小红书副总裁许磊从平台趋势印证了这一转变。他表示，用户不再满足于执行一份标准的"打卡攻略"，而是渴望深度参与当地生活，进行体验式创作与分 享。许磊认为，当一个地方从单纯的文旅消费地升级为"兴趣消费地"，就能吸引用户重复前往。许磊以自身的重庆旅行为例介绍，个性化、有温度的体验正 12月12日，每日经济新闻联合海南国际经济发展局在海口举办"2025第十四届上市公司发展年会·国际消费新机遇专场"。在聚焦文旅消费变革的圆桌讨论 中，来自社交平台、影视科技、内容IP、在线旅游等领域的多位嘉宾，共同勾勒出一幅从"观光打卡"向"沉浸体验"深刻转型的行业图景。 在他们看来，从情绪价值的崛起到兴趣社群的转化，从技术对体验的重塑到IP对叙事的深化，文旅消费的转型正在经历一场从需求到供给的系统性变革。它 不再局限于景点与门票，而是扩展为可体验的"场域"、可沉浸的"故事"与可延续的"生活"。能否真正理解并创造深度连接的情感体验与记忆价值，将成为文 旅项目与目的地赢得未来的关键。 圆桌讨论环节图片来源：每经记者张建摄消费者变了，情绪价值与兴趣成为主要驱动力 "情绪价值已成为Z世代消费市场的核心引擎之一。"Soul App总编辑鞠靖指出 ...

Group 1 - The core finding of the "2024-2025 Annual Survey on a Good Life" indicates a significant shift in the factors influencing public happiness, with health now being the primary factor at 53.44%, while the importance of income has dropped from 65.74% in 2019 to 40.64% in 2024 [2][3] - The survey, which is the largest of its kind globally, involved 100,000 families across 31 provinces and cities in China, highlighting a collective societal shift from "seeking wealth" to "seeking well-being" [2][3] - The five key elements affecting national happiness are health status, family relationships, income level, marital emotions, and personal interests, with a notable increase in the importance of social interactions and community engagement [3][6] Group 2 - The trend of consumption is shifting from product-based to service-based, with health-related services such as tourism, education, and wellness becoming increasingly prioritized, reflecting a growing demand for health consumption [6][10] - The health service industry in China is projected to reach a total scale of 16 trillion yuan by 2030, driven by government initiatives promoting health consumption and quality supply in the health sector [6][10] - The survey reveals that psychological stress, sleep issues, weight management, and immune health are the primary health concerns among the public, emphasizing the need for a focus on mental and physical well-being [7][10] Group 3 - The role of community and social support is becoming increasingly vital in enhancing public happiness, with a rise in the number of individuals participating in social activities and community groups [13][15] - Research indicates that engagement in community activities significantly improves participants' health and emotional well-being, with over 80% reporting feelings of joy and relaxation [17] - Companies like Amway are leveraging community-driven initiatives to promote healthy lifestyles, aligning their business strategies with the evolving public focus on well-being and happiness [20]