋库尼亚禁区内抢点倒地，裁判示意没有犯规。 此役曼联占据了62%的控球率，射 ...

Core Insights - The article highlights the growing trend of outdoor extreme sports among the middle class, moving away from traditional urban activities like marathons to more adventurous options like obstacle races and trail running [2][3][4] Group 1: Emerging Sports Trends - The Spartan Race has gained significant popularity, with nearly 5,000 participants in the Beijing event alone, showcasing a shift towards more rugged and challenging outdoor activities [3][4] - The rise of trail running is evident, with the number of events increasing from 65 to 505 in a decade, indicating a growing interest in this sport among the middle class [7][10] - Ironman triathlons are also becoming more popular, with early bird registration for events selling out in minutes, reflecting the increasing demand for such extreme sports [10][11] Group 2: Participant Demographics and Motivations - Participants in these events often have a fitness background, with many being amateur athletes or fitness enthusiasts, indicating a shift in the demographic engaging in these sports [4][28] - The desire for personal growth and social connection drives many middle-class individuals to participate in these extreme sports, as they seek to break free from the monotony of urban life [12][34] - The social aspect of these sports is significant, with participants often forming communities and networks around shared interests in outdoor activities [35][36] Group 3: Economic Considerations - The costs associated with outdoor sports, including registration fees and equipment, are generally higher than traditional urban sports, reflecting the economic barriers to entry [14][15] - Participants often invest significantly in gear and training, with some spending over 10,000 yuan on equipment and training for triathlons [16][29] - The financial commitment is seen as a reflection of the value placed on these experiences, with many participants viewing them as a form of personal investment [30][31] Group 4: Challenges and Preparation - The physical demands of these sports require participants to undergo rigorous training, with many needing to prepare for months before competing [18][22] - Newcomers often face challenges in adapting to the physical and technical requirements of these sports, highlighting the need for proper preparation and knowledge [19][25] - The article emphasizes the importance of gradual progression and understanding the specific demands of each sport to ensure safety and enjoyment [19][22]

Core Viewpoint - The article discusses the rising popularity of the Spartan Race, a type of obstacle course racing, among the middle class in Beijing, highlighting its appeal as a new form of outdoor activity that combines physical challenge with social status. Group 1: Spartan Race Overview - The Spartan Race is described as an "obstacle course race" where participants navigate various challenges over a distance of 5 to 10 kilometers [1][18] - The race includes a variety of obstacles such as climbing, crawling, and jumping through fire, making it a physically demanding event [4][6] - Participants often prepare extensively for the race, focusing on both physical appearance and performance [10][13] Group 2: Market Dynamics - The Spartan Race has become a billion-dollar market, with ticket prices averaging 450 yuan, indicating a high entry cost for participants [28][29] - In 2020, ticket revenue for Spartan events reached 220 million yuan, showcasing the financial success of the event [32] - The children's version of the race has also seen significant growth, with ticket sales reaching 4 million yuan in Shanghai alone in 2023 [38] Group 3: Consumer Behavior - Middle-class participants view the race as a way to showcase their physical fitness and social status, often investing in high-end athletic gear [10][13] - The race encourages social interaction and teamwork, with participants often helping each other through challenges [21] - The emotional value created by the race, such as memorable photos and shared experiences, enhances its appeal to participants [25][28] Group 4: Broader Implications - The Spartan Race reflects a societal shift where physical challenges are seen as a means to combat feelings of futility in modern life [59][61] - The event serves as a microcosm of personal growth, where overcoming obstacles translates to a sense of achievement and fulfillment [61][64]

