背着登山包的欧洲年轻人举着地图讨论路线，推着婴儿车的东南亚家庭对着角楼拍照，几位非洲游客用 翻译器和卖文创的摊主砍价……随着"ChinaTravel"词条在海内外社交媒体的火爆，这样的画面每天都在 北京的街头巷尾上演，暑期尤甚。 8月的北京，英语导游迈克尔额头沁着汗珠，用流利的英语向一个外国家庭讲解太和殿的建筑规制。"这 是我本周第二场故宫定制讲解，"他趁着游客拍照的间隙对21世纪经济报道记者说，"只要想带，几乎每 天都能带团。" 迈克尔是一位2002年入行的资深文旅从业者，同时也是全网拥有百万粉丝的文旅博主。像他这样的北京 英文导游们，正亲历着入境游市场从低温复苏到渐渐高温的全过程，这个暑期市场的热度更是达了炙热 的程度，而且游客们渐渐从北京上海等大城市往众多小城市迈进。 去哪儿旅行数据显示，暑期外国游客预订机票前往的城市数量达到144个，同比增加16个， 外国游客机 票预订量增长最快的前20个城市中，全部为三线及以下城市。 小包团、欧洲客群上升 皇帝为什么叫"九五至尊"？紫禁城的饮用水是怎么解决的？古代有人自愿当太监吗……在迈克尔的社交 平台上，这些有趣的问题总能引来大批网友围观。由于讲解得专业又有趣，迈 ...

Core Viewpoint - The Chinese inbound tourism market is experiencing a strong recovery and a new landscape, with expectations to fully restore to 2019 levels this year, driven by the 240-hour visa-free transit policy [1][3]. Group 1: Recovery of Inbound Tourism - Ctrip's inbound tourism business has recovered to 70%-80% of 2019 levels and is expected to fully recover and even exceed 2019 levels this year [3]. - In Q1 2025, Ctrip's inbound tourism bookings are projected to grow by approximately 100% year-on-year [3]. - Southeast Asian tourist numbers are rapidly increasing due to the visa-free policy, while European and American tourist numbers are also recovering [3]. Group 2: Destination Preferences - Major cities like Beijing and Shanghai are regaining their attractiveness as inbound tourism destinations, with Shanghai benefiting from its international urban image and social media presence [3]. - Emerging cities such as Chengdu and Chongqing are gaining popularity among inbound tourists, leveraging unique cultural elements like the panda [3][4]. - Unique destinations like Xinjiang and Heilongjiang are showing significant potential, particularly for Southeast Asian tourists attracted by winter sports [4]. Group 3: Challenges in Recovery - Despite the positive trends, challenges remain, including insufficient visa processing and airline capacity [5]. - The European and American markets have substantial growth potential but face transportation bottlenecks, such as high ticket prices due to limited flight availability [5][7]. Group 4: High-Value Tourist Segment - European and American tourists, typically high-net-worth individuals, are crucial for enhancing the value of China's inbound tourism [7]. - Ctrip is collaborating with airlines to restore international routes and optimize capacity to attract more high-end tourists [7]. Group 5: Future Growth Strategies - The inbound tourism sector has significant growth potential, with optimistic projections of a 50% annual growth rate, potentially doubling in two to three years [8]. - Ctrip is focusing on enhancing multilingual service capabilities, particularly for Arabic and Russian, to cater to a diverse range of inbound tourists [9][11]. - The company plans to upgrade its inbound tourism products and services, expanding from half-day tours to comprehensive travel experiences covering various aspects of tourism [12].