Workflow
全场景家居清洁解决方案
icon
Search documents
“双十一”期间石头科技扫地机器人市场份额达34.75%
Zheng Quan Ri Bao Wang· 2025-11-13 12:49
Core Insights - Stone Technology has achieved significant growth during the "Double Eleven" shopping festival, establishing itself as a leading brand in the cleaning appliance market [1] Market Performance - During the "Double Eleven" promotion period (October 6 to November 2), Stone Technology ranked first in the vacuum cleaner market with a market share of 34.75% and second in the floor washing machine market with a market share of 25.02% [1] - From October 9 to November 11, the net sales of Stone Technology's vacuum cleaners increased nearly 23 times year-on-year, with strong performance also seen in washing and drying machines [1] Business Strategy - Stone Technology has successfully transitioned from being solely a vacuum cleaner brand to a comprehensive provider of home cleaning solutions, leveraging its vacuum cleaner as a stable foundation and expanding into floor washing machines and other smart cleaning products [1] - The company's recent organizational restructuring has led to more aggressive product and marketing strategies, including enhancing product pricing, differentiating product capabilities, diversifying sales channels, and increasing brand and traffic investments [1] Strategic Validation - The "Double Eleven" event not only marked a surge in sales but also validated the company's "technology-driven experience" strategic path, demonstrating its capability to provide a full-scene home cleaning solution [1]