Core Insights - The "Global Business Civilization Journey" initiative, launched in 2019 by Qin Shuo and Yang Yudong, aims to explore and document various business cases globally, focusing on the resilience of businesses and the transmission of economic information [3][24]. - The fourth season of this initiative is set to commence in Singapore, featuring a curated book list intended to broaden perspectives on business cases and insights [3][24]. Group 1 - The initiative seeks to connect Chinese and global business civilizations through on-site visits and case studies [3][24]. - A special book list has been introduced to enhance the understanding of business concepts and foster new perspectives on business civilization [3][24]. Group 2 - The project emphasizes the importance of learning and sharing knowledge in the business community, encouraging participants to engage in discussions and book recommendations [26][28]. - The initiative includes a promotional activity where participants can win signed copies of the book "Going Global" by Qin Shuo [26][28].

"全球商业文明之旅"公益项目的初衷是与各行各业的企业家"亲密接触"，把我们探寻、走访过的全球各地成功企业的商业智慧传递给创业者或者是具有创 业家精神的职业经理人。 由于时空限制，有些地方我们已经走到过，有些地方我们还未到达。在新的一季，特别推出本书单，希望在阅读中可以延展我们商业案例的思维，带来更 开阔的商业文明新角度。 从京都到东京，从北爱尔兰到越南…时代在起伏、世事常变，但文明依然前行。 2019年起，人文财经观察家、秦朔朋友圈发起人秦朔和第一财经总编辑杨宇东共同发起"全球商业文明之旅"公益研究项目，顺着中国与全球商业文明的脉 络，实地探访企业，挖掘不同类型商业案例，寻找商业韧劲、传递经济信息。 2025年，第四季"全球商业文明之旅"在新加坡全新启航，新伙伴"吴晓波频道"加入，探寻队伍进一步壮大。 从京都到东京，从北爱尔兰到越南…时代在起伏、世事常变，但文明依然前行。同时，我们也感受到在全球环境的不确定性中，企业家们依旧坚定，眼中 依旧有星辰大海。 息 编 辑 《新全球化企业的未来》 | 菜 朔 | 奏人 朔文 | 会第 第二 | 77 1 | | --- | --- | --- | --- | | | ...

Core Insights - The event "Coffee and Tea Time" (CTT) held in London aimed to promote cross-cultural communication and business cooperation between Eastern and Western commercial civilizations through sharing cutting-edge global business cases [2] Group 1: Event Overview - The CTT event was organized by Yicai Global and featured over 40 participants from various sectors including finance, consumption, technology, law, and performing arts [1] - Notable British participants included Stage Coach, Bubble Ci-Tea, and Harrods, along with startups like BioReCode that have strong potential demand in the Chinese market [1][2] Group 2: Objectives and Outcomes - The goal of the CTT event is to enhance mutual trust and facilitate business collaboration, thereby advancing global commercial civilization [2] - MIE Consulting and Yicai Global signed a cooperation intention letter to leverage MIE's brand consulting expertise in Europe, helping Chinese companies integrate into local markets [2] Group 3: Cultural Insights - MIE Consulting's CEO emphasized the importance of respecting cultural differences and deep communication to find collaboration opportunities, highlighting the potential of the Chinese market and the innovation of Chinese enterprises [3]