Core Insights - The report highlights the structural transformation of China's pet consumption market, indicating a shift from incremental growth to stock competition, entering a quality growth era from 2023 to 2025 [1][2] - The pet market is projected to exceed 300 billion yuan in urban dog and cat consumption by 2024, with the cat economy growing at 10.7%, becoming the main driver of market growth [1][16] - The consumption structure is categorized into four core segments: food, supplies, health, and services, with food accounting for the highest proportion [1][19] Market Trends - The pet market is transitioning to a "quality growth" era, with the urban dog and cat consumption market expected to reach 300 billion yuan in 2024, reflecting a 7.5% year-on-year increase [16] - The dog consumption market is valued at 155.7 billion yuan, growing by 4.6%, while the cat market is valued at 144.5 billion yuan, with a growth rate of 10.7% [16] - The average annual consumption per pet dog is 2,961 yuan, up by 3.0% from 2023, while for cats, it is 2,020 yuan, increasing by 8% [16][27] Consumer Demographics - The pet ownership demographic is becoming younger and more decentralized, with post-90s and post-00s individuals becoming the main pet owners, and the proportion of male pet owners in lower-tier cities significantly increasing [1][27][28] - The proportion of pet owners in first-tier and new first-tier cities has decreased from 47% to 41%, indicating a shift towards lower-tier cities as a major source of new growth [27][28] Consumption Structure - The pet economy has established four core segments: - Food: 52.8% of spending, with staple food as the core [19] - Supplies: Moving towards smart and scenario-based iterations [19] - Health: Medical and health care spending accounts for 28%, driven by pet aging and increased preventive awareness [22] - Services: Grooming and beauty services account for 41% of store revenue, with high-end experience services showing significantly higher repurchase rates [24] Brand Growth Strategies - The platform provides a multi-phase growth strategy for pet brands, including incubation, growth, and maturity stages, focusing on user insights, supply chain upgrades, and innovative marketing [2][10] - Successful case studies from brands like Maifudi and TOPTREES demonstrate effective strategies in food, high-end grain, and pet health sectors, validating the "user-product-marketing" integrated operational logic [2][10] Decision-Making Changes - The purchasing process is evolving from impulsive, single-platform decisions to multi-channel, long-chain decision-making, with price-performance ratio and trust becoming key factors [33][34] - Consumers are increasingly seeking solutions to specific problems rather than just products, indicating a need for brands to align their messaging with consumer queries [39][40] Future Directions - The report suggests that brands should focus on full-link conversion strategies, multi-dimensional user operations, and collaborative layouts across the four core segments to drive growth [48][49]