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折扣超市硬碰硬,京东开一城火一城的秘密
Sou Hu Cai Jing· 2025-09-01 01:19
Core Viewpoint - JD's discount supermarket model is gaining significant traction, as evidenced by the overwhelming customer turnout and record sales during the opening of four new stores in Suqian, Jiangsu, indicating a strong market demand for this retail format [1][3][29] Group 1: Store Performance and Customer Engagement - On the opening day in Suqian, over 300,000 customers visited the four new stores, attracting four times the usual foot traffic for the shopping center [1] - Despite continuous rain, customers queued outside the store, showcasing a unique scene of "thousands waiting in the rain" to enter [3] - The stores operated under a "natural closing" policy, serving customers until the last one was attended to, with the store closing at 12:30 AM the following day [3] Group 2: Product Offering and Consumer Appeal - JD's discount supermarkets emphasize high-quality, low-priced products, with a focus on a wide variety of goods, including fresh produce and meats, which are sourced directly from producers [12][21] - The stores feature a larger footprint and a broader range of SKUs compared to traditional discount stores, enhancing the shopping experience [16][29] - Popular items included fresh chicken eggs priced at 9.9 yuan for 30 pieces, which sold out quickly, indicating strong consumer interest [13] Group 3: Competitive Landscape and Market Trends - The discount supermarket sector is expected to see rapid growth, with projections indicating that the market size will exceed 200 billion yuan by 2024, while current penetration is only 8% in China [29] - JD's discount supermarket model is part of a broader trend, with competitors like Meituan and traditional supermarkets also entering the discount space, indicating a competitive environment [28][29] - The success of JD's stores in Suqian and Zhuozhou suggests that this model may become the norm for future openings, driven by consumer demand for quality and value [29]