Group 1 - The overall travel enthusiasm during the New Year holiday reached a new high, with hotel bookings for popular destinations increasing by 50% year-on-year [2] - The top cities for hotel bookings during the New Year holiday were Guangzhou, Beijing, and Shanghai, with Guangdong province having four cities in the top 20 [2] - Theme parks dominated the top 10 scenic spots, accounting for half of the list, with significant increases in hotel bookings around these attractions [2] Group 2 - There was a notable increase in travelers opting for small towns and local experiences, with hotel bookings in over 1,000 county-level cities [3] - Flight ticket volumes to several cities in Yunnan province saw substantial growth, with tickets to Pu'er increasing by 2.5 times and to Baoshan by 1.6 times [3] - The most popular inbound travel cities for foreign tourists included Shanghai, Guangzhou, and Beijing, with significant increases in visitors from neighboring countries like Vietnam and Malaysia [3]

Group 1 - The New Year holiday saw various activities across regions such as Sichuan, Liaoning, and Jinan, with citizens enjoying winter swimming, mountain climbing, and visiting ancient cities [1][5][10] - In Sichuan Yibin, over a thousand swimming enthusiasts participated in a winter swimming event, crossing a 1200-meter stretch of the Yangtze River to welcome the New Year [1][3] - In Liaoning Dandong, visitors enjoyed climbing Phoenix Mountain, which still had snow, symbolizing "rising step by step" as they took in the scenic views [5][6] Group 2 - In Shandong Jinan, the Ming Shui Ancient City hosted a series of themed activities for New Year's, featuring a spectacular water light show and traditional performances [8][10] - The night events included a light show and iron flower performances, enhancing the festive atmosphere and attracting tourists to appreciate the blend of ancient city charm and holiday spirit [10]

Group 1 - Wuhan will launch over 120 cultural and tourism activities for the New Year, with the highlight being the "Two Rivers and Four Banks" New Year light show, featuring a combination of laser shows, symphonic music, and New Year bells [1] - The light show will include nine landmarks such as the Yellow Crane Tower and the East Lake Eye, along with 12 high-rise buildings along the Yangtze River, creating a special New Year light display [1] - Citizens and tourists can enjoy the performances and night views from cruise ships on the river [1] Group 2 - To ensure smooth travel during the New Year period, Wuhan will adjust subway operating hours until 1 AM the next day and will open three free shuttle bus lines [3] - In Anhui's Shexian County, local artisans are busy making traditional lanterns, particularly the complex zodiac lanterns, which require careful adjustments to ensure they are lively and vivid during parades [3][5] - The flower market in Anyang, Henan, is experiencing a sales peak as vendors prepare a variety of plants and flowers for the upcoming holiday season, planning to remain open from New Year to Spring Festival [7] Group 3 - Short-distance travel is becoming increasingly popular as many residents in Taiyuan, Shanxi, have already made travel plans for the three-day New Year holiday [7] - Popular domestic travel destinations include Yunnan, Harbin, and Haikou, as well as cities like Xi'an, Zhengzhou, and Beijing, which are within a four-hour high-speed train ride [7] - The number of travelers booking trips has increased by 30% compared to last year, indicating a strong demand for travel during the holiday season [7]

Group 1 - Wuhan, Hubei is set to launch over 120 cultural and tourism activities for the New Year, with the highlight being the "Two Rivers and Four Banks" New Year light show, featuring a combination of laser shows, symphonic music, and New Year bells [2] - The light show will involve nine landmarks including the Yellow Crane Tower and the East Lake Eye, along with 12 high-rise buildings along the Yangtze River, creating a special New Year light display [2] - To facilitate travel during the New Year period, Wuhan will adjust subway operating hours until 1 AM the next day and will open three free shuttle bus lines [6] Group 2 - In Shexian, Anhui, traditional artisans are busy making flower lanterns for the New Year, particularly the complex zodiac lanterns that require careful adjustments to ensure they are lively during parades [7] - The craft of making flower lanterns in Changxi has a long history, emphasizing the importance of shape, color, sound, light, and movement, with each lantern symbolizing good fortune and blessings [10] Group 3 - The flower market in Huai County, Anyang, Henan, is experiencing a sales surge as vendors prepare for the peak season, stocking a variety of plants and flowers to remain open from New Year to Spring Festival [11] - In Taiyuan, Shanxi, many residents are planning short trips for the three-day New Year holiday, with popular destinations including Xi'an, known for its Lantern Festival [14] - A travel agency in Taiyuan reported a 30% increase in bookings compared to last year, with popular domestic travel destinations including Yunnan, Harbin, and Haikou, as well as cities reachable within four hours by high-speed train like Xi'an, Zhengzhou, and Beijing [17]

Core Insights - The upcoming New Year's holiday is driving a significant increase in flight bookings, particularly for domestic and short-haul international travel [1][9] Group 1: Flight Booking Trends - Domestic flight bookings for the New Year's holiday have exceeded 1.06 million, representing a year-on-year increase of approximately 45% [3][11] - International flight bookings have surpassed 530,000, showing a year-on-year growth of about 15% [3][11] - Popular domestic routes are primarily concentrated in Guangdong, Fujian, and Northeast regions [3][11] Group 2: Travel Preferences - Many travelers are opting for winter sports, warm-weather escapes, and short international trips as their holiday plans [1][9] - A Shanghai resident reported a round-trip flight costing under 500 yuan, indicating affordability in travel options [5][13] - There is a notable surge in ticket sales for flights to Ho Chi Minh City and Hanoi, with increases of 3.2 times and 2.4 times, respectively [7][15] Group 3: Airline Operations - Several airlines have launched or expanded international routes to destinations such as Madrid, Sydney, and Auckland, enhancing travel choices for passengers [9][17]

Group 1 - The New Year's holiday in 2026 is expected to boost tourism demand, with young users seeking unique and meaningful ways to celebrate the New Year, such as fireworks and countdown events [1] - Major theme parks are planning special New Year's fireworks shows, making them the preferred choice for users during the holiday. The top 10 attractions for the New Year's holiday include Beijing Universal Resort, Zhuhai Chimelong Ocean Kingdom, Harbin Ice and Snow World, and Laojun Mountain Scenic Area, with theme parks occupying four spots [1] - Shanghai Disneyland ranks high on the attraction list due to its "Light Up the New Year" castle show and fireworks display [1] Group 2 - There is a significant increase in demand for New Year's blessings at temples, with Suzhou Hanshan Temple, Hangzhou Lingyin Temple, and Shanghai Longhua Temple gaining over 80% attention compared to previous periods [1] - "Ice and snow tourism" is becoming mainstream, with rising ticket bookings for popular destinations like Harbin, Changbai Mountain, and Altay, leading to a surge in flight prices. For example, flights from Shanghai to Harbin increased from below 500 yuan to over 1200 yuan, more than doubling in price [1] - Large indoor ski resorts have become a priority for some users during the holiday, with Shanghai Yao Snow World, Shenzhen Huafa Ice and Snow Miracle, and Suzhou Taicang Alps Snow World leading in booking popularity [2]