盐津铺子专注休闲零食行业，聚焦辣卤零食、烘焙薯类、深海零食、蛋类零食、果干坚果以及蒟蒻果冻 布丁等六大品类。报告期内，辣卤零食实现营收13.2亿元，同比增长47.05%；烘焙薯类实现营收4.59亿 元，同比下降18.42%；果干果冻实现营收4.28亿元，同比增长9.01%；深海零食实现营收3.63亿元，同 比增长11.93%；蛋类零食实现营收3.09亿元，同比增长29.57%。 北京商报讯（记者 郭秀娟 实习记者 王悦彤） 8月20日，盐津铺子公布2025年半年报，报告期内，公司 实现营业收入29.4亿元，同比增长19.6%；归母净利润为3.73亿元，同比增长16.7%。 盐津铺子在半年报中提及，在业务拓展方面，公司经历了由区域市场向全国市场的扩展，特别是在休闲 （咸味）零食和休闲烘焙点心领域，形成了两条增长曲线。公司还启动了供应链转型升级，推动智能制 造和数字化改革，以提升产品力和市场竞争力。此外，公司在2025年上半年持续加强了对核心品类的研 发创新，特别是在魔芋等产品在东南亚市场表现出色，显示出全球化战略布局的初步成效。 ...

Core Insights - The article emphasizes the necessity for companies to adopt reliable and forward-looking sales forecasting methods to enhance operational efficiency and sales performance in a rapidly changing market environment [2][3]. Group 1: Sales Forecasting Methods - Sales forecasting is based on historical sales data, market trends, industry dynamics, and various internal and external factors, utilizing scientific methods and models to predict future sales [2][3]. - The sales forecasting process faces challenges such as data quality issues, changes in macroeconomic conditions, and the inadequacy of existing models to adapt to specific industry characteristics [4]. Group 2: Key Steps in Sales Forecasting - Data preparation and cleaning are foundational steps in the forecasting process, involving the correction or exclusion of anomalies and aligning data according to business logic [7]. - Statistical forecasting generation involves testing and adapting statistical models using cleaned data, optimizing parameters through machine learning algorithms, and continuously iterating to improve accuracy [8]. - Hypothesis testing is crucial, requiring alignment of initial assumptions with actual business dynamics and forming a closed loop of "forecast-validate-iterate" [9]. Group 3: Applications of Sales Forecasting - Demand forecasting for regular products utilizes various factors such as historical sales data and consumer behavior to predict future demand, helping companies optimize inventory and improve customer satisfaction [10]. - New product forecasting focuses on predicting sales for products that have not yet been launched, using market research and data analysis to identify potential demand and inform supply chain decisions [11]. - Promotion forecasting assesses the impact of promotional activities on sales, enabling companies to optimize promotional resources and enhance market competitiveness [12]. Group 4: Case Studies and Practical Applications - A case study of an energy company illustrates the effectiveness of a multi-faceted forecasting model that integrates over 100 indicators, achieving a monthly profit deviation rate within 5% and a 20% year-on-year increase in gross profit for a specific product [10]. - Another example highlights how a consulting team utilized over 20 influencing factors to build a predictive model, ultimately providing robust guidance for sales planning over the next 12 months [14]. Group 5: Conclusion - Effective sales forecasting is essential for companies to build agile supply chains, reduce costs, and respond to environmental changes, necessitating standardized management processes and adaptable forecasting models [14].