Core Viewpoint - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to stimulate consumer spending during the Spring Festival from February 15 to 23, creating a vibrant consumption atmosphere that integrates cultural elements and policy support to boost economic growth [1][3]. Group 1: Consumer Engagement - The plan focuses on enhancing consumer experiences through various dimensions such as food, accommodation, transportation, tourism, shopping, and entertainment, providing diverse consumption scenarios like family reunion dinners and promotional events [3][4]. - Financial incentives such as consumption subsidies and vouchers, along with exclusive offers from financial institutions, are designed to attract consumers and enhance their festive experience [3]. Group 2: Innovative Integration - The initiative promotes cross-industry collaboration among commerce, travel, culture, sports, and health to unlock consumption potential, creating a "one consumption, multiple benefits" ecosystem that enhances consumer experience [3][4]. - Activities like the Non-Heritage New Year Goods Shopping Month and online New Year Goods Festival aim to blend traditional culture with modern consumption, enriching the festive atmosphere [3]. Group 3: Regional and Global Outreach - The plan emphasizes the importance of activating both urban and rural consumption, ensuring that promotional activities are well-distributed across various markets, including international consumers [4]. - Efforts to enhance inbound consumption include the release of multilingual maps of Spring Festival customs and improvements in payment environments, aiming to provide international travelers with a unique experience of Chinese culture during the festival [4].

Core Viewpoint - The "2025 Hi in Suqian, Enjoy Winter Shopping" consumption season aims to stimulate consumer activity through a series of events and promotions, aligning with the city's consumption enhancement initiatives [1] Group 1: Event Overview - The consumption season will span key holiday periods including New Year's Day, Spring Festival, and Lantern Festival, featuring a variety of activities and benefits to invigorate the market [1] - The event will be structured around four main dimensions: comprehensive collaboration, supply of New Year goods, empowerment of the catering sector, and upgrading of consumption scenarios [3] Group 2: Activity Highlights - Over 300 events will be organized across nine districts, each with unique themes, such as digital consumption activities in Suqian District and a winter consumption festival in Shuyang District [3] - Specific activities include a countdown event and New Year concert in Suqian District, a flower and pet market in Shuyang County, and a food tasting event in Siyang County [3] Group 3: Online and Offline Integration - The event will feature a "JD New Year Goods Carnival" in collaboration with JD Group, showcasing a wide range of products including green home appliances and quality agricultural products [4] - An online New Year goods festival will be launched, involving major e-commerce platforms and live streaming events to facilitate seamless online and offline shopping experiences [4] Group 4: Culinary Promotion - A winter food promotion season will be held to highlight local culinary specialties, including the creation of a "Suqian New Year Dish" brand in partnership with JD Group [6] - The initiative aims to enhance the dining market by offering discounts and promoting traditional New Year meal packages [6] Group 5: Consumer Experience Enhancement - The city will promote the integration of culture, tourism, and commerce, creating new consumer experiences through various activities and guides [6] - New consumption landmarks will be established to attract visitors and encourage longer stays, thereby increasing overall consumer spending [6] Group 6: Safety and Participation - The city’s business bureau will ensure strict safety measures are in place during the events, aiming to create a secure and enjoyable shopping environment for consumers [8] - Citizens and tourists are encouraged to participate in the activities, enhancing the festive atmosphere and local engagement [8]