Group 1 - The core viewpoint of the articles highlights a significant transformation in the cultural and tourism consumption landscape, shifting from mere sightseeing to immersive experiences that create emotional connections and lasting memories [1][2][3] - The rise of emotional value is identified as a key driver in the consumption patterns of Generation Z, moving from temporary gratification to a sustained pursuit of immersion, presence, and healing [2] - Data indicates a strong market willingness to pay for immersive experiences, with a 7.2% increase in users staying two days or more in one location and a 300% year-on-year surge in searches for immersive entertainment projects [2] Group 2 - The demand for immersive experiences is pushing supply upgrades, with technology and intellectual property (IP) becoming essential pillars in creating these experiences [3] - Companies like IMAX are focusing on transforming static culture into dynamic experiences, enhancing audience engagement through storytelling that creates lasting memories [3] - The integration of local culture, outdoor activities, and high-quality services is becoming mainstream, as seen in the offerings of companies like Fosun Tourism, which have increased average visitor stay from approximately 1 day to 2.5 days [4]

Core Insights - The industry is experiencing a significant transformation from "sightseeing" to "immersive experiences," driven by emotional value and interest-based consumption [1][3] - The shift in consumer behavior emphasizes the importance of creating deep emotional connections and memorable experiences in the cultural and tourism sectors [1][3] Group 1: Consumer Behavior Changes - Emotional value has become a core driver in the Z generation's consumption market, shifting from temporary comfort to a sustained pursuit of immersion and presence [3][4] - Users are increasingly seeking personalized and emotionally engaging experiences rather than standard travel itineraries, indicating a move towards "interest consumption" [3][4] - Data shows a 7.2% increase in users staying for two days or more, with a 300% year-on-year surge in searches for immersive entertainment projects, highlighting a strong willingness to pay for immersive experiences [4] Group 2: Enhancing Immersive Experiences - The demand for immersive experiences is pushing supply upgrades, with technology and intellectual property (IP) identified as key pillars for creating these experiences [5] - IMAX's approach to transforming static culture into engaging experiences demonstrates the potential for lasting memory through immersive storytelling [5] - Cross-industry collaboration in IP storytelling and long-term operations is essential for enhancing cultural and commercial value, as illustrated by successful projects involving popular IPs [5] Group 3: Trends in Vacation Products - One-stop, deep experience offerings are becoming mainstream, with companies like Club Med and Atlantis integrating local culture and high-quality services to extend average visitor stays from approximately 1 day to 2.5 days [6]

Core Insights - The current trend indicates that consumers, especially the younger demographic, are seeking active participation in narratives rather than passive consumption [1] - The company aims to engage the public through diverse mediums such as art, sports, and technology while operating popular IPs like "Zhou Tongxue" and "Liu Jiaochang" [1] - The key to balance lies in ensuring that all cross-industry expansions serve to deepen the narrative of the IP rather than dilute it, ultimately achieving a win-win between cultural and commercial value [1] Industry Trends - The cultural and tourism consumption market is undergoing a significant transformation from "sightseeing" to "immersive storytelling" and from "single consumption" to "ecological experience" [3] - The company envisions extending the economic impact of concerts from a three-day event to a month or even longer, thereby enhancing the overall consumer experience [3]