年味渐浓启新程，乐购迎春聚荆楚。 2月5日晚，随着"购在中国 乐在湖北"新春国际消费季正式启幕，一场融合国际范与烟火气的消费盛宴 拉开帷幕。作为活动核心体验载体的新春市集同步开启，以超2000平方米的国际化多元消费场景，汇聚 130余家境内外企业参展，让市民在浓浓年味中，一站式解锁"荆楚底蕴+全球风尚"的沉浸式乐购体验。 此次活动不仅为市民送上实打实的惠民消费福利，更彰显了湖北链接全球、开放包容的发展活力，为新 春消费市场注入强劲动能，全力将湖北武汉打造成全国新春消费集聚地和目的地。 长江商报消息 ●长江商报记者 刘倩雯 在国际展区内，好物云集、风味荟萃。欧美、日韩及东南亚20多国知名美妆品牌亮相，尼泊尔文创、卢 旺达咖啡、俄罗斯进口商品等"一带一路"特色好物同步展销；西班牙伊挑火腿现场品鉴、鑫江洋集团带 来的优质三文鱼登台亮相，让市民在家门口就能畅享十余个国家的美食盛宴。 此次消费季不仅是消费场景的展示，更是政策红利的集中释放。2026年伊始，湖北省财政厅联合省商务 厅、省文旅厅等部门，统筹安排2.97亿元资金开展"乐在湖北'马'上有喜"新春消费季活动，通过系列精 准举措，着力促进传统消费与新型消费，激发全 ...

Core Insights - The report titled "2025 Consumption Power Report of Box District Housing in 100 Cities" highlights that the density of Box District Housing and consumer activity are key indicators of urban consumption vitality, closely linked to population structure, industrial capacity, and residents' income levels [1] Group 1: Shenzhen's Consumption Market - Shenzhen, recognized as a "trillion consumption city" for two consecutive years, is experiencing robust growth in its consumption market, with Hema's operations serving as a window into the city's consumption upgrade [5] - The opening of Hema's first store in Guangming District attracted significant foot traffic, indicating a strong local demand for quality products [7][9] - Hema's strategy in Guangming includes offering over 4,000 product categories, catering to the area's growing population and consumption upgrade needs [9] Group 2: First Store Economy - The "first store economy" is seen as a barometer of urban consumption vitality and a lever for regional consumption upgrades, with Hema's Guangming store exemplifying this trend [7][10] - Over the past five years, Shenzhen has added more than 3,500 new stores and innovative business formats, with Hema's expansion filling regional consumption gaps and enhancing market potential [10] Group 3: Supply and Demand Dynamics - The upcoming Spring Festival has prompted an early shift into a "holiday mode" in Shenzhen's consumption market, with Hema's New Year Festival activities serving as a prime example of supply-demand dynamics [11][13] - Hema's New Year Festival launched over a thousand high-quality products, including innovative offerings like pet New Year dinners, aligning with the market's trend towards quality and personalization [13] Group 4: Government and Enterprise Collaboration - The collaboration between government and enterprises is crucial for boosting consumption, with Shenzhen's initiatives to cultivate an international consumption center city being a key focus [14] - Hema's involvement in the cross-year consumption season and its tailored product offerings reflect a strategic alignment with local consumer needs [14] Group 5: Future Outlook - The layout of new retail enterprises centered around "Box District Housing" is driving the expansion of community and nighttime consumption, supporting balanced urban development [15] - Hema's trajectory in Shenzhen illustrates the city's consumption market upgrade path, showcasing resilience and vitality, with expectations for continued growth as quality retail enterprises deepen their presence [15]