耐克六年来首次重返亚马逊平台，其运动鞋也再次成为Foot Locker门店的主打商品。 Hill大力宣扬在跑步和批发业务方面取得的进展，但补充说，进展"不会是完全线性的。" 他在与投资者和分析师的电话会议上表示："我们知道还有很多事情需要证明。" 随着全球最大的运动服装公司耐克(NKE.US)围绕跑步和篮球等特定运动项目重新调整业务，其转型计 划初见成效。数据显示，耐克2026财年第一季度营收为117亿美元，按汇率中性基准计算下降1%，但好 于市场预期的110亿美元;摊薄后每股收益为0.49美元，也好于市场预期。 耐克直营业务营收为45亿美元，按汇率中性基准计算下降5%;批发业务营收为68亿美元，按汇率中性基 准计算增长5%。 耐克预计本季度营收将下降个位数百分比，符合预期。 耐克首席执行官Elliott Hill致力于重塑耐克，他采取了一系列措施，包括清理旧库存、重新调整公司架 构，甚至更换了多位高层管理人员。此前的管理层过于激进地减少了与长期批发合作伙伴的合作，并过 度强调休闲鞋类产品而忽视了跑鞋等高性能产品，导致了公司销售陷入长期低迷。 此次转型计划在于重新将产品开发和营销的重点放在体育领域上，并重新与 ...

全球减肥药巨头突然大裁员。 面对日益激烈的市场竞争和业绩滑坡，丹麦减肥药巨头诺和诺德9月10日宣布，将在全球范围内裁员9000人。这项裁员计 划将波及诺和诺德全球11%的员工，包括丹麦本土的5000名员工，旨在到2026年底节省80亿丹麦克朗（约合人民币93亿 元）。 同时，诺和诺德再度下调了其业绩指引。公司预计，按固定汇率计算，全年营业利润将增长4%至10%，此前预期为10% 至16%。这已经是该公司今年以来第三次下调利润预期。 诺和诺德宣布：裁员9000人 9月10日，诺和诺德宣布一项全公司范围的转型计划，旨在简化组织结构、提高决策速度，并将资源重新配置到公司在糖 尿病和肥胖症领域的增长机遇上。 作为转型的一部分，诺和诺德计划在全球78400个职位中裁员约9000人，丹麦预计裁员约5000人。 诺和诺德表示，过去几年，诺和诺德的快速扩张增加了组织复杂性和成本。此次转型旨在解决这种复杂性，使其能够在 科学研发、商业能力和生产扩张方面投入更多资源，目标是惠及数百万仍未获得治疗的患者。 诺和诺德总裁兼首席执行官杜麦克（Mike Doustdar）表示："作为全球肥胖症和糖尿病领域的领导者，诺和诺德为全球患 者提 ...

Core Viewpoint - Nike's stock surged 17% after the company indicated that it has overcome the worst of its struggles, following a better-than-expected fiscal fourth-quarter earnings report [1][2] Financial Performance - In the fourth quarter, Nike experienced a 12% drop in sales and an 86% decline in net income, with profit margins also decreasing [2] - The company reported that sales of classic products like Air Force 1, Air Jordan 1, and Dunks fell over 20% year-over-year, with a 30% decline in the fourth quarter alone, impacting sales by nearly $1 billion [9] Turnaround Strategy - CEO Elliott Hill emphasized that the company is beginning to see the effects of its turnaround plan, "Win Now," and expects business results to improve moving forward [3][4] - Nike is focusing on new product launches and efforts to regain wholesale partners, including selling on Amazon for the first time since 2019 and targeting female shoppers [4][5] Market Reactions - Following the earnings report, several banks issued positive commentary, with HSBC upgrading Nike to a "buy" rating and raising its price target to $80, indicating a potential 28% upside [5] - Analyst Erwan Rambourg noted that there is tangible evidence of a potential sales rebound for Nike, despite challenges such as tariffs [6] Future Outlook - Nike anticipates a mid-single-digit percentage decline in sales for the current quarter, aligning with Wall Street's expectations of a 7% drop [7] - The company expects profits to remain under pressure through the first half of fiscal 2026 due to inventory clearance and higher tariff costs, with improvements anticipated in the second half [10]