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地平线吕鹏:穿越智驾淘汰赛,“反内卷”要靠真外卷
Zhong Guo Qi Che Bao Wang· 2025-10-26 14:44
Core Insights - The automotive industry is shifting its focus from electrification to intelligence, with chips, radars, and systems becoming critical for success [3] - Horizon Robotics aims to empower smart vehicles and robots, emphasizing safety through a comprehensive safety development system certified by international standards [3][5] - The company follows a progressive technical path similar to Tesla, aiming to achieve L4 and L5 capabilities while focusing on an "end-to-end" architecture for human-like driving experiences [5][9] Group 1: Strategic Positioning - Horizon Robotics is one of the few domestic companies achieving large-scale production in the intelligent driving sector, positioning itself as an industry pioneer [3] - The company has developed a full-domain safety development system that integrates hardware and software, making it one of the most complete safety systems in the industry [3] - Horizon emphasizes the importance of product strength over marketing gimmicks, aiming to make intelligent driving a standard feature in vehicles [7] Group 2: Technical Path and Market Outlook - The company predicts that true L3 capabilities will be based on L4 capabilities, with expectations of achieving near "100,000 kilometers without takeover" by 2028, contingent on extensive real-world data and insurance models [5] - Horizon has empowered over 25 vehicle models for international markets, collaborating with various Tier-1 suppliers and foreign automakers [7] - The intelligent driving market is seen as a certainty, with Horizon's shipment of millions of chips reflecting genuine market demand [9] Group 3: Future Vision and Industry Dynamics - Horizon Robotics focuses on creating real value for users, rejecting short-term trends in favor of long-term strategies [12] - The company believes the intelligent driving industry is nearing a consolidation phase, with only two to three leading companies expected to emerge in the next three to five years [9] - The ultimate goal is to shift competition from internal struggles to collaborative value creation for users and industry expansion [12]