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小金维他®品牌战略发布会举行 开启百年药企儿童营养新篇章
发布会现场,中国营养保健食品协会秘书长张中朋深入剖析了中国儿童营养市场从"国际通用"到"中国 定制";从"通用"到"专属"的发展趋势,肯定了基于中国儿童体质研发的重要价值。中山大学公共卫生 学院营养学系教授蒋卓勤则从专业角度阐述了儿童青少年营养现状,强调了科学分阶段干预的必要性, 维矿营养精准匹配的重要性。 本报讯 (记者冯思婕)1月25日,杭州民生健康药业股份有限公司(以下简称"民生健康")"百年荣耀· 向未来生长——2026小金维他®品牌战略发布会"在杭州举行。 民生健康控股股东,杭州民生药业股份有限公司(以下简称"民生药业")董事长竺福江在发布会上表 示,自1926年始创,作为中国最早的四大西药厂之一,民生始终将"提供优质产品,成就他人健康"的使 命铭刻于心。从安嗽露、矽碳银等国民经典,到宝塔糖、21金维他等时代记忆,公司以一个个承载着匠 心与责任的产品,守护了数代中国人的健康。 竺福江特别强调,儿童健康是民族未来的基石。公司有责任、更有能力以百年药企的专业标准,为中国 孩子打造专属的营养品牌。小金维他®品牌的战略发布,正是民生深耕儿童健康赛道、践行社会责任的 坚定宣言。 在坚实的专业基础上,要如何让科 ...
解锁儿童奶粉密码,伊利QQ星为儿童成长续航
Sou Hu Wang· 2025-09-28 11:30
在观看金领冠《超凡奶粉在中国》纪录片第二季时,我们不禁为其在婴幼儿营养领域的卓越成就所震撼。而当我 们将目光从婴儿期延伸到儿童成长阶段,伊利QQ星儿童奶粉同样在儿童营养领域熠熠生辉。 从伊利金领冠对母乳营养的深度研究,到QQ星对儿童成长多元营养的精准把控,品牌始终围绕着孩子不同阶段 的营养需求,用科学与创新为孩子们的成长之路保驾护航。那么今天我们就来探索伊利QQ星榛高紫金装儿童奶粉作 为核心主角,到底凭借什么能成为家长们的信赖之选。 儿童成长的营养"智囊":伊利QQ星 伊利品质背书,筑牢家长信赖基石 伊利QQ星榛高紫金装的优质表现,离不开伊利集团的强大支撑。作为国产乳业龙头,伊利在牧场管理上建立严 格标准,确保奶源安全优质。生产环节采用智能化工艺,减少人为干预以保障品质稳定;检测环节构建全流程体系, 从奶源到成品需经过多轮严格检测。这些精益求精的步骤进一步夯实产品专业度,让家长买得放心、孩子喝得安心。 从聚焦宝宝婴幼儿时期的营养需求,到陪伴孩子迈入儿童成长新阶段,伊利始终围绕不同年龄段孩子的生理特点 深耕营养研究,伊利 QQ 星儿童奶粉,更成为了守护孩子们成长的忠实伙伴。它深入洞察儿童成长的不同需求,精心 研 ...
中国儿童营养特护计划丨微短剧《宝妈日记本》系列:“脱敏加成长,营养有讲究”开播
Xin Hua Wang· 2025-08-12 05:58
Core Viewpoint - The article discusses the challenges faced by parents of allergic children, particularly those over one year old, in managing allergies and ensuring proper growth and nutrition [1] Group 1 - The nutritional issues for allergic children aged over one year are highlighted as being particularly severe [1] - The article emphasizes the importance of avoiding common feeding mistakes and shares experiences on managing allergies effectively [1] - A series of short dramas titled "Mom's Diary: Desensitization and Growth, Nutrition Matters" is introduced to provide insights and guidance for parents [1]
妙可蓝多:以高品质奶酪营养,陪伴中国少年向上生长
新华网财经· 2025-06-01 09:57
Core Viewpoint - The article emphasizes the importance of children's growth and nutrition, highlighting the role of Miaokelan Duo in supporting children's development through its cheese products, which are rich in calcium and protein [1][6][13]. Group 1: Brand Message and Campaign - Miaokelan Duo launched a brand emotional short film titled "Upward Youth" to convey its commitment to safeguarding children's growth and potential [1][4]. - The short film features four inspiring young individuals who have overcome challenges and pursued their dreams, showcasing their achievements in various fields such as dance, sports, and academics [4][6]. Group 2: Nutritional Focus - The company focuses on the nutritional needs of children aged 3 to 15, a critical growth period, by incorporating high calcium and protein content in its cheese products [8]. - Calcium is highlighted as a core nutrient essential for healthy bone development, with Miaokelan Duo's cheese products designed to replenish calcium lost during physical activities [8]. Group 3: Parental Engagement - Miaokelan Duo aims to be a supportive partner for parents in their children's upbringing by providing nutritional education and resources through collaborations with professional institutions [11]. - The brand emphasizes the importance of working alongside parents to create a nurturing environment for children's growth and development [11][13]. Group 4: Future Commitment - The company pledges to continue offering diverse and nutritious cheese products to accompany children on their journey of growth and to help them realize their dreams [13].