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“隐形”基站破局欧美橱柜标准,科沃斯联手博西家电撬动1500亿美元智能家居市场
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-15 12:15
Core Viewpoint - The collaboration between Ecovacs and Bosch Home Appliances marks a significant advancement in the smart home sector, introducing the world's first fully embedded sweeping and mopping robot, which integrates seamlessly into kitchen furniture, setting new standards for high-end cleaning appliances in the European and American markets [1][4][10] Group 1: Product Development and Innovation - The newly launched embedded sweeping and mopping robot was inspired by insights gained during a trip to Australia, where Ecovacs' CEO observed the potential for integrating appliances with European-style cabinetry [2] - The product's design faced challenges related to lifespan and size compatibility, leading to a solution that separates the base station and main unit, ensuring a 10-year lifespan for the base station while allowing the main unit to be replaced after 5 years [3] - The innovative design utilizes previously unused space in cabinetry, achieving a balance between "invisible installation" and functionality [3] Group 2: Market Position and Collaboration - Ecovacs holds a 13.6% market share in the global sweeping robot market, with overseas revenue increasing by 52% year-on-year in the first half of 2025, and significant growth in Europe and the U.S. [6] - Bosch Home Appliances commands a 20.3% market share in Western Europe and has seen a 3% revenue increase in North America, indicating a strong brand presence in the home appliance sector [6] - Both companies focus on mid-to-high-end products, creating a strong overlap in their target markets, which facilitates effective collaboration in product design and marketing strategies [7] Group 3: Industry Trends and Future Outlook - The global smart home market is projected to grow from $134.8 billion in 2023 to $154.3 billion in 2024, with a growth rate of 14.47%, highlighting the increasing demand for integrated home appliance solutions [8] - The collaboration reflects a shift in the home appliance industry towards ecosystem partnerships, where brands seek to create unified smart home experiences rather than standalone products [9] - The partnership signifies a transition from a "market for technology" model to a "technology output" model, showcasing the evolving role of Chinese companies in global markets through innovation and collaboration [10]