Core Viewpoint - The article highlights the successful transformation of the "Jinhua Chicken" brand in Jinhua Town, which has improved the quality and marketability of local free-range chickens through standardized breeding practices and effective marketing strategies [1][2][4]. Group 1: Brand Development and Standardization - In response to the issue of counterfeit chickens, the local government established the "Qiangcun Gongjin Company" in June 2022 to promote the "Jinhua Flying Chicken" brand and implement standardized breeding practices [2][3]. - The company introduced the "Hangzhou Xiaoshan District 'Jinhua Flying Chicken' Low-Density Ecological Breeding Standard (2022)" to ensure uniformity in breeding, including quality seed supply, technical training, and regular health checks [2][3]. - The implementation of these standards has led to improved chicken health and quality, with farmers reporting fewer health issues and better growth rates [3][4]. Group 2: Economic Impact - The introduction of the "Jinhua Flying Chicken" brand has significantly increased the income of local farmers, with some reporting annual increases of 70,000 to 80,000 yuan [4][5]. - The brand has generated a total income of 2.6 million yuan for 10 village collectives and created over 300 jobs since its inception [6]. - On average, participating farmers have seen an annual income increase of over 100,000 yuan, translating to approximately 3,500 yuan per month per person [6]. Group 3: Marketing and Sales Channels - A local entrepreneur's team has developed a marketing strategy that includes a cartoon logo and packaging to enhance brand recognition [5]. - The "Xiaobangbang" community group buying project has facilitated online sales, allowing customers from distant regions to purchase "Jinhua Flying Chicken" directly from farmers [5][6]. - The company actively participates in agricultural fairs and exhibitions to expand sales channels, with significant demand leading to rapid sales of their products [6]. Group 4: Tourism and Community Engagement - The establishment of "common prosperity chicken farms" has turned into a tourist attraction, offering visitors interactive experiences such as chicken catching and egg hunting [7]. - The local community has seen an increase in tourism, with over 20 organized groups visiting last year, and expectations for further growth this year [7]. - The company has also diversified its offerings by creating cultural products related to the "Jinhua Flying Chicken," contributing to local economic development [7].