Core Insights - The article highlights the innovative marketing model of "one code per item + scan to win" by the interactive marketing platform, which has become a core engine for growth in the beverage industry [1] - The platform leverages technology to reconstruct the relationship between products, consumers, and sales channels, transforming traditional promotional activities into a data-driven precision marketing system that aids brands in customer acquisition, repurchase, and retention [1] Customer Acquisition - The "dynamic code assignment" technology allows beverage brands to adjust scan reward strategies in real-time based on consumer profiles, leading to a 32% conversion rate for a certain liquor brand's Spring Festival promotion offering a 20 yuan discount for first-time buyers [3] - The platform's capability of "one scan, all reach" enables the redirection of scanned users to various platforms such as WeChat groups, Douyin challenges, and Tmall flagship stores, resulting in 3.2 billion exposures and over 5 million private domain users for a leading liquor brand during the Spring Festival, with 45% of traffic coming from secondary dissemination after scanning [3] Repurchase - The "five-code integration" system (bottle code, outer bottle code, box code, case code, and pallet code) turns products into full-link data collectors, allowing a beer brand to reduce its replenishment cycle from 15 days to 7 days and improve supply chain response speed by 60% through targeted regional marketing activities [5] - The development of a "virtual winery" metaverse scene, featuring AR tasting and NFT collectibles, increased user engagement time from the industry average of 2 minutes to 12 minutes, while a certain sauce liquor brand improved its product detail page conversion rate by 17% by integrating user reviews [5] Customer Retention - The membership points system and community viral tools convert public traffic into private assets, with a liquor brand implementing a "three-stage operation strategy" that increased repurchase frequency to 2.8 times per month through limited edition rewards and boosted average transaction value by 1.8 times through private tasting events [6] - This "layered operation + value deepening" model enhanced brand member activity by 40% and reduced customer acquisition costs by 35%, while the platform's federated learning technology ensures "data usable but not visible," providing precise user profiles while safeguarding consumer privacy [6]

Core Viewpoint - The key to breaking through in the marketing industry lies in integrating technological innovation deeply into the industry, making new productive forces the core engine for high-quality corporate development [2][12]. Company Overview - Tian Di Online, established in 2005, has become a significant player in the internet marketing service sector, providing digital marketing and intelligent comprehensive services to over 170,000 enterprise clients [4]. - The company has built a marketing network covering major media resources such as Tencent, ByteDance, and 360, driving growth through a dual approach of "digital marketing services + intelligent comprehensive services" [4]. New Productive Forces - In the digital marketing field, new productive forces are reflected in the ability to innovate marketing models and enhance marketing effectiveness through data elements, AI technology, and cloud computing [5]. - Key breakthroughs for cultivating new productive forces include deep data value extraction, large-scale application of AIGC, creating virtual-real integrated marketing scenarios, and achieving automation and intelligence across the marketing chain [5][6]. Strategic Directions - The company is focusing on technology-driven strategies, scene reconstruction, and ecological collaboration to enhance its market position [6][7]. - The integration of virtual and real interactions has created new commercial spaces, with the company exploring virtual digital content services and immersive experiences in collaboration with cultural landmarks and commercial centers [6]. Business Evolution - The company adopts a strategy of "stabilizing the foundation while nurturing new opportunities," optimizing traditional digital marketing services while promoting the scene-based implementation of virtual digital businesses [8]. - Resources are strategically invested in developing innovative businesses represented by virtual digital assets and AI-driven enterprise applications [8][9]. R&D and Innovation - R&D is a core focus for the company, with significant emphasis on intelligent marketing, virtual reality content services, and AI applications [11]. - The company aims to enhance service value and client experience through continuous innovation and refinement of its offerings [11].