Core Insights - The collaboration between Avita and Huawei is central to Avita's Strategic 2.0, marking a significant shift from a pure electric vehicle company to a key player in the national new energy and intelligent vehicle industry strategy [1][2][15] - Avita's new model, the Avita 07 2026, is positioned to disrupt the mid-size SUV market with a starting price of 20.99 million yuan, featuring full configurations and advanced technologies [1][10][12] Strategic Developments - Avita's Strategic 2.0 focuses on four major upgrades: product, technology, service, and globalization, enhancing the company's overall competitiveness [2][4] - The partnership with Changan Automobile provides Avita with extensive resources, aiming for global sales of 400,000 units by 2027 and 1.5 million units by 2035 [4][15] Collaborative Model - The deepening collaboration with Huawei and CATL (Contemporary Amperex Technology Co., Limited) is a highlight of Strategic 2.0, with plans to launch five upgraded models by 2026 and a total of 17 new models by 2030 [4][5] - The partnership redefines the boundaries of collaboration between automotive, technology, and battery giants, creating a unique ecosystem [5][9] Global Expansion - Avita plans to enter over 80 countries by 2030, establishing more than 700 sales channels, transitioning from a "Chinese brand" to a "global smart electric brand" [7][14] - The brand aims to set a new benchmark for Chinese smart electric vehicles in the global market, focusing on technological leadership and high-end branding [14][15] Product and Technology Integration - The Avita 07 2026 model embodies the "full configuration" concept, featuring Huawei's advanced driving system and luxurious amenities, setting a new standard in the luxury SUV segment [10][12] - The vehicle includes a high-efficiency range extension system and advanced safety features, addressing both performance and user concerns [12][13] Industry Implications - Avita's innovative model creates a new paradigm of collaboration among automotive, technology, and battery sectors, providing a reference for industry-wide cooperative development [13][15] - The "full configuration" approach challenges traditional luxury car market norms, prompting a reevaluation of value assessment in the smart electric vehicle sector [13][15]

Core Insights - Avita is launching a bold "Strategy 2.0" and the Avita 07 2026 model, which aims to counter the industry's price war by offering fully equipped models at a starting price of 219,900 yuan [2][5] - The company faces significant challenges, including a new leadership transition and a sales target that is only 36% met as of August [3][9] Leadership Transition - Zhu Huarong's resignation as chairman was expected due to compliance requirements, allowing Wang Hui, a veteran with extensive experience, to take over [3][4] - Wang Hui's leadership is crucial as Avita aims to prove that high-end positioning is about systemic success rather than just resource accumulation [2][4] Product Strategy - The Avita 07 2026 model features an "entry-level fully equipped" strategy, addressing the common industry practice of offering low and high configurations separately [5][6] - The model includes high-end features as standard, such as Huawei's advanced driving system and a large battery option, which enhances its appeal in the competitive SUV market [5][6] Sales and Market Goals - Avita aims for ambitious sales targets of 400,000 units by 2027, 800,000 by 2030, and 1.5 million by 2035, with a focus on product, technology, service, and global expansion upgrades [5][9] - The company has sold 79,711 units in the first eight months of the year, achieving a 140% year-on-year growth but still falling short of its annual target [3][7] Global Expansion - Avita is currently present in 25 countries and plans to expand to 50 countries by 2025, with a sales target of 15,000 units in international markets [7][8] - The company recognizes the challenges of different market regulations and competition, emphasizing a strategic approach to its global expansion efforts [8][9] Brand Development - Wang Hui acknowledges the need to enhance brand recognition and marketing capabilities to complement the product strength [6][7] - The "entry-level fully equipped" approach may set a new industry standard, potentially influencing consumer expectations and competitive strategies in the electric vehicle market [9]