在主题为"IP经营：消费热潮下的体育IP经营之道"的圆桌论坛中，众辉体育董事长陆浩和盛力世家首席执行官于蕾共同探讨体育IP经营如何顺应 新消费趋势、新消费政策为体育赛事市场带来哪些新机会等话题。 12月10日，2025禹唐体育营销大会在北京圆满举办。本届大会以"突破边界·重塑消费"为主题，吸引包括赛事方、品牌方、行业专家、资深学者等百余位体 育产业界人士齐聚一堂，进行每年一度的体育产业趋势前瞻和思想碰撞。此外，还有近万名观众通过现场直播关注本届大会。 在本届"禹唐体育营销大会"的营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体 育五个维度详细论述当下国际和国内体育营销市场的主流趋势和主体思路。 在主题为"IP经营：消费热潮下的体育IP经营之道"的圆桌论坛中，众辉体育董事长、NYBO青少年篮球公开赛发起人陆浩和盛力世家首席执行官于蕾共同探 讨体育IP经营如何顺应新消费趋势、新消费政策为体育赛事市场带来哪些新机会等话题。 陆浩：中国青少年体育竞赛体系拥有巨大发展空间 伴随着经济复苏和民众生活水平的提高，羽毛球、棒球、冰球等职业体育市场会有很多新机 ...

在营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体育五个维度详 细论述当下国际和国内体育营销市场的主流趋势和主体思路。 12月10日，2025禹唐体育营销大会在北京圆满举办。本届大会以"突破边界·重塑消费"为主题，吸引包括赛事方、品牌方、行业专家、资深学者等百余位体 育产业界人士齐聚一堂，进行每年一度的体育产业趋势前瞻和思想碰撞。此外，还有近万名观众通过现场直播关注本届大会。本场大会由体育评论员和赛事 现场主持人、上海外国语大学高翻学院教授王东主持。 本届禹唐体育营销大会设置四项主要议程，其中2026体育营销项目推介会已经于今年10月29日在线上举行，另外三项议程——禹唐体育营销论坛、体育营销 年度评选、禹唐成果发布都于12月10日的大会线下部分呈现。 在本届"禹唐体育营销大会"的营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体 育五个维度详细论述当下国际和国内体育营销市场的主流趋势和主体思路。 参与本场论坛特邀分享和圆桌讨论的嘉宾有全球体育商业与营销权威专家、法国里昂商学院 ...

Core Insights - The 2025 Yutang Sports Marketing Conference will focus on the theme "Breaking Boundaries, Reshaping Consumption," aiming to explore new opportunities in the sports industry and provide deep insights into market trends [3][14] - The conference will feature discussions on sports IP management, emphasizing the importance of IP resources in driving sports consumption and innovative marketing strategies [4][11] Group 1: Conference Details - The conference will take place on December 10, 2025, in Beijing, featuring key stakeholders in the sports industry to analyze market dynamics and identify new trends [3][14] - Four main agendas are set for the conference, including the Yutang Sports Marketing Forum, Sports Marketing Annual Awards, and Yutang Achievements Release, with a focus on global trends, event economics, IP management, brand expansion, and AI in sports [3][4] Group 2: Sports IP Management - Sports IP resources are considered the cornerstone of the sports marketing market, with policies and market forces driving the release of event economic effects [4][5] - The rise of diverse sports events, including local特色赛事, is expanding the market scale and enhancing sports consumption potential [4][5] - Successful sports event IPs can generate significant aggregation effects, including increased attention, resource integration, and enhanced city image, contributing to a trillion-level industry chain [5] Group 3: Market Trends - The concept of "exercise equals health" is becoming ingrained in society, leading to a booming market for participatory sports, which appeals to a diverse audience [5] - The sports consumption market is a key driver for overall growth in the sports industry, with increased event supply and diverse participation being crucial for expanding the scale of sports consumption [5] - Both historically significant events and emerging IPs are experiencing favorable development opportunities, with the commercial value of IPs continuously rising [5]

Core Points - The 2024-2025 season China Life NYBO Youth Basketball Open National Finals concluded in Ordos, Inner Mongolia, featuring a theme of "Big Stage, Unlimited" [2] - The event attracted 350 teams and 3,200 young athletes from 32 provinces, regions, municipalities, and special administrative regions, with a total of 1,809 matches held across 9 categories [2] - Champions were crowned in various age groups, including U6, U7, U9, U10, U11, U12, and U14 categories, with teams from Guangxi and Shenyang achieving notable success [2] Event Highlights - The event showcased a "Basketball + Cultural Tourism" model, injecting unique vitality into the city of Ordos [2] - Customized "Cultural Tourism Packages" were provided for young players and coaches, including free access to 21 popular scenic spots, allowing participants to experience history and natural beauty [2]

