天眼查App显示，近日，南京追梦村养生餐饮有限公司成立，法定代表人为冯忠静，注册资本30万人民 币，经营范围为许可项目：餐饮服务；食品销售；食品生产；城市配送运输服务（不含危险货物）；医 疗服务；保健食品生产；酒类经营；酒制品生产；餐饮服务（不产生油烟、异味、废气）（依法须经批 准的项目，经相关部门批准后方可开展经营活动，具体经营项目以审批结果为准）一般项目：中医养生 保健服务（非医疗）；养生保健服务（非医疗）；餐饮管理；互联网销售（除销售需要许可的商品）； 新鲜水果批发；食品互联网销售（仅销售预包装食品）；食品销售（仅销售预包装食品）；日用百货销 售；蔬菜种植；新鲜蔬菜批发；中草药种植；农产品的生产、销售、加工、运输、贮藏及其他相关服 务；食用农产品零售；市场营销策划；企业管理咨询；健康咨询服务（不含诊疗服务）；体育健康服 务；保健食品（预包装）销售；技术服务、技术开发、技术咨询、技术交流、技术转让、技术推广（除 依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

Core Viewpoint - The article discusses the growing trend of health-oriented dining, particularly in the bakery and beverage sectors, with various companies, including educational giants, entering this market to capitalize on the health-conscious consumer base [2][13][17]. Group 1: Company Initiatives - The educational giant Fenbi has opened a new tea beverage store named "Jian Kang Xing Tea" in Chengdu, focusing on health concepts with an average customer price of around 16 yuan [4]. - Fenbi previously launched two oatmeal bakery stores in Jinan, emphasizing fresh and healthy products, and aims to position itself as a cost-effective player in the health product market [5][6]. - The "Jian Kang Xing" brand includes a mobile app and mini-program for nutritional analysis and courses, indicating a tech-driven approach to health dining [6]. Group 2: Product Offerings - "Jian Kang Xing Tea" features seven product series with over 30 SKUs, including health-focused tea drinks priced between 15 to 30 yuan, with some premium products using medicinal ingredients [7][8]. - The oatmeal bakery products are priced similarly to other health-focused brands, suggesting a lack of differentiation in the market [11]. Group 3: Market Trends - The health dining trend is gaining momentum, with significant online engagement, as evidenced by 1.59 billion views on the health tea topic on Xiaohongshu [15]. - Major companies from the pharmaceutical and health sectors are entering the health dining space, indicating a broader market shift towards health-oriented consumption [14][16]. - The overall health industry in China is projected to reach a total revenue of 9 trillion yuan by 2024, reflecting a significant growth trajectory [16].

Core Insights - The article discusses the recent entry of the education giant Fenbi into the food and beverage industry, specifically with the launch of a new tea drink store named "Jian Kang Xing Tea Drink" in Chengdu, focusing on health and wellness concepts [1][2][10] - Fenbi aims to position itself in the health sector, with plans to create affordable health products similar to Xiaomi, and has already established a nutrition health business called "Jian Kang Xing" [2][3] Company Developments - Fenbi opened its first "Jian Kang Xing Tea Drink" store in Chengdu, which features a two-story layout with tea drinks on the first floor and wellness services like massage on the second [2] - The tea drink store offers a variety of products, including seven major series with over 30 SKUs, focusing on health-oriented ingredients and pricing ranging from 15 to 30 yuan [3][6] - Fenbi previously launched two oatmeal baking stores in Jinan, emphasizing fresh and healthy products, with prices for baked goods ranging from 9 to 238 yuan [7][9] Industry Trends - The health food and beverage market is experiencing significant interest, with many companies entering the sector, particularly those from the pharmaceutical and health industries [10][11] - The health and wellness food market in China is projected to grow significantly, with total revenue expected to reach 9 trillion yuan by 2024, up from 8 trillion yuan in 2021, and potentially reaching 16 trillion yuan by 2030 [12]