以下文章来源于电商在线 ，作者王崭 电商在线 . 小时候跳泥坑玩泥巴，动不动"妈见打"；现在，跳进泥坑把自己滚成兵马俑同款，可以 站 上 户 外 运 动 鄙 视 链 的 顶 端 ， 成 为 " 斯 巴 达 勇 士 " ， 俯 瞰 无 数 在 健 身 房 练 出 来 的 " 死 肌 肉"。 什么是斯巴达勇士赛？简单来说，就是一场需要选手征服各种障碍的长跑比赛，其中"超 级野兽赛"的距离甚至超过马拉松，选手需要完成50公里越野跑，挑战60个障碍。 这项在不少人看来堪称"花钱找虐"的运动，在2016年从海外传入中国，又在近两年逐 渐发展迅猛，逐渐成了"中产运动"高挑战性的代名词，吸引着低年龄段的儿童、潮流男 女，甚至中年父母辈参与。 见锐度、见洞察，聚焦互联网和新商业的创新媒体 吸睛又吸金。 作者 | 王崭 编辑｜王亚琪 来源 | 电商在线 (ID： dianshangmj) 当社交平台还在讨论这个五一去哪里露营、骑行和徒步时，一门名为"斯巴达勇士赛"的 小众运动，正在中产间兴起。 无数穿着Lululemon、始祖鸟和萨洛蒙的中产男女，抗起沙袋、跳下泥坑，在社交平台 秀出一块块奖牌和自己的"泥地写真"，配上一句"我 ...

来源 ｜ 电商在线 作者｜王崭 编辑｜王亚琪 以下文章来源于电商在线 ，作者王崭 电商在线 . 见锐度、见洞察，聚焦互联网和新商业的创新媒体 什么是斯巴达勇士赛？简单来说，就是一场需要选手征服各种障碍的长跑比赛，其中"超级野兽赛"的距 离甚至超过马拉松，选手需要完成50公里越野跑，挑战60个障碍。 这项在不少人看来堪称"花钱找虐"的运动，在2016年从海外传入中国，又在近两年逐渐发展迅猛，逐渐 成了"中产运动"高挑战性的代名词，吸引着低年龄段的儿童、潮流男女，甚至中年父母辈参与。 无数穿着Lululemon、始祖鸟和萨洛蒙的中产男女，抗起沙袋、跳下泥坑，在社交平台秀出一块块奖牌和 自己的"泥地写真"，配上一句"我就是自己人生的斯巴达勇士"。泥浆干裂的斯巴达完赛T恤，也跻身中产 三件套中，和马拉松完赛奖牌一样的高贵存在。 和中产挂钩的，除了小众高逼格，还有价格。 斯巴达勇士赛官方账号显示，成人普通赛事的报名费从439—689元，4小时飓风赛报名费999元，12小时 飓风赛报名费1699元，儿童赛的报名费在499—599元……比赛背后，成年人越野训练营49.9元一次，儿童 赛前训练营的价格则在299—499元。这 ...

Core Insights - The "Spartan Race" is emerging as a popular niche sport among the middle class in China, characterized by its high challenge and social media appeal [1][3][4] - The race involves overcoming various obstacles in a long-distance run, with the "Super Beast" race exceeding marathon distances at 50 kilometers and featuring 60 obstacles [3][9] - The event has seen rapid growth since its introduction in China in 2016, attracting participants from various age groups, including children and middle-aged parents [4][6][20] Pricing and Revenue Model - Registration fees for adult races range from 439 to 1699 yuan, while children's races cost between 499 and 599 yuan, indicating a lucrative business model [4][18] - The Spartan Race generates significant revenue from ticket sales, sponsorships, and merchandise, with ticket sales alone reaching approximately 2.195 billion yuan by 2020 [18][24] - The event's commercial success is attributed to its ability to attract middle-class consumers, with a focus on social media marketing and community engagement [20][24] Market Appeal and Demographics - The primary audience for the Spartan Race consists of middle-class individuals in major cities like Beijing, Shanghai, and Hangzhou, making it a target for various brands [20][24] - The race has become a social currency among participants, with many using it as a family activity or a way to bond with friends [10][12][34] - The event's accessibility, with categories for beginners and team participation, has broadened its appeal beyond traditional athletes [9][12] Cultural Impact and Social Media - The Spartan Race has leveraged social media platforms for promotion, with significant engagement on platforms like Xiaohongshu, where related content has garnered millions of views [7][18] - Participants often share their experiences and achievements online, contributing to the race's popularity and creating a community around the event [10][12] - The race's branding and merchandise, including training gear and event memorabilia, have further solidified its status as a cultural phenomenon among the middle class [22][24] Challenges and Future Outlook - Despite its growth, the Spartan Race faces challenges such as safety concerns and logistical issues during events, which could impact participant satisfaction [31][34] - The event's future success will depend on balancing commercialization with broader public participation, as it seeks to transition from a niche activity to a more mainstream phenomenon [34]