把"真"字写在脸上，才有门票 景德镇校门口，鸡排哥把刚出油锅的鸡排往纸袋里一甩——袋子不封口，热油顺着边缘往下滴，6块钱，买不了吃亏，也买不了上当。抖音直播间三太子 蟹黄干脆面爆火2年多，单链接3亿包销量，9.9元30袋的超高性价比，包装袋上还赫然印着一行红字：三太子蟹黄干脆面里真有蟹黄，海鲜过敏者请勿食 用。一个用敞口证明分量，一个真材实料，同样把"缺斤少两"的焦虑撕了个口子，让围观群众瞬间心安：这年头，肯把"真"字写在脸上的，难得。 "不接散户"与"过敏也认"——看似反骨，实则算盘精得吓人 鸡排哥每天4:30后不接散户，理由简单粗暴：学生才是主力，别让加班族插队。三太子更绝，面对"吃了过敏"的投诉，不删帖、不甩锅，直接道歉发公 告：真含蟹黄，海鲜过敏者食用真过敏。一个用时间筛选客群，一个用代价证明品质，表面看都是"反骨"，骨子里都是成本计算：省下解释的功夫，换来 信任的复利。流量时代，最稀缺的不是创意，而是敢于立规矩的人。 价格越低，情绪越贵 网友给鸡排哥算过账：60元的情绪价值+600元的服务体验，6块只是门票。蟹皇面的抖音评论区里，高频留言是："9.9元吃出99元大闸蟹的满足感。"便宜 只是钩子，背后 ...

近日，江西景德镇五中附近的一位鸡排摊主，凭借极具个性的售卖方式火爆全网。据报道，这位被网友 亲切称作"鸡排哥"的摊主，已坚持卖炸鸡排9年，其风趣幽默的"脱口秀式"销售风格，不仅赢得了本地 市民的喜爱，更吸引大批游客专程前来"打卡"。 当网红店还在玩"限量三小时""打卡发圈免单"的饥饿营销时，"鸡排哥"的"反套路"显得格格不入。最初 每人卖5份，顾客抱怨"吃不完"，他减到3份；仍有食客排两小时空手而归，再砍到2份，还做了带城市 标语的排队卡。 "让大家不用白跑，比啥营销都强。"他的话朴素得像街坊聊天，却精准戳中当代人痛点：我们反感的不 是排队，是"排了也白排"的算计；抵触的不是限量，是"为限量而限量"的虚伪。 更难得的是，他的真诚从不"挑场合"。收摊剩一块鸡排，没想着留给自己或明天卖，随手递给陌生 人；"鸡排嫂"天热发矿泉水，单纯想让顾客解渴。当商业褪去包装，露出"把顾客当邻居"的本真，反而 让人挪不开步。 "鸡排哥"的爆红，本质是"真诚者的胜利"。这些年，营销翻车太多了：奶茶店雇人排队被扒，餐厅 标"妈妈的味道"却卫生不达标，网红品牌涨完价就割韭菜……"真诚"反倒成了稀缺品。 社会学有个"信任资本"——看不见 ...

Core Viewpoint - Gree Electric's marketing strategy, led by marketing director Zhu Lei, emphasizes authenticity and trust through a 48-hour live challenge in extreme conditions, showcasing the product's reliability without traditional advertising methods [1][4][9] Group 1: Marketing Strategy - The live challenge was conducted in the extreme heat of Turpan's Flaming Mountains, where Zhu Lei personally demonstrated the air conditioner's effectiveness without relying on celebrity endorsements or scripted performances [1][3] - This approach shifts the focus from merely showcasing product effectiveness to demonstrating real-life consequences, thereby enhancing consumer trust [3][4] Group 2: Trust Mechanism - In an era of content saturation, brands must create trust mechanisms rather than just content, with Zhu Lei's personal involvement serving as a powerful endorsement of Gree's product quality [4][6] - The live stream's transparency and lack of filters contributed to a more genuine connection with consumers, reinforcing the brand's credibility [6][7] Group 3: Brand Persona - The event not only highlighted the air conditioner's performance but also established Zhu Lei as a charismatic corporate persona, aligning the brand's identity with a relatable human figure [6][7] - This trend towards humanizing brands through executive visibility is seen as a future focal point in brand communication [6][7] Group 4: Value Proposition - The challenge is described as a "life-risking marketing" effort, but its true purpose is to return marketing to its core values of authenticity and trust [9] - Gree's strategy illustrates that genuine experiences can effectively convey brand values, moving away from superficial marketing tactics [9]

Group 1 - The core idea emphasizes the importance of mindset and sincerity when engaging with wealthy individuals, suggesting that technical skills are secondary [1][2][3] - Wealthy individuals possess superior social experience and information channels, making them quick to seek evidence when in doubt [2][3][4] - Deceitful tactics may work on ordinary people but are ineffective with the wealthy, who value honesty and integrity [3][4][6] Group 2 - Wealthy individuals are accustomed to seeing various solutions and prefer customized offerings over standard products [13][14][15] - Their consumption psychology is driven by exclusivity, seeking unique and limited items to enhance their status [17][18][20] - Providing tailored services that cater to their specific needs can create high value and differentiation in the market [21][22][24] Group 3 - Recommendations from wealthy individuals carry significant weight, and maintaining a strong network is crucial [24][25][26] - Wealthy consumers are less price-sensitive and prioritize experience and reputation over cost [26][27][28] - Ensuring that products meet high standards is essential for gaining referrals and maintaining credibility within affluent circles [29][30]