Core Points - The NYBO Youth Basketball Open Championship concluded its national finals in Ordos, Inner Mongolia, on August 17, 2024-25 season [1][4] - The event aims to enhance youth participation in sports, improve physical fitness and skills, and develop basketball talent among children aged 4-16 [3] Event Overview - The NYBO Championship was founded in September 2017 and has grown to include 350 teams and 3,200 young athletes participating this year [3] - The finals featured 1,809 matches over a 7-day period, organized in a "group stage + crossover ranking" format [3] - A team of national-level referees ensured fairness, while experienced coaches from CBA and traditional basketball colleges provided guidance [3] Awards and Recognition - Champions were crowned in various age categories, including U6, U7, U9, U10, U11, U12, and U14, with teams from Guangxi and Shenyang achieving notable success [3] - The event emphasized sportsmanship values such as perseverance, teamwork, respect, and resilience [3] Local Impact - Participants received a "cultural tourism package" allowing free access to 21 popular attractions in Ordos, promoting local culture, sports, and tourism [3] - The event facilitated the synergistic development of local cultural, sports, and tourism industries [3]

转自：草原云 8月10日，2024-2025赛季中国人寿·NYBO青少年篮球公开赛全国总决赛在鄂尔多斯市东胜区全民健身中 心盛大启幕。作为首个在大型体育场举办的青少年篮球赛事，本届总决赛以"大场面 无极限"为主题， 吸引了来自全国32个省（区、市）及特别行政区的350支球队、3200名青少年运动员参赛。 本届赛事首次在体育场内铺设10000平方米专业运动木地板，采用符合国际篮联标准的悬浮式结构，确 保运动员安全与赛事质量。小球员将在7天的时间内进行9个组别的激烈角逐，几百名青少年将在同一空 间同时响哨开赛。 裁判团队由国家一级及以上裁判员组成，采用"小组赛+交叉排位赛"赛制，实现赛事公平性与锻炼价值 的双重提升。值得关注的是，赛事新增1V1单挑赛和U12女子组，并且首次引入全阶段信号制作直播， 全方位呈现小球员们的拼搏风采。 据悉，NYBO是国内覆盖最广、参与人数最多的青少年篮球赛事，从2017年29个赛区的区域性尝试，到 如今辐射全国的赛事矩阵，其发展历程折射出中国青少年体育事业的蓬勃生机，而这一切成就离不开社 会各界合作伙伴的鼎力支持。 本届NYBO全国总决赛得到国家体育总局青少年体育司、中国篮球协会、鄂 ...

Core Viewpoint - The NYBO Youth Basketball Open Championship, held in Ordos, Inner Mongolia, represents a significant development in Chinese youth basketball, providing a professional platform for young athletes and enhancing the overall quality of youth sports in China [1][4][5]. Event Overview - The 2024-2025 season NYBO Youth Basketball Open Championship features 350 teams and 3,200 young athletes from 32 provinces and special administrative regions across China [1][2]. - The event marks the evolution of the "small basketball" concept introduced by Yao Ming, aiming to foster interest in basketball among children [4][8]. Infrastructure and Facilities - The championship is hosted in a large sports venue with a 10,000 square meter professional wooden floor, adhering to international standards to ensure athlete safety and event quality [5][6]. - The event has upgraded its facilities to match professional league standards, providing a conducive environment for youth competitions [7]. Competition Format and Quality - The tournament employs a "group stage + crossover ranking" format, enhancing fairness and competitive value, with a team of national-level referees overseeing the matches [6][8]. - New features include a 1v1 challenge and a U12 girls' group, along with live broadcasting to showcase the young players' performances [6][8]. Educational and Cultural Aspects - The NYBO aims to provide more than just competition, focusing on the holistic development of young athletes through education and cultural experiences [9][11]. - The opening ceremony integrated patriotic education and cultural elements, showcasing the fusion of ethnic traditions and modern sports [9][12]. Community and Support - The event has garnered support from various sectors, establishing a multi-faceted support system involving government guidance, social collaboration, and corporate sponsorship [11][12]. - The initiative aims to implement policies that promote the integration of sports and education, expanding the youth basketball population in China [12].