21世纪经济报道记者雷椰 李德尚玉 北京报道 凡是挑战，必蕴机遇。 "问题的关键在于我们的认知视角。若我们将可持续信息披露视为被动的'合规成本'，它便只是负担； 但若我们将其视为企业'强身健体'、融入全球体系的'通用语言'，它就能成为驱动内生增长、赢得国际 信任的强大引擎。"中国上市公司协会（以下简称"中上协"）会长宋志平在2025年联合国全球契约组织 年会暨机构成立25周年纪念活动上表示。 宋志平进一步表示，2025年是中国式现代化征程上承前启后的关键一年，在"加快经济社会发展全面绿 色转型，建设美丽中国"总体要求的引领下，上市公司群体通过践行科技创新、实现绿色转型、促进共 同富裕，愈发深刻地认识到可持续发展不仅是回应外部监管的要求，更是构筑企业长期韧性、培育核心 竞争力的内在战略支点。中国上市公司要化被动为主动：将信息披露从"合规负担"升维为"全球治理通 行证"。 今天，站在一个新的起点上，宋志平认为，将可持续信息披露的挑战转化为战略机遇，需要企业家的远 见与担当，需要监管机构的智慧与引领，需要投资人的耐心与支持。 宋志平进一步表示，中国上市公司协会作为全国性的上市公司自律组织，积极发挥"桥梁、平台、阵地 ...

Core Insights - The article highlights the success of a street vendor known as "Chicken Chop Brother" in Jingdezhen, who has gained popularity through a unique and sincere selling style, contrasting with typical marketing tactics [1][2] Group 1: Business Model and Strategy - "Chicken Chop Brother" has maintained his stall for nine years without raising prices or employing gimmicky marketing strategies, focusing instead on building trust with customers through consistent quality and service [2] - His approach includes selling a limited number of chicken chops per customer, which has evolved from five to two, addressing customer complaints about waste and long wait times [1] - The vendor's genuine interactions and community-oriented mindset resonate with customers, making them feel valued and appreciated [1][2] Group 2: Marketing and Customer Engagement - The vendor does not engage in traditional marketing practices such as analyzing user demographics or calculating conversion rates; instead, customer-generated content serves as his primary promotion [2] - The popularity of "Chicken Chop Brother" reflects a collective consumer desire for authenticity and reliability in a market often filled with insincerity [2] - The article suggests that the essence of successful marketing lies in sincerity and genuine service rather than complex strategies [2][3] Group 3: Cultural Impact - "Chicken Chop Brother" has become a cultural symbol in Jingdezhen, representing the warmth of small businesses and genuine human interactions in the urban environment [2] - The phenomenon of long queues for his chicken chops indicates a shift in consumer behavior, where people are willing to wait for a product that embodies trust and authenticity [3] - The article emphasizes that the true essence of business is treating customers as individuals and fostering a sense of community [3]