徐福记彻底变外资，创始人套现百亿，中国人记忆中的年味还能守住吗？ 昨天刷到消息，雀巢花大价钱买下了徐福记最后那40%的股份。一搜才发现，原来徐福记早就是外资的 菜了。从东莞街头的小作坊到如今被瑞士企业全盘接手，这家红透半边天的糖果品牌背后，藏着多少人 意料之外的故事？ 说起徐福记，80、90后脑子里肯定冒出来红彤彤的礼盒。小时候走亲戚，父母总拎着徐福记的糖，包装 精致又大气。谁能想到这竟是台湾四兄弟推着板车起家的？上个世纪80年代，他们在台北街头卖糖果， 靠量多料实惠攒下第一桶金。后来看大陆市场潜力大，就搬家到东莞开厂做代工。不过代工赚头小，他 们发现了新商机。 有人算过徐氏兄弟赚了百亿，说他们知进退。但也有人说，像中华牙膏、大宝这些牌子卖了之后，不还 是得买人家产品。现在年轻人爱吃三只松鼠、良品铺子，徐福记还能不能打？其实这些年出过质量问 题，沙琪玛里吃出铁丝啥的新闻也看过。雀巢接手后能管好吗？ 有趣的是白象方便面，同样顶住压力不卖给日本企业。创始人说就算少赚钱也得保护残疾员工岗位。徐 福记这条路选得好不好？网上吵翻天，但对普通人来说真没那么复杂。过年时候拿起红包装的糖，关键 是甜度别超标，吃着放心就行。至 ...

Core Viewpoint - The trend of A-share companies listing in Hong Kong is increasing, with 11 companies having done so this year, and over 50 more in the pipeline. The primary motivation for this move is to pursue global strategic expansion, as exemplified by the clothing brand HLA [1]. Group 1: Market Expansion - HLA has opened 50 stores in Malaysia since its first store in 2017, with a total of 78 stores across Southeast Asia as of January this year [2]. - Semir, another clothing brand, has also accelerated its overseas strategy, with 70 stores by the end of 2023 and plans to exceed 100 stores in 2024 [2][3]. - Major Chinese brands, including Anta and Li Ning, are also focusing on Southeast Asia for their international expansion, with Anta planning to establish 1,000 stores in the region over the next three years [5]. Group 2: Challenges in Overseas Markets - Despite the growth in overseas revenue for brands like HLA, the contribution to total revenue remains low, with HLA's overseas revenue accounting for only 1.76% in 2024 [7][8]. - Many traditional Chinese clothing brands struggle to achieve significant overseas market penetration, with most having less than 2% of their revenue coming from international sales [8][9]. - The slow urbanization process in Southeast Asia limits the effectiveness of the business models that have worked in China, as brands primarily target major cities, leaving smaller cities underserved [12][13]. Group 3: E-commerce and Retail Dynamics - The rise of e-commerce in Southeast Asia poses a challenge for traditional retail, as online platforms like Shopee and TikTok Shop gain traction [15][16]. - HLA has seen an increase in online sales, but overall revenue has declined, indicating difficulties in adapting to the online market [16]. - The reliance on physical stores in major cities may not be sustainable if e-commerce continues to grow, potentially impacting the profitability of brands that do not adapt [17].

Core Viewpoint - The trend of A-share companies listing in Hong Kong is increasing, with 11 companies having done so this year, including Haier Home, which plans to list in Hong Kong as part of its global strategy [1] Group 1: Company Expansion - Haier Home has opened 50 stores in Malaysia since its first store in 2017, with a total of 78 stores in Southeast Asia as of January this year [2] - Semir, another Chinese brand, has also accelerated its overseas expansion, with 70 stores by the end of 2023 and plans to exceed 100 stores in 2024 [2] - Other brands like UR, E-PRANCE, and Anta are also expanding aggressively in Southeast Asia, with Anta planning to open 1,000 stores in the region over the next three years [3] Group 2: Market Challenges - Despite the growth in store numbers, the overseas revenue for many Chinese apparel brands remains low, with Haier Home's overseas revenue accounting for only 1.76% of total revenue by 2024 [6] - Semir's overseas revenue is projected to be less than 1% of its total revenue in 2024, indicating a common struggle among Chinese brands to penetrate the Southeast Asian market [6][7] - The traditional business model that worked in China may not be effective in Southeast Asia, where brands are primarily targeting large cities, leaving smaller cities underserved [8] Group 3: E-commerce Impact - The rise of e-commerce in Southeast Asia, exemplified by platforms like Shopee, poses a challenge to traditional retail models, as many consumers are shifting towards online shopping [10][11] - Haier Home has seen an increase in online sales, but overall revenue has decreased, highlighting the difficulties in transitioning to an online model [11][12] - The potential for e-commerce growth in Southeast Asia could undermine the current strategy of Chinese brands that focus heavily on physical stores [12]

