Core Insights - The article discusses the transformation of supply chain management in the consumer sector through digitalization and traceability systems [2][3][5]. Group 1: Supply Chain Innovations - The "one product, one code" traceability system allows companies to track sales data from raw materials to end consumers, enhancing transparency in the green supply chain [2]. - McDonald's has introduced a "one box, one code" initiative, enabling individual tracking of each box of goods, which improves regulatory efficiency and allows for performance comparisons across factories [3]. - Starbucks is collaborating with Envision Group to implement a digital supply chain management platform that will cover 100% of its direct and significant indirect suppliers, aiming to quantify and reduce carbon footprints [5]. Group 2: Digital Transformation Efforts - Yum China is launching a new supply chain model in Jinan, integrating short-shelf-life food production and smart logistics to enhance operational efficiency [6]. - The digitalization efforts across these companies are aimed at improving collaboration and efficiency within the supply chain, with a focus on sustainability and responsiveness to consumer demand [4][6]. - Companies are committed to ongoing investments in digital infrastructure, including AI and automation, to further enhance operational efficiency [6].