这是一片被寄予厚望的新蓝海，也在价格与创新的不确定中寻找着更多可能性。 晚上九点，步入云南昆明的斗南花市，从市场门口的过道开始，人们就得为鲜花"让路"。这是一个建筑面积达33万平方米 的国家级花卉市场，但还是有着"寸土寸金"的味道，一辆辆拉车挤满了过道和市场的空旷处，两三米长的拉车上就有着十 来种颜色，五六十束花。还有许多大水桶、塑料篮筐都被灵活地摆放在间隙地上，一小块空地，就是一片花海。 再往里走，市场里有数千个固定摊位，鲜花被成捆地放着，一条过道就有近二十个花商，光是百合的种类就有二三十种。 一块纸板或布一铺，就会堆起一座小"花山"，从多头玫瑰、百合、康乃馨、到洋桔梗、风铃花、茉莉花等应有尽有，琳琅 满目。 涌动的人流里，有来自花店的店主、鲜花买手，有来自全国各地的游客，还有拿着手机在各个摊位前直播看花的博主，两 块钱一束的洋桔梗，六块钱十多支的多头玫瑰、康乃馨、雏菊等，低价超出许多游客的想象，总有人在惊呼中快速扫码付 款。花香洋溢的幸福感中，人们很容易在这里感受到：鲜花是一门让人兴奋的生意。情绪消费的热潮下，这是一片被寄予 厚望的新蓝海，也在价格与创新的不确定中寻找着更多可能性。 一个千亿级的市场 "鲜 ...

央视网消息：在云南有句俗话，"云南十八怪，鲜花论斤卖"。在昆明的斗南花卉市场，鲜花不仅论斤卖，甚至可以按吨卖。作 为亚洲最大的鲜切花交易市场，除了白天交易，每天晚上8时40分左右，斗南花市的夜市也会开门迎客，火热的夜间花市通常会持 续到午夜。 有着"亚洲花都"之称的昆明斗南花市是亚洲最大的鲜切花交易市场。普通花卉市场都需要市民游客"赶早市"，但是斗南花市格外不 同，还可以"赶夜市"。从晚上8时40左右开始，这里就进入最热闹的夜市时段。 斗南花市入夜忙 "乱花渐欲迷人眼" 伴随着夜幕降临，除了白天部分固定摊位的摊主开始营业，许多来自周边地区的花农和鲜花商户也争先恐后拉着小推车，满载着鲜 切花进入市场。"走播带货"的鲜花电商主播头戴花环，手捧鲜花的市民游客也紧跟其后、络绎不绝。整个市场铺满了鲜花，走进其 中芳香扑鼻。 整个斗南花市，上市交易的鲜切花种类有117个大类，总计超过1600个品种，日均交易量近3000万枝。这样火热的夜间交易时间一 般将持续到凌晨1时左右。海量的鲜切花在夜晚经过运输，最快第二天就可以出现在各大城市的终端市场上。 鲜花游上新 散客也能体验鲜花拍卖 交易量比较多的鲜切花是咱们比较常见的玫瑰、 ...

Core Viewpoint - The article highlights the transformation of a small village, Hengpu, into a flourishing hub of horticulture, driven by a young gardener named Cao Aling, whose skills and dedication have inspired both local residents and visitors to engage in gardening and flower cultivation [1][2][3]. Group 1: Development of Horticulture - Cao Aling initially attracted attention with his beautiful flower arrangements and gardening skills, leading to increased interest from outsiders who came to purchase his plants [2]. - As demand grew, Cao Aling expanded his gardening efforts from his small courtyard to larger fields, cultivating various flowers such as camellias, azaleas, and magnolias [2]. - After a brief period away for a government horticultural project, Cao Aling returned to rejuvenate the village's flora and encouraged local residents to participate in gardening, resulting in a collective effort to grow and sell flowers [2][3]. Group 2: Community Impact - The rise of horticulture in Hengpu has led to an increase in the number of gardeners and a significant expansion of flower cultivation, transforming the village into a vibrant floral landscape [3]. - The local economy has benefited from the influx of visitors and the sale of flowers, with trucks transporting plants from the village to other areas [2][3].

风有期，花有信。繁花盛开之际，赏花出游的热度持续攀升，不仅绘就了农文旅融合新画卷，更带动了 美食、文创等一系列相关产业的发展，提升了鲜花的附加值。 近年来，随着消费升级和消费观念的转变，"鲜花经济"成为消费市场的新亮点。从礼品到日常消费品， 从观赏到食用，从文创到文旅，"鲜花+"模式不断拓展，为消费市场注入了新的活力。 4月25日，湖南省娄底市娄星区第四届绣球花展在杉山镇田坪村启动。游客来到这里赏花、喝花茶、做 手工、买特产，享受春日美好时光。 在该村凤凰山庄的绣球花园，无尽夏、花手鞠、佳澄等20多个品种的绣球花连绵盛开。来自娄底城区的 胡婷和姐妹们，来回"比划"选角度，期待拍一张"最美春天照"。"赏花踏青，身心舒缓。手工皂、窑烤 面包等特产，还激发了我的消费欲。"胡婷说。 紧邻花园的茶棚，古色古香。游客一入座，一杯由新鲜玫瑰泡制的花茶便由服务员奉上，这是凤凰山庄 负责人周志红的待客之道。"想让游客体验到慢生活。"周志红说，得益于这一场景的打造，今年已接待 游客10万人次，是往年游客量的3倍。花展当天更是游人如织，餐饮、民宿、特产销售等综合收入上万 元。 "鲜花+文旅"模式成为推动消费的重要力量，提升了游客的 ...

Core Viewpoint - The article highlights the success story of a flower market entrepreneur in Guangzhou, showcasing the importance of innovative financial products tailored to the needs of small business owners in the agricultural sector [1][2][4]. Group 1: Company Overview - Guangzhou Yayu Ecological Environment Co., Ltd., led by Sun Mengjiang, operates in the largest flower market in Guangdong, known for its diverse flower offerings [1]. - The company has expanded to over 170 acres of planting base, with flowers being well-received in both domestic and international markets, including exports to Vietnam [3]. Group 2: Financial Support and Innovation - The Postal Savings Bank of China provided a specialized loan product, "Flower Loan," amounting to 700,000 yuan, to assist Sun Mengjiang in overcoming financial challenges related to seasonal planting [2]. - The bank's initiative reflects its commitment to supporting the agricultural sector and small businesses, particularly in addressing the unique financing needs of flower market vendors [4]. Group 3: Economic Impact - The flower business has positively impacted local farmers, increasing their wages from 2,000-3,000 yuan to 5,000-6,000 yuan, thereby improving their living standards [3]. - The growth of the flower industry contributes to rural economic development and enhances the livelihoods of local communities [3].