Core Insights - The recent departure of Cai Jingxian, known as "Duolong," from Alibaba has sparked significant interest in the tech community, evoking nostalgia for the early days of Taobao [1][5] - Cai's journey from a fresh graduate to a key figure in Alibaba's success story highlights the transformative impact of his contributions to the Chinese e-commerce landscape [3][4] Group 1: Background and Contributions - Cai Jingxian graduated with a master's degree in biology from Hangzhou University in 2000 and joined Alibaba at its nascent stage, recognizing its potential [3] - In 2003, during the SARS outbreak, Cai played a crucial role in launching Taobao, successfully building the website from scratch within a month, despite numerous challenges [3][4] - From 2003 to 2007, Cai was solely responsible for the development and maintenance of Taobao's search engine, showcasing his exceptional technical skills [4] Group 2: Achievements and Recognition - Cai developed the Taobao File System (TFS), addressing a global challenge in storing massive amounts of small files, which laid the groundwork for Alibaba Cloud [4] - His contributions led to his selection as a partner in Alibaba Group in 2014, a recognition reserved for the company's elite decision-makers [4] - By 2017, Cai's net worth reached 2.6 billion yuan, marking his transformation from a regular programmer to a billionaire [4] Group 3: Departure and Legacy - Cai's decision to leave Alibaba may be linked to recent organizational changes within the company, where the emphasis on management efficiency has led to a reduction in the partner team [5] - His 25-year tenure at Alibaba has become a legendary part of China's internet development history, with his code serving as a foundational element for Taobao's growth [5] - Cai's dedication to technology and coding has made him a role model for many programmers, and there is speculation that he may continue to code in the future [5]

Core Insights - The article discusses the departure of Cai Jingxian, a key figure in Alibaba's history, who played a significant role in the development of Taobao and has now chosen to "retire from the world" [1][4] - Cai's journey from a fresh graduate to a billionaire and a partner at Alibaba highlights the transformative impact of his contributions to the company and the e-commerce industry in China [4] Group 1: Background and Contributions - Cai Jingxian joined Alibaba in 2000, witnessing the company's early struggles and contributing to its rise in the e-commerce sector [1] - During the SARS outbreak in 2003, he was part of the team that developed Taobao within a month, overcoming significant challenges and limitations [2][3] - His technical expertise led to the development of the Taobao File System (TFS), which addressed global challenges in storing massive amounts of small files, laying the groundwork for Alibaba Cloud [3] Group 2: Recognition and Legacy - In 2014, Cai was recognized for his contributions by becoming a partner at Alibaba, marking a significant achievement for a technical professional [4] - By 2017, he had amassed a fortune of 2.6 billion yuan, showcasing his remarkable transformation from a programmer to a billionaire [4] - His departure raises questions about the organizational changes at Alibaba, particularly regarding the role of technical experts in a management-focused environment [4]

Group 1 - The rise of e-commerce has significantly impacted physical retail stores, leading to a decline in foot traffic and sales for many traditional retailers [1][3][5] - By 2024, nearly 70% of seniors aged 60 and above are expected to shop online, indicating a critical turning point for brick-and-mortar stores [1][3] - Despite the challenges faced by traditional retailers, some companies like Fat Donglai and Sam's Club continue to thrive, showcasing different business strategies [3][21] Group 2 - Fat Donglai's success is attributed to its exceptional customer service and a strong focus on creating a welcoming shopping environment, which contrasts with the struggles of many traditional stores [13][15][17] - Sam's Club has maintained its popularity by implementing a membership model and offering large packaging at competitive prices, attracting a loyal customer base [21][23] - The need for physical stores to innovate and adapt to changing consumer preferences is emphasized, with examples like Xixifu Bookstore transforming into cultural spaces rather than just retail outlets [25][28][30] Group 3 - The article suggests that physical stores must enhance their service quality and customer experience to compete effectively with e-commerce [30][32] - Yonghui Supermarket's implementation of an "employee partnership system" has revitalized its business, demonstrating the importance of aligning employee interests with company performance [32][33]