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人形机器人订单“亿点点”,交付“一点点”
3 6 Ke· 2025-11-11 11:05
Core Insights - The "Double 11" shopping festival has seen a significant surge in sales of smart robots, with JD.com reporting a fivefold year-on-year increase in transaction volume during the first week of the event [1] - Major humanoid robot brands on Tmall, such as Weilan, Yundenshu, and Ubtech, have achieved double-digit growth, indicating a strong market demand [1] - The industry is witnessing substantial purchase orders, with amounts like 1.26 billion, 2.6 billion, and 6.3 billion appearing in announcements from humanoid robot companies, showcasing the speed of commercial deployment [1] Sales and Demand - Smart robot sales are booming, with products like the Xiaobu Mi robot selling out its first batch of 500 units on JD.com, and the R1Air from Yushu receiving over 3,000 pre-orders before launch [2] - Many humanoid robot sales pages indicate long delivery timelines, with some orders expected to be delivered as late as May 2026 [2] Order Volume and Production Challenges - The number of high-value orders for humanoid robots has increased, with 17 orders exceeding 10 million yuan this year, and six companies, including Zhiyuan and Ubtech, securing orders over 100 million yuan [4] - The competition is shifting towards who can efficiently complete mass production, quality control, and after-sales service, with Zhiyuan aiming to produce over 2,000 general-purpose humanoid robots by 2025 [4] - However, many humanoid robot companies may struggle to meet the large order volumes, as evidenced by Ubtech's reported 6.3 billion yuan in orders for its Walker series, yet only delivering 10 units in 2024 [4] Global Context and Production Goals - Elon Musk's plan to achieve a million-unit production target by the end of 2026 is also facing challenges, with less than 1,000 units produced by Q3 2025 [5] - Industry experts emphasize that the focus should be on actual delivery capabilities rather than just order amounts, highlighting the technical and cost barriers to mass production [5] Application Scenarios - Most humanoid robot deployments are currently concentrated in industrial manufacturing, with companies like Zhiyuan and Ubtech securing significant orders for applications in automotive and consumer electronics manufacturing [6] - While industrial settings offer advantages, there is a need for diversification into other sectors such as tourism, research, and finance, where standardized business needs can be met [8] Market Dynamics and Order Validity - The humanoid robot industry is in its early stages, with some orders potentially being "associated orders" from related enterprises, which may not reflect genuine market demand [9] - However, these associated orders can help alleviate financial pressures and facilitate market entry for companies, allowing them to gain experience and build reputation [11] - Caution is advised regarding large orders that lack detailed delivery timelines and quantities, as they may indicate inflated expectations rather than realistic capabilities [11]
人形机器人“只闻订单声,不见交付影”
3 6 Ke· 2025-10-24 10:33
Core Viewpoint - The phenomenon of "left hand to right hand" orders in the robotics industry is a complex product of a specific stage of industrial development, rather than a simple dichotomy of good and bad [1][10] Group 1: Order Dynamics - The influx of large orders, particularly for humanoid robots, signifies a positive response for development, serving as a crucial leap into a virtuous cycle of growth [2] - These orders not only provide immediate financial boosts but also facilitate further technological iterations and real-world application testing, pushing the industry from "capable" to "excellent" [2][3] - However, some orders are merely "left hand to right hand" transactions, where companies create subsidiaries to procure their own products, raising concerns about the authenticity and delivery timelines of these orders [2][3] Group 2: Early Stage Validation - In the early stages of the industry, not all associated orders should be dismissed as mere "relationship-based" transactions, as they play a critical role in validating technology and reducing trial costs [3][6] - These orders allow companies to gather operational data and iterate product designs, acting as a "safety net" during the industry's growth phase [3][6] Group 3: Risks of Over-Reliance - A high proportion of associated orders could lead to risks, such as a lack of diverse market coverage and potential "false prosperity" that obscures real market demand [3][9] - Over-dependence on these orders may result in a lack of innovation and a focus on quantity over quality, which could hinder long-term technological advancements [9][10] Group 4: Historical Context - The current robotics industry mirrors the early stages of the electric vehicle sector, where associated orders were common and essential for overcoming initial hurdles [6][7] - These orders helped companies reduce costs and provided necessary data for product iteration, similar to the current dynamics in the robotics field [6][7] Group 5: Market Demand and Future Outlook - The true consumer demand for humanoid robots has not yet fully materialized, with the current focus primarily on B2B and government orders [8] - The key to industry growth lies in the C-end market, which remains constrained by technological limitations [8] Group 6: Caution Against Illusions of Prosperity - The reliance on associated orders must not lead to neglecting core technological development, as seen in the electric vehicle sector where some companies failed post-subsidy [9][10] - The industry must avoid creating an environment where companies focused on market orders and high R&D investments are undervalued compared to those relying on associated orders [9][10]