新华财经北京1月14日电（记者董道勇）当前，诚信正逐步被资本市场量化、定价，北京国家会计学院 教授、致公党中央经济委员会委员胡明霞接受记者采访时表示，对上市公司而言，将诚信从"合规成 本"转化为"战略资产"，是价值创造的关键一跃。近年来，我国持续推动修复诚信生态，旨在重建商业 对真实的敬畏、职业判断对准则的遵从、市场对诚信的公允定价。 信任资本：超越合规的战略资产 胡明霞表示，对上市公司而言，将诚信从"合规成本"转化为"战略资产"，是价值创造的关键一跃。视诚 信为成本者，行为是防御性、最小化的，目标仅为"不出事"；而视诚信为资产者，其行为是进取性的 ——主动审慎披露，保持与市场坦诚沟通，其深知透明与可信赖能带来真实溢价。 "这体现为更稳定的投资者基础、更强的危机韧性、更低的融资成本及更牢固的伙伴关系。"胡明霞举例 说，在深交所"质量回报双提升"行动中表现优异的企业，共性正是通过清晰、一致、可信的沟通赢得长 期信任。 胡明霞认为，构建企业"信任"资产，需从"关键少数"入手，将诚信纳入高管聘任与考核核心维度；建立 诚信导向的长期激励机制，与经审计验证的长期业绩及ESG表现挂钩；在晋升与评优中实施"诚信一票 否决" ...

Group 1 - The core viewpoint emphasizes that sustainable information disclosure should be viewed as a strategic opportunity rather than a compliance burden, driving internal growth and international trust for companies [1][2] - The year 2025 is highlighted as a pivotal moment for China's modernization journey, where companies are encouraged to embrace sustainable practices as a means to enhance long-term resilience and core competitiveness [1][2] - A total of 2,481 A-share listed companies have disclosed their 2024 sustainable development reports, with a disclosure rate exceeding 46%, indicating a significant shift towards governance and management process optimization [2][3] Group 2 - The R&D investment of Chinese listed companies has exceeded 1 trillion yuan for three consecutive years, with a strategic emerging industry R&D intensity of 5.21%, signaling growing recognition from global capital [3] - The MSCI ESG ratings of one-third of companies in the Shanghai and Shenzhen stock exchanges have improved, with the proportion of companies rated AAA or AA rising from 0 to 7.2% over five years, demonstrating enhanced international trust [3] - The company association aims to optimize the investment ecosystem by promoting ESG investment concepts and attracting more international long-term capital to support sustainable development [4]

Core Insights - The article highlights the success of a street vendor known as "Chicken Chop Brother" in Jingdezhen, who has gained popularity through a unique and sincere selling style, contrasting with typical marketing tactics [1][2] Group 1: Business Model and Strategy - "Chicken Chop Brother" has maintained his stall for nine years without raising prices or employing gimmicky marketing strategies, focusing instead on building trust with customers through consistent quality and service [2] - His approach includes selling a limited number of chicken chops per customer, which has evolved from five to two, addressing customer complaints about waste and long wait times [1] - The vendor's genuine interactions and community-oriented mindset resonate with customers, making them feel valued and appreciated [1][2] Group 2: Marketing and Customer Engagement - The vendor does not engage in traditional marketing practices such as analyzing user demographics or calculating conversion rates; instead, customer-generated content serves as his primary promotion [2] - The popularity of "Chicken Chop Brother" reflects a collective consumer desire for authenticity and reliability in a market often filled with insincerity [2] - The article suggests that the essence of successful marketing lies in sincerity and genuine service rather than complex strategies [2][3] Group 3: Cultural Impact - "Chicken Chop Brother" has become a cultural symbol in Jingdezhen, representing the warmth of small businesses and genuine human interactions in the urban environment [2] - The phenomenon of long queues for his chicken chops indicates a shift in consumer behavior, where people are willing to wait for a product that embodies trust and authenticity [3] - The article emphasizes that the true essence of business is treating customers as individuals and fostering a sense of community [3]