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长寿时代:高品质医疗与康复护理“双轨需求”如何满足?
Sou Hu Cai Jing· 2025-04-29 01:09
Group 1 - The health insurance industry is undergoing significant transformation driven by factors such as policy direction, market demand, product innovation, and service upgrades, with a shift from traditional disease insurance to products focusing on medical expense coverage [1][2][3] - The launch of "Health Appointment Light Version" by Taikang Life offers a 10-year guaranteed renewal, better rate leverage, coverage for special medical needs, and compensation for outpatient drugs and devices, providing consumers with a high-cost performance health insurance option [1][3][4] - The demand for high-quality medical services is increasing, particularly among high-net-worth individuals seeking premium medical care and overseas treatments, while middle-income groups focus on cost-effectiveness, leading to a stratified and cyclical demand in the health insurance market [2][3][6] Group 2 - The aging population in China is projected to reach 310 million by the end of 2024, with 22% of the population aged 60 and above, resulting in a significant shift in health demand towards high-end medical and rehabilitation care [6][7] - There is a notable imbalance in the supply and demand for high-end medical services, particularly in certain regions, while the demand for chronic disease rehabilitation is rapidly increasing, highlighting the urgent need for improved rehabilitation care services [6][7] - Taikang Life's "Light Version" integrates health management and services, offering comprehensive health management services including health consultations and medical services, while also breaking the limitation of rehabilitation institutions not being able to claim insurance [7][8][9] Group 3 - The global market for overseas medical services exceeds $300 billion and is growing at over 10% annually, with some Chinese patients opting for overseas treatment due to insufficient domestic high-end medical supply [3][4] - The health insurance sector is encouraged to evolve from merely being a compensation tool to providing comprehensive health management services, enhancing customer experience and promoting preventive care [8][9] - The integration of health insurance with health management is seen as crucial for optimizing health insurance payouts and improving overall health outcomes for clients, shifting the focus from disease treatment to health maintenance [9]