徐福记彻底变外资，创始人套现百亿，中国人记忆中的年味还能守住吗？ 昨天刷到消息，雀巢花大价钱买下了徐福记最后那40%的股份。一搜才发现，原来徐福记早就是外资的 菜了。从东莞街头的小作坊到如今被瑞士企业全盘接手，这家红透半边天的糖果品牌背后，藏着多少人 意料之外的故事？ 说起徐福记，80、90后脑子里肯定冒出来红彤彤的礼盒。小时候走亲戚，父母总拎着徐福记的糖，包装 精致又大气。谁能想到这竟是台湾四兄弟推着板车起家的？上个世纪80年代，他们在台北街头卖糖果， 靠量多料实惠攒下第一桶金。后来看大陆市场潜力大，就搬家到东莞开厂做代工。不过代工赚头小，他 们发现了新商机。 有人算过徐氏兄弟赚了百亿，说他们知进退。但也有人说，像中华牙膏、大宝这些牌子卖了之后，不还 是得买人家产品。现在年轻人爱吃三只松鼠、良品铺子，徐福记还能不能打？其实这些年出过质量问 题，沙琪玛里吃出铁丝啥的新闻也看过。雀巢接手后能管好吗？ 有趣的是白象方便面，同样顶住压力不卖给日本企业。创始人说就算少赚钱也得保护残疾员工岗位。徐 福记这条路选得好不好？网上吵翻天，但对普通人来说真没那么复杂。过年时候拿起红包装的糖，关键 是甜度别超标，吃着放心就行。至 ...

Core Viewpoint - The rapid expansion of lemon tea brands across China is driven by changing consumer preferences, effective marketing strategies, and the health trend favoring lemon tea over traditional sugary drinks [1][2][6]. Market Expansion - The number of lemon tea stores has surged, with brands like Linli and Ningji surpassing 1800 and 1700 locations respectively by May 2024, and even signing contracts for 15 overseas stores [1]. - In 2021, the number of dedicated lemon tea stores increased from over 3000 in 2020 to more than 6000, with a 400% year-on-year sales growth [1][2]. Cultural Influence - Lemon tea's popularity is rooted in its historical context, influenced by British afternoon tea culture in Hong Kong during the 1950s, and its suitability as a refreshing drink in Guangdong's humid climate [2][3]. Brand Strategies - Vitasoy played a significant role in popularizing lemon tea by launching ready-to-drink lemon tea in 1979 and increasing marketing efforts in mainland China starting in 2016 [3][4]. - The brand's sales reached approximately 3 billion yuan in 2020, accounting for about 75% of its mainland revenue [3]. Health Trends - The rise of health-conscious consumers has favored lemon tea, with nearly two-thirds of consumers perceiving it as healthier than milk tea [6]. - The demand for acidic flavors to balance oily diets is expected to further boost lemon tea's market share [6]. Supply Chain Dynamics - The price of lemons has increased from around 10 yuan per kilogram to over 14 yuan due to reduced production in major growing areas like Anju County [1][7]. - Brands like Linli and Ningji use different lemon varieties to optimize flavor and product diversity, with Linli owning its lemon orchards to mitigate supply chain risks [8]. Competitive Landscape - The lemon tea market has a low entry barrier, leading to intense competition among brands, necessitating differentiation through marketing and store design [9]. - Seasonal sales fluctuations pose challenges, with winter sales often dropping to half of summer sales, highlighting the need for brands to expand into northern markets [12]. Consumer Engagement - Innovative marketing strategies, such as unique store designs and engaging promotions, have become essential for attracting consumers in a crowded market [9].