2月24日，由懂车帝打造的专业玩车体验节目《懂车性能场》正式上线。节目汇聚海内外知名赛车手和优秀汽车品牌，登陆被誉为"绿色地狱"的全球顶 级赛道纽博格林北环（纽北），中国品牌表现不俗。当天，懂车帝发布2026全球赛道计划，将面向不同层级汽车爱好者提供成长体系，普通人也将有机会免 费登陆纽北等全球顶级赛道，引领全民玩车文化普及。 2026年懂车帝玩车将通过开设"直通纽北"专属专区，陆续推出俱乐部杯赛、直通纽北积分赛等系列赛事，从中选拔优秀核心成员登陆纽博格林北环赛 道。其中，模拟器大赛将率先启动，作为面向大众的入门体验入口，让普通用户也能沉浸式感受竞速乐趣，表现优异者可获得高额积分，为角逐纽北参赛资 格积累优势。 与此同时，懂车帝将推出明星车手教程、线下赛道教学及赛照培训等服务，由职业车手带来专业指导与实操训练，将全年竞速赛事纳入积分体系，全面 助力汽车爱好者系统提升驾驶技能，通过高强度竞技完成专业人才筛选，真正打通从民间爱好者到国际顶级赛道的成长通道，助力更多汽车爱好者圆梦纽 北。 近年来，多个中国汽车品牌陆续高调征战纽北，以硬核数据彰显自身在动力、性能、稳定性等技术方面的技术能力。此前懂车帝曾表示，2026 ...

Core Insights - The launch of the "Go Play Car" interest community by Dongche Emperor aims to create an inclusive platform for car enthusiasts, focusing on racing, off-roading, and motorcycling [1][2] - The community is part of a broader initiative to promote car culture in China, targeting a significant increase in participation by 2026, with goals of "100,000 people on the track and 1 million in the mountains" [1][4] Group 1 - The "Go Play Car" interest community integrates team play, route planning, and interaction among car enthusiasts, providing a comprehensive service for users [1][4] - The community is designed to lower barriers to entry for car enthusiasts, moving beyond niche circles to make car-related activities accessible to all car owners [2][4] - Dongche Emperor's content and product VP reported a daily reading volume of over 310 million for car-related content on Douyin and the Dongche Emperor app, with a 125% increase in daily search volume [1][2] Group 2 - The community will feature a tiered growth path for users, including beginner activities led by community leaders and advanced plans for aspiring racers [4] - The platform will offer a collection of tested driving routes and exclusive guides, with 90 popular routes in six major cities already available [4][5] - Future plans include expanding user participation, enriching route resources, and enhancing the activity system to support the development of automotive culture [5]

Core Viewpoint - The launch of the "Go Play Car" interest community by Dongche Di aims to promote a culture of car enjoyment among a broader audience, targeting both racing and off-road enthusiasts while providing comprehensive services for users to engage in car-related activities [1][4][6] Group 1: Community Launch and Features - Dongche Di has officially launched the "Go Play Car" interest community, which integrates team play, route planning, and car enthusiast interaction [1] - The community focuses on three main car enjoyment scenarios: racing, off-roading, and motorcycles, aiming to be the first stop for users interested in car activities [1][5] - The platform will offer a full-cycle service system for car enthusiasts, allowing users to easily find like-minded individuals and participate in various activities [5][6] Group 2: Market Context and User Engagement - The demand for car-related activities is growing rapidly, with daily reading volumes of car-related content exceeding 310 million on platforms like Douyin and Dongche Di, and a 125% increase in user search volume [4] - As of Q3 2025, China's total vehicle ownership reached 359 million, with over 515 million licensed drivers, indicating a substantial market for car culture [4] - The initiative aims to break down barriers in car enjoyment, making it accessible to all car owners and transforming it from a niche interest to a mainstream activity [4][6] Group 3: Future Plans and Community Development - By 2026, Dongche Di plans to mobilize "100,000 people on the track and 1 million in the wild," promoting a nationwide car enjoyment culture [1][5] - The company is recruiting over 2,000 car activity leaders across 70 cities, offering significant financial support and resources to build diverse and high-quality car communities [6] - The "Go Play Car" interest community is expected to accelerate the popularization and promotion of Chinese automotive culture, with a focus on low barriers to entry and professional guidance [6]

Core Insights - The launch of the "Go Play Car" interest community by Dongche Di aims to create a comprehensive platform for car enthusiasts, focusing on racing, off-roading, and motorcycling [1][3] - The initiative targets to promote a culture of car enjoyment among the masses, with a goal of engaging 100,000 participants in racing and 1 million in outdoor activities by 2026 [1][4] Group 1: Community and Engagement - The "Go Play Car" community will provide a full-cycle service system for car enthusiasts, facilitating connections among users and organizing various events [4][6] - The platform will feature a tiered growth path for users, from beginner to advanced levels, including opportunities to participate in professional racing events [4][6] Group 2: Market Potential and User Demand - The rapid growth of car ownership in China, with 359 million vehicles and over 515 million licensed drivers, indicates a strong market foundation for the community [3][4] - The daily reading volume of car-related content on platforms like Douyin and Dongche Di has exceeded 310 million, with a 125% increase in user search volume, reflecting a growing interest in car culture [3][4] Group 3: Events and Activities - The launch of the community coincides with the "National Car Fun Festival," featuring free events across nine cities, including racing competitions and professional training sessions [5][6] - Notable events include the "Village GT" competition in Guizhou and karting battles in eight cities, aimed at enhancing user engagement and promoting car culture [5][6] Group 4: Support and Development - Dongche Di plans to recruit over 2,000 community leaders across 70 cities, offering substantial financial support and resources to foster a diverse and high-quality car community [5][6] - The initiative is positioned as a significant force in advancing China's automotive culture, aiming to make car enjoyment accessible to a broader audience [6]