一碗热气腾腾的粉，早已成为中国当代饮食图景中不可或缺的日常。从清晨巷弄的烟火气到深夜食堂的灯火通明，"嗦粉"已然跨越地域界限，融入亿 万人的生活节奏。 社交媒体的热度印证了米粉的国民地位：今年上半年，社媒平台上的相关讨论量同比增长超30%，全网声量超十亿级。2020年引爆的螺蛳粉，到2022 年风靡的肥汁米线，再到今年的生烫米线……即便吃粉已成常态，新锐品类仍不断涌现，试图征服国人日益挑剔的味蕾。 由一根米粉牵引，一个产业规模已达3000亿元的庞大赛道正蓬勃兴起[1]，米粉产业已发展出完整涵盖种植、生产、加工、分销、销售等环节的全产业 链。市场快速扩容，玩家蜂拥入局，品类加速裂变，行业格局已呈"群雄逐鹿"之势。从品类拓展到创新内卷，竞争日趋白热化。 这碗寻常粉面，如何串起舌尖乡愁与时代经济的脉搏？CBNData将透过数据视角的层层拆解，溯源米粉发展脉络，剖析行业现状，并解码龙头玩家的 制胜策略。 中国人有多少种粉可以嗦？ 中国米粉的发展是一部充满智慧的地方饮食史。 西周时期，人们将稻米蒸熟捣成"糗"状，作为长途迁徙与远行的充饥干粮，也奠定了米粉的雏形。南北朝时期，江南先民改良西北地区用小米制作条 状食物的技术 ...

Core Viewpoint - Wanda Film is enhancing its IP collaboration strategy through partnerships with leading IPs to diversify revenue streams and reduce reliance on box office performance [1] Group 1: IP Collaboration - Wanda Film's subsidiary, Time Network, is focusing on full-chain IP operations and industry integration [1] - Collaborations include popular IPs such as "Genshin Impact," "Identity V," and Pop Mart's "Baby Molly," among others [1] - The company has developed over a hundred related SKUs to engage younger consumer demographics [1] Group 2: Revenue Diversification - The strategy aims to activate consumer demand beyond ticket sales, thereby increasing non-ticket revenue [1] - Future plans include expanding the IP copyright pool and venturing into various fields such as trendy toys, art products, and virtual ecosystems [1] - This approach is expected to enhance the company's intrinsic investment value [1]