北京商报讯（记者 李海媛）为落实《推动公募基金高质量发展行动方案》，进一步降低基金投资者投资成本，规范公募基金销售市场秩序，保护基金投资 者合法权益，12月31日，中国证监会对《开放式证券投资基金销售费用管理规定》进行了修订，并更名为《公开募集证券投资基金销售费用管理规定》（以 下简称《规定》），自2026年1月1日起正式施行。 《规定》共6章29条，主要内容如下：一是合理调降公募基金认申购费、销售服务费率水平，切实降低投资者成本。二是简化赎回费收费安排，明确赎回费 全部计入基金财产。三是明确对投资者持有期限超过一年的基金份额（货币市场基金除外），不再收取销售服务费，鼓励长期持有。四是设置差异化的客户 维护费支付比例上限，鼓励大力发展权益类基金。五是强化基金销售费用规范，明确基金销售结算资金利息归属于投资者，要求基金投顾业务不得双重收 费。六是建立基金行业机构投资者直销服务平台，为基金管理人直销业务发展提供高效、便捷、安全的服务。 ...

Core Insights - The growth of ETFs in recent years has been significant in both quantity and scale, prompting large managers to focus on product line completion while smaller managers tend to specialize in high-quality offerings [1] Group 1: Industry Trends - The creation of products should be based on industry trends, long-term investor philosophies, and perceived benefits, with the core goal being to enhance investor value [1] - The public fund sales fee reform is driving the industry to place greater emphasis on equity assets [1] Group 2: Company Strategy - Southern Fund has shifted its focus from "emphasizing initial offerings" to "emphasizing ongoing management," aiming to build a comprehensive strategy system that provides long-term support [1] - The company believes that customer attributes should be integrated into the entire lifecycle investment planning, ensuring that strategy offerings are closely aligned with specific scenarios such as retirement and education, thereby enhancing product adaptability [1]