Core Viewpoint - The strategic cooperation between Tianye Cold Chain Company and Jinluo Meat Products Group aims to establish a benchmark in the meat product supply chain, focusing on cold chain logistics and supply chain innovation [2][3][6]. Group 1: Strategic Cooperation Details - The partnership was formalized at a signing ceremony attended by nearly 200 distributors, highlighting its significance in the industry [4]. - The collaboration will focus on key areas such as cold chain warehousing logistics, innovative supply chain services, and digital upgrades [6][7]. - The dual-driven model of "cold chain + channel" will facilitate the transformation of cold chain logistics services from traditional warehousing and transportation to higher value-added supply chain services [8]. Group 2: Operational Enhancements - The cooperation aims to optimize the entire supply chain, focusing on cost reduction and efficiency at the production end, direct distribution at the circulation end, and quality assurance at the consumer end [10]. - Tianye Cold Chain will leverage its extensive network and full cold chain service system to create a front warehouse model for frozen meat products, enhancing Jinluo's sales network in South China [11][12]. - The partnership will also provide inventory turnover support for small and medium-sized distributors, alleviating their financial pressures through collective procurement services [13][14]. Group 3: Digital Transformation - Both companies will work together to promote a digital platform that redefines the existing meat distribution network, encouraging distributors to utilize online ordering systems [15][16]. - The integration of various management systems (order, transportation, warehousing, and settlement) will provide comprehensive cold chain services across Guangdong, enhancing operational efficiency [19][24]. - It is anticipated that delivery efficiency will improve by 20% as a result of these digital enhancements [26]. Group 4: Market Expansion and Safety - The partnership will explore diverse business areas in Guangdong, including food processing, online platforms, chain restaurants, and new media broadcasting [27]. - The cold storage capabilities of Tianye Cold Chain will complement Jinluo's diverse range of meat products, strengthening food quality control, logistics, and market sales [28][29]. - The collaboration aims to ensure food safety and emergency supply capabilities, providing consumers with safe, high-quality, and reliable meat products [30][31].