Core Insights - ZhongAn Insurance officially launched the "Hundred Cities Running Plan" on September 2, aiming to provide users with multi-dimensional sports benefits through partnerships with various stakeholders in the sports industry [1][2] - The integration of "sports, medicine, and insurance" is becoming a necessary trend under the Healthy China strategy, as traditional insurance products struggle to meet the diverse and experiential needs of the sports population [1] Group 1: Market Trends - The "National Fitness" strategy has shifted fitness from a minority activity to a daily routine for the majority, with over 514 million people expected to participate in regular sports by 2024 [1] - The slogan for the 2025 "National Fitness Day" has evolved from "advocating fitness" to "scientific fitness," indicating a move towards a more refined and systematic approach to long-term health [1] Group 2: Company Initiatives - ZhongAn Insurance has over ten years of experience in the sports sector, having developed a comprehensive insurance matrix covering "prevention, protection, and compensation" [2] - The "Hundred Cities Running Plan" will initially cover over 150 running events across more than 100 cities in China, including prestigious international and domestic races, providing participants with various benefits [2] - Users participating in the plan can access perks such as direct entry to certified events, interactive gameplay, equipment exchanges, personalized event management, comprehensive health coverage, and influencer support [2] Group 3: Future Outlook - ZhongAn Insurance aims to continue innovating in the sports sector by focusing on the long-term health journey of users and creating lasting value for those pursuing a healthy lifestyle [2]

Group 1 - The core initiative "Hundred Cities Running Plan" launched by ZhongAn Insurance aims to create a one-stop sports service platform for runners, marking the transition from the 1.0 era of product supply to the 2.0 era of cross-ecological collaboration [3][4] - The plan will cover over 100 cities and 150 various road running events, including international and nationally recognized competitions, providing participants with six major benefits such as direct entry to certified events and comprehensive health protection [4][6] - ZhongAn Insurance has over ten years of experience in the sports sector, having supported more than 80 marathon events and over 1 million runners and staff, with a total insured amount nearing 10 trillion [3][4] Group 2 - The partnership with renowned marathon athlete Li Meizhen as the brand ambassador aims to promote the concept of scientific exercise and enhance the visibility of the "Hundred Cities Running Plan" [7][9] - A joint survey on "2025 National Sports Safety and Risk Awareness" has been initiated to gather public data on sports safety awareness and behaviors, which will inform the development of targeted insurance products and services [9] - The "Health China" initiative is driving the integration of sports, medicine, and insurance, creating new opportunities for the industry as the demand for personalized and experiential insurance products grows [10]

Core Insights - ZhongAn Online Property Insurance Co., Ltd. has launched the "Hundred Cities Running Plan" to promote scientific and sustainable health through sports [1][3] - The plan marks the transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration in ZhongAn's sports ecosystem [3][4] Group 1: Program Overview - The "Hundred Cities Running Plan" is a one-stop sports service platform designed specifically for runners, covering over 100 cities and 150 various running events in its first phase [4][6] - Participants in the plan can enjoy six major benefits, including direct access to certified events, interactive gameplay, equipment exchange, personalized event management, comprehensive health coverage, and influencer support [4][6] Group 2: Strategic Partnerships and Endorsements - ZhongAn has partnered with renowned event IPs, event operation organizations, sports equipment brands, medical institutions, and insurance intermediaries to enhance user experience [3][4] - Chinese marathon athlete Li Meizhen has been signed as the brand ambassador to promote the scientific exercise concept and support the "Hundred Cities Running Plan" [7] Group 3: Industry Context and Trends - The "Healthy China" initiative is driving the integration of sports, medicine, and insurance, with a growing number of people participating in sports, exceeding 514 million by 2024 [8] - The shift from "advocating fitness" to "scientific fitness" reflects a more refined and systematic approach to long-term health [8] Group 4: Innovation and Future Directions - ZhongAn has a history of innovation in sports insurance, evolving from the "Step-by-Step Insurance" product launched in 2015 to providing insurance coverage for marathon events [9] - The company aims to deepen its connection with the sports community and create more precise, warm, and practical sports product matrices [9]

Group 1 - The core initiative "Hundred Cities Running Plan" launched by ZhongAn Insurance aims to create a one-stop sports service platform for runners, covering over 150 running events in more than 100 cities across China [1] - The plan signifies a transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration, enhancing the sports ecosystem [1] - ZhongAn Insurance's General Manager Jiang Xing emphasized the integration of financial innovation into various fitness scenarios, aiming to provide customized protection and comprehensive services for the sports community [1] Group 2 - Fudan University’s Vice Dean Xu Xian highlighted that insurance is a key driver for the development of the sports economy and is essential for long-term health management [2] - The integration of "sports, medicine, and insurance" is becoming an inevitable trend under the Healthy China strategy, presenting new opportunities for the industry [2] - Liu Haijiao, General Manager of ZhongAn's Open Platform Division, stated that understanding user needs is crucial for providing valuable products and services, focusing on long-term health journey protection [2]