线上线下融合消费
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固原市“城中大集”释放消费新动能
Sou Hu Cai Jing· 2025-10-27 21:41
Core Insights - The event "New Big Market New Services New Consumption" aims to stimulate consumer spending and market potential in Guyuan City, aligning with national and local government initiatives to boost consumption [1][12] Group 1: Event Overview - The event took place from October 24 to 26, organized by the Guyuan Municipal Bureau of Commerce and Investment Promotion [1] - It features innovative formats and rich content focusing on three dimensions: "New Big Market, New Services, New Consumption" [3] Group 2: Consumer Engagement - The event includes a variety of activities such as special markets, quality product exhibitions, live-stream promotions, and diverse discount subsidies [3][6] - A "36-hour non-stop" shopping event at Xinhua Department Store aims to enhance consumer enthusiasm, complemented by food experiences like a large hot pot banquet and free tastings of local specialties [4] Group 3: Online and Offline Integration - The event integrates online and offline activities, featuring live-streaming sessions with popular hosts promoting local agricultural products and crafts [6] - Special pricing strategies such as one yuan flash sales and 9.9 yuan shipping deals are implemented to benefit consumers and expand local product sales [6][9] Group 4: Economic Impact - The event is a strategic move to adapt to new consumption trends and enhance the commercial ecosystem in Guyuan, integrating resources from various sectors including culture, tourism, and e-commerce [12] - It significantly boosts related industries such as dining, retail, and cultural tourism, contributing to consumer confidence and internal demand [12]
线下体验线上下单,“宁工品推”再加码
Nan Jing Ri Bao· 2025-09-03 03:46
活动期间,线下展区人流如织,通过面对面服务与体验,促进一笔笔交易实现。与此同时,线上渠 道也持续发力,广大消费者对质优价廉的区域特色食品表现出浓厚兴趣,"惠民外卖"订单量与微信小店 访问量持续攀升。据统计,依托前期积累的良好口碑,活动期间订单量增至392单。 线上线下协同构建消费新场景,全方位释放消费潜力。市工信局相关负责人表示,活动不仅直接促 进了参展企业的销售增长,更通过创新的品牌推广模式,显著提升了南京本地及帮扶协作地区食品工业 企业的市场知名度与竞争力。 市工信局相关负责人表示,下一步,将总结此次成功经验,持续探索政企合作新模式,优化升 级"宁工品推"平台功能,为南京市及协作地区食品工业高质量发展注入新动能。 本次活动由市工信局主办、南京新工投资集团有限责任公司(新工集团)承办,充分发挥组织协调 优势,精心组织了30余家南京本地及对口帮扶协作地区优秀食品工业企业参与,涵盖粮油调味、休闲 零食、特色农副产品等多个品类,着力打造一个多元、开放、高效的展示与销售平台,帮助区域特色食 品拓市场、增销量。 此次活动突破单一的线下展销模式,实现"线下体验+线上多平台即时触达"的融合创新。"所有参展 商品在活动期间 ...
线上线下深度融合 全域联动打造消费热潮
Sou Hu Cai Jing· 2025-08-14 12:13
8月13日,作为2025年西安暑期乐购季重要组成部分的第四届方欣海鲜美食音乐暨面包咖啡嘉年华在西安方欣海德小镇启动。据悉,本届嘉年华活动持续至8 月17日,活动期间,全市20余家重点商业综合体及特色街区将同步推出丰富多彩的主题促销活动,通过线上线下深度融合,形成全域联动的消费热潮。 本次活动由中国商业联合会、陕西省商务厅指导,西安市商务局、西安市文化和旅游局、西安市博览事务中心联合主办,西安商业联合会与方欣集团共同承 办。活动立足暑期消费黄金期,融合海鲜美食、精品咖啡、麦香面包、潮流音乐与多元互动体验,打造独具西安特色的消费新场景,旨在进一步激发市场活 力,释放消费潜力。 记者在现场看到,美食市集内,近80个特色展位集结,龙虾、螃蟹、贝类等海鲜现场烹饪,搭配丰富的正餐、小吃,香气四溢;面包的香味与醇厚咖啡香交 织弥漫,带来多元味觉体验;专属的啤酒品牌畅饮区和饮品品鉴区人头攒动,市民尽情品味不同风味的清爽饮品。另外,乐队、歌手及DJ轮番登台献艺, 点燃现场气氛;复古摇摆舞快闪、吉他、小提琴等街头乐队的即兴表演,为小镇注入潮流活力;法式屋顶花园上演的阳台音乐会中,萨克斯与大提琴的悠扬 旋律伴着经典歌曲,营造出文艺